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Cat Davidson is the Director of Customer Experience at EventMobi, bringing over a decade of hands-on expertise in event technology and planner success. In their current role, Cat leads initiatives that help event professionals maximize their technology investments while delivering exceptional attendee experiences.
Get ready for the most comprehensive list of eventmarketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live eventmarketing for 2019.
launched in 2014 and has seen steady growth since. This year, with “Julia” premiering just before the event, HBO Max signed on as lead sponsor of the fest (which happened to be themed around Julia Child for the virtual 2021 event). “So Another highlight of the sponsorship was a photo activation based on the series’ key art.
In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and eventmarketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. The result?
You hear a lot of predictions and anecdotal evidence about the events industry, but we here at Planning Pod also like data … and lots of it. Projected job growth rate for events industry from 2014-2024. Amount of time preferred by attendees for a presentation (single-speaker event). 2 – 10%. 7 – 79%.
Eventtia: The All-in-One Event Management Software Preferred by Global Brands What Is Eventtia's Event Management Platform? Eventtia is a premier event management software provider, offering advanced solutions for planning, executing, and tracking consumer, corporate, and B2B events. Analytics Tools : Google Analytics.
From lackluster product reveals to hefty legal fines, check out our list of 10 eventmarketing offenders. Events are susceptible to all kinds of mistakes, including failed socialmedia posts, fizzled product coupons, and costly giveaways. Be aware of the circumstances and recent events—locally and globally.
Brand X would like you to review the visit and conference experience on your company’s blog and promote Property Z on socialmedia. This is classic paid influencer marketing via socialmedia, a marketing trend that has been rapidly growing since 2014.
Most revenue-generating events rely on registration and ticket sales to generate anywhere from 50% to 100% of total event revenues. And online event registration is an already large and still growing source of sales for most events. 8 Create a hashtag for your event and use it in every socialmedia post. #9
We love building the platform that’s the answer to eventmarketers’ fervent, stressed-out wishes. So let’s say instead: If we had a dollar for every time we heard someone say they’re just looking for “exposure” at events, we’d give that dollar right back to them and say, “There’s a better way.” What are your goals?
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.
She is passionate about events and values the power of live events and cares about how event makers create and deliver. She has been voted one of the top 100 movers and shakers in the UK Event Industry 2016 and a top 10 Event Industry socialmedia influencer. Liz launched Liz King Events.
Fast forward 10 years later and today, it’s nearly impossible to get attendees to not access their phones during live events. Nowadays, the use of event technology is pretty much regarded as an industry standard and expected by event attendees. It’s a must-have.
In November 2013 the EIN team introduced the Event Tech marque, in the shape of a paid for conference followed by the inaugural Event Technology Awards (ETA), which spawned Event Tech Live UK & Europe’s first edition the following year. Manage the creative/design process for all marketing material. Good Copywriter.
EventMarketing and Email Campaigns: Tools for promoting events and managing email outreach. Real-Time Analytics and Reporting: Insights into event performance and attendee behavior. Event Ticketing and Payments: Secure processing with integrations like Stripe and PayPal.
Whether your event has 50 or 5,000 attendees, we have three solid ways to engage your audience to ensure your guests have an unforgettable experience. SocialMedia. But don’t let the socialmedia fun grind to a halt when the event kicks off. Choose Chicago (@ChooseChicago) December 28, 2014.
Fast forward 10 years later and today, it’s nearly impossible to get attendees to not access their phones during live events. Nowadays, the use of event technology is pretty much regarded as an industry standard and expected by event attendees. It’s a must-have. Advertisement.
Fast forward 10 years later and today, it’s nearly impossible to get attendees to not access their phones during live events. Nowadays, the use of event technology is pretty much regarded as an industry standard and expected by event attendees. It’s a must-have. Advertisement.
Eventtia is a leading event management software provider, delivering advanced software solutions for planning, executing, and tracking consumer, corporate, and B2B events. Founded in 2014, Eventtia has pioneered tools that help brands seamlessly manage and measure in-person, virtual, and hybrid events on a large scale.
The conference itself addressed the challenges that are being faced by the events industry in the wake of the Covid-19 pandemic. The workshops dealt with various aspects related to the new forms of meetings, new opportunities for eventmarketing, branded content as an evolution of online campaigns, and socialmediaevent promotion.
“Best practices” and “event planning tips” come in all shapes and sizes. Here at Guidebook, we share a lot of strategies for planners from tech tools to try, sponsor package ideas , and specific eventmarketing timelines. But there are some fundamental strategies that never go out of style.
Video now brings events to life like never before with new technologies and capabilities such as 360 degree video and live streaming through major socialmedia sites. Drones give event planners and attendees the ability to record and stream the action from new heights and perspectives. Drone flying at events.
According to 2018 research , there are now over 245 event technologies for event planners— a 70%+ jump since 2014. And w hile all of this choice is good, it also (unfortunately) makes it harder for event planners to wade through all the options and select the right event management software needed for their business.
In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and eventmarketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. The result?
If your crowd is tech-inclined, you can add the survey to the event app you are using. Socialmedia. Staying in touch with your audience not only gives them bonus value out of their experience but also primes them to return to your events. Your event generates a lot of content from video to sound bytes to photos.
When dealing with products that have additional restrictions in terms of marketing practices the struggle becomes even more real. Heineken, one of the key players of the brewing industry, placed a bet on eventmarketing and implemented a master plan of beer sponsorship at Coachella Festival. How did it go? Let’s find out.
Marketers suddenly found themselves in race to optimize and outcompete with banner ads, search engine optimization, socialmedia, retargeting and a slew of other digital marketing channels. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.
In order to secure a large number of people willing to meet you, you must ensure that your company and your event are properly advertised. Funny content has viral potential and is readily available in socialmedia. #2 With this data you will organize better events in the future. #4 4 Zappos – a sneak peek.
Often budget-friendly, countless guerrilla marketing examples from a variety of sectors show us that any business can be creative and effective while often not breaking the bank. Some of the latest eventmarketing stats show that 75% of content marketers believe live events are the most effective part of any marketing strategy.
Understand the event app that fits your type of event and decides your event app budget. Try all the platforms including socialmedia groups, consult your colleagues and shortlist your top 3 event app providers. Majority of event attendees use their smart-phones during the event.
These companies are really on their toes and pulling off their clients’ virtual events successfully. . They provide clear information and knowledge to their clients about how to execute virtual events and conferences. PACE provides full virtual event services as well to their clients. . Contact Showcase Events.
Events like Oculus Connect present an exciting strategy to build momentum around what Facebook calls, “the bleeding edge of innovation.”. FbStart is a mobile app accelerator program introduced back in 2014. Key Takeaway: A B2B eventmarketing strategy that engages leaders across cities and continents brings a sense of strong community.
As more and more industry leaders pick up on the benefits that come along with well-planned events, it’s imperative you stay at least one step ahead of your competitors. While 86 percent of eventmarketers believe technology can play a major role in the success of an event, it’s in your best interest to keep up with the times.
Artificial Intelligence can be a game changer for event managers to offer customized recommendations for exhibitors, sponsors, and attendees. AI matchmaking engine can extract data from the socialmedia profiles of the attendees, helping them to collaborate with likeminded and people of similar interests.
Jason Allan Scott is a successful Serial Entrepreneur, Professional Keynote Speaker, Best Selling Author, award-winning event professional, Mentor, and Podcaster. Started in 2007, EventMB is the number one online platform worldwide for event professionals. In SocialMedias, he is a well-known influencer.
A recent Pew Research study revealed that the Twitter platform saw a significant increase across many demographics in 2014. While Facebook still leads the pack, research shows that Twitter is gaining steam and can’t be ignored as a potential advertising channel for eventmarketers. This was created in 5 minutes on Canva.
We’ve been increasing our social-media presence over the past few years,” Wulfekuhle said. That mirrored the healthy turnout on site: IWF 2016 enjoyed a 10-percent increase in attendance from IWF 2014. With more than 1.7 24–27: Facebook Live. THE LIFE OF LIVE.
We’ve been increasing our social-media presence over the past few years,” Wulfekuhle said. That mirrored the healthy turnout on site: IWF 2016 enjoyed a 10-percent increase in attendance from IWF 2014. With more than 1.7 24–27: Facebook Live. THE LIFE OF LIVE.
Jason Allan Scott is a successful Serial Entrepreneur, Professional Keynote Speaker, Best Selling Author, award-winning event professional, Mentor, and Podcaster. Started in 2007, EventMB is the number one online platform worldwide for event professionals. In SocialMedias, he is a well-known influencer.
This blog is only the holy grail of all things events (no big deal). From event management software reviews to socialmedia, Julius and his team cover all their bases. Plus they always have a fun, new take on event ideas. EventMarketer. Event everything! Don’t miss these posts! PlannerWire.
Often budget-friendly, countless guerilla marketing examples from a variety of sectors show us that any business can be creative and effective while often not breaking the bank. Some of the latest eventmarketing stats show that 75% of content marketers believe live events are the most effective part of any marketing strategy.
Eventtia Eventtia is a cutting-edge French technology company providing highly advanced Event Management SaaS solutions that are meticulously tailored for consumer and luxury brands. Their comprehensive suite of tools caters to events of various scales, from intimate gatherings to large conferences and exhibitions.
Country Manager for WPP, the world’s largest marketing services group, and U.K. CEO of GroupM, the world’s leading media investment company. In June 2014, Karen received an OBE in the Queen’s Birthday honours, and in November 2018, she won the Inspirational Leader category at the Ethnicity Awards. Karen Blackett is a U.K.
She has been frequently named a Top Marketer and is dedicated to providing event attendees with an incredible experience. In this Event Heroes spotlight we discuss: Growing an annual conference. Letting data drive the eventmarketing process. Content marketing promotion. Selecting an event theme.
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