2014 Event Marketing Sponsorships 
Event Marketer
JUNE 1, 2022
The multifaceted collab, which ranged from sponsorship activations to a companion podcast, proved to be a resounding success. So we sat down with Dana Flax, vp-originals marketing at HBO Max, and Kerry Diamond, founder of Cherry Bombe, to find out which ingredients make for impactful modern-era brand partnerships.
Event Marketer
JUNE 6, 2024
With Gen Zers driving a 1,100-percent year-over-year increase in searches related to Coachella outfit inspiration on the platform and tens of millions of queries related to the festival at large, the brand was uniquely positioned to track festival trends, and use that data to build an impactful sponsorship program.
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Bizzabo
DECEMBER 17, 2018
Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.
Event Marketer
SEPTEMBER 5, 2024
First launched in 2014, the Pabst Brewing Company-sponsored festival called it quits after running for four years. The local Latin community wanted its own music festival, and BottleRock answered the call. Up north in Oregon, Project Pabst returned to Portland in July, after a seven-year hiatus.
Eventory
FEBRUARY 12, 2019
When dealing with products that have additional restrictions in terms of marketing practices the struggle becomes even more real. Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. How did it go? Let’s find out.
Planning Pod
FEBRUARY 6, 2017
Projected job growth rate for events industry from 2014-2024. Amount of time preferred by attendees for a presentation (single-speaker event). PCMA Convene Meetings Market Survey – February 2016. Sponsez – The Opportunity in B2B Event Sponsorships. 2 – 10%. 3 – 20-30 minutes.
Endless Events
MAY 13, 2022
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.
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