Event Marketer

FEBRUARY 15, 2022

The platform, which launched in 2014, is returning to the slopes after a two-year hiatus to meet the pent-up consumer demand for outdoor recreation, to maximize the winter experience for brand devotees, and to evoke an “emotional connection” with 25-34-year-old outdoor adventure seekers. Agency: Powdr. Agency: Powdr.

2022 362

2022 Food and Beverage 2014 Sports 362

Eventmobi

AUGUST 9, 2022

2014 was the kickoff year for Meeting Expectations’ annual HR conference, and they knew they wanted to incorporate an event app to help engage their audience. Marketing your event app in the right places is just the first step. The Back Story. Partnering with EventMobi, they were able to achieve a 43% adoption rate.

Event Apps 364

Event Apps Meetings 2014 2015 364

Eventmobi

AUGUST 5, 2022

The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. How Hanapin Marketing Achieved Their Event Goals.

Marketing 195

Marketing Event Apps Advertising Speakers 195

Event Marketer

JUNE 28, 2024

And to ensure it attracted an audience that was of age, and likely interested in, the Sterling scandal when it broke in 2014, the brand targeted a subset of its primary audience in the 18-49 age range.

Sports 289

Sports 2014 Event Marketing Venues 289

Smart Meetings

FEBRUARY 12, 2025

The 12-story property stands in the citys Mid-Market neighborhood, serving as a gateway to the citys theater district and situating guests walking distance to Moscone Convention Center. Its character is rooted in a “Sanctuary in the City” concept.

Hotels 147

Hotels 2014 Hospitality Meetings 147

Event Marketer

JUNE 1, 2022

Formulating highly-curated partnerships has become an effective way for brands to expand reach and get more value out of their marketing efforts—and budgets. launched in 2014 and has seen steady growth since. The post HBO Max Offers Three Insights on Mastering Modern Brand Partnerships appeared first on Event Marketer.

Sponsorships 352

Sponsorships 2014 Social Media 2021 352

Smart Meetings

MARCH 15, 2024

Acquisition accelerates growth of lifestyle market Thursday, Hilton announced it had agreed to purchase the Graduate Hotel brand for $210 million. Ben Weprin, also the founder of Nashville-based real estate company AJ Capital Partners, founded Graduate Hotels in 2014.

Hotels 246

Hotels 2014 2024 Hospitality 246

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! Plus, we've added industry-specific insights into live event marketing for 2019. Event Marketing Budgets and Trends. the average marketing budget on live events.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Event Marketer

JUNE 6, 2024

” –Sara Pollack, VP, Global Lead of Consumer Marketing, Pinterest Fans could embellish their looks with on-trend hair and beauty styles. So all of our marketing this year, for the most part, is very focused on Gen Z.” Pinterest’s Coachella debut aligned with its broader Gen Z-centric marketing strategy for 2024.

Sponsorships 306

Sponsorships 2024 Fashion Apparel 306

Smart Meetings

SEPTEMBER 1, 2023

Roland Hamberger Roland Hamberger As the managing director at Rosewood Vienna , the brand’s first hotel in the German-speaking market, opened in August 2022, Hamberger will lead the hotel in engaging guests with Austrian culture, providing exceptional services and amenities and reinforce the Rosewood brand’s sense of place philosophy.

Tourism 264

Tourism Hospitality Hotels 2014 264

Event Marketer

JUNE 21, 2024

Clients want experts… so market your skills! We’ve always known the breadth of talent on our team, but learning to effectively market those talents through unique verticals has been a game changer. The post Lessons in Longevity: Agency EA Reveals Five Business Insights from the Past 25 Years appeared first on Event Marketer.

2008 263

2008 Financial 2010 2014 263

Prestige Events Magazine

SEPTEMBER 21, 2022

Sales and Marketing Director, Josh King has been promoted to VP of Growth at emc3. During his time with emc3, Josh King has learnt the business, and the industry, inside and out. Becoming a leading figure in his community, and a valuable resource for his clients and team.

Marketing 130

Marketing 2014 Social Media Conference 130

SpotMe Blog

SEPTEMBER 30, 2022

Because without e-marketing and omnichannel strategies, pharma is missing a golden opportunity to enhance HCP experiences across all channels at every stage of the marketing funnel. By using e-marketing and omnichannel strategies. What are e-marketing & omnichannel strategies for pharma? How can pharma do this?

Marketing 147

Marketing 2021 Education Healthcare 147

Smart Meetings

DECEMBER 1, 2022

Muhly is director of sales, events and marketing for Hyatt Regency Portland at the Oregon Convention Center. Before working in sales and marketing, he spent 15 years in food and beverage roles with Hyatt. She comes from nearby destination organization Visit Dana Point, where she worked as director of sales and marketing.

Food and Beverage 245

Food and Beverage 2014 Consulting Insurance 245

Event Marketer

SEPTEMBER 5, 2024

First launched in 2014, the Pabst Brewing Company-sponsored festival called it quits after running for four years. An oversaturated market? The local Latin community wanted its own music festival, and BottleRock answered the call. Up north in Oregon, Project Pabst returned to Portland in July, after a seven-year hiatus. Or will they?

2024 298

2024 Apparel 2017 2014 298

Smart Meetings

JUNE 23, 2023

He most recently worked as corporate director of sales and marketing at Wyndham Hotels & Resorts, leading the company’s lifestyle and upscale brands. Tom Evans Dreamscape Companies has named Evans chief marketing officer. Evans previously worked as chief marketing officer at The Cosmopolitan of Las Vegas for the last six years.

Tourism 228

Tourism 2002 2007 Consulting 228

Smart Meetings

OCTOBER 16, 2023

“Caesars has long offered innovative wellness options for employees and accommodated clients; it was time to make the services easier to access by packaging it all up in a ‘menu’ that could start a discussion,” said Reina Herschdorfer, director of marketing, national meetings and events with Caesars Entertainment.

Food and Beverage 264

Food and Beverage 2030 2023 2014 264

Event Industry News

NOVEMBER 7, 2024

Ticketmaster, the global market leader in live event ticketing, releases new research revealing how laughter is transforming the dating scene. Nearly one in five Brits (18%) are choosing to take a date to a live comedy show, a huge shift since 2014, when Ticketmaster’s Comedy State of Play report found that only 2% of attendees […]

2014 59

2014 Marketing Entertainment Events 59

Conferences that Work

SEPTEMBER 21, 2016

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. This is classic paid influencer marketing via social media, a marketing trend that has been rapidly growing since 2014. If so, I can send you more detailed information regarding these campaign components.

Marketing 120

Marketing Social Media Site Selections 2014 120

Conferences that Work

JANUARY 11, 2021

For example, how can I: Unify my business’s unique branding and marketing needs? In the meetings world, the most well known are the series of EventCamps that were held around the world between 2010 and 2014. (That’s why we spend much more time and energy working on them than obvious problems.)

Conference 371

Conference 2010 2011 2014 371

EventMB

MARCH 28, 2018

This is a case study from Lindsay Martin-Bilbrey CMP, Vice-President Marketing, Pathable, Inc. This case study outlines how the MBA Women’s Leadership Conference has grown their stats for connections and engagement year-on-year, since 2014, via their event app. More information about Event Manager Blog’s case studies.

Event Apps 137

Event Apps 2014 Conference Event Management 137

Smart Meetings

MARCH 2, 2022

KUDO and its partners work to create “personalized experiences and break the language barrier in meetings, business and events,” said Pia Decarsin, marketing communications manager at KUDO. Interprefy has essentially been a hybrid events service since the company’s genesis in 2014, long before the pandemic turned the industry upside down.

Meetings 264

Meetings 2014 2021 Speakers 264

Prestige Events Magazine

MARCH 7, 2022

I have been working at the Celtic Manor Resort for over 16 years and have had the privilege to be part of some major events, most notably the NATO Summit in 2014, which tested my out of the box thinking to its limits. Tell us about your time at the Celtic Manor Resort.

2014 240

2014 Hotels Consulting Venues 240

Event Industry News

JULY 7, 2021

That courage, that conviction, that nous – EIN delivered on its big promises with a quality product delivered at quantum speed that convinced the market to contribute and to advertise – has led the Event Industry News’ team to a number of other successful launches. Manage the creative/design process for all marketing material.

Marketing 80

Marketing Management 2010 Social Media 80

Gallus Events

SEPTEMBER 25, 2019

Our 2014 list and our list from 2013. We will still need to understand, if not actually oversee, how an event is marketed and sold. Before we gaze into the future, I would suggest that you take a few minutes to see what skills you should have at this point in time. Yes, we really have being doing this for that long!

2020 210

2020 Event Management Management 2013 210

Smart Meetings

NOVEMBER 30, 2018

Are planners—and everyone else—who has booked at Starwood properties since 2014 taking a collective gulp or merely shrugging over the news from Marriott International that as many as 500 million guest records have been breached? They’re more valuable on the black market than credit card numbers,” he says.

2014 190

2014 Risk Management Social Media Hotels 190

Event Industry News

OCTOBER 16, 2024

100% Optical launched in 2014, quickly becoming the leading event in its sector in the UK, […] The deal is the second time that the privately-owned organiser has divested a large scale trade show, following the acquisition of Design Shanghai by Clarion in 2019.

Trade Shows 59

Trade Shows 2014 2019 Events 59

Smart Meetings

FEBRUARY 23, 2024

In this new position, Oshiro focuses on the wholesale, military, groups and travel agent markets for Lotus Honolulu at Diamond Head , Waikiki Malia and Hotel Renew. Formoso comes from Kempinski Hotel Cancun, where he worked as director of sales and marketing and played a role in rebranding the property from The Ritz-Carlton, Cancun.

Hospitality 147

Hospitality 2008 Hotels 2014 147

Prestige Events Magazine

SEPTEMBER 26, 2023

Both organisations, which will be exhibiting on the Meet In Wales stand (Bayside E2316), will be promoting their extensive meetings and events and corporate incentive offering to the North American market. I am excited to bring ICC Wales to the North American market and show what we can bring to the table.”

2023 147

2023 2010 2014 Hotels 147

Smart Meetings

FEBRUARY 7, 2022

Hoffman joined Boulder CVB in 2014 as operations and financial manager, her most recent position. Hoffman brings 28 years of experience in senior hospitality and business development sales, marketing, finance and operations to her new role. Van Workum is market general manager at The St. Winfred van Workum.

Food and Beverage 130

Food and Beverage Hospitality 2014 Hotels 130

Smart Meetings

FEBRUARY 7, 2022

Hoffman joined Boulder CVB in 2014 as operations and financial manager, her most recent position. Hoffman brings 28 years of experience in senior hospitality and business development sales, marketing, finance and operations to her new role. Van Workum is market general manager at The St. Winfred van Workum.

Food and Beverage 130

Food and Beverage Hospitality 2014 Hotels 130

Marketo Events

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. They bring your best customers together and attract a wider audience from your target market. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events.

Social Media 167

Social Media Marketing 2014 Speakers 167

Event Industry News

FEBRUARY 9, 2023

Muhammed Younas founded vFairs in 2014 after 12 years in a variety of roles at Bayt.com, ‘the Middle East’s #1 job site’. A remote-first company, none of the now 250 plus employees at vFairs work in a specific office, they’re at home or a location close-by of their choosing. Quite sensibly, that model prioritises right […]

2014 119

2014 Event Tech Event Design Tech 119

Planning Pod

FEBRUARY 6, 2017

Projected job growth rate for events industry from 2014-2024. PCMA Convene Meetings Market Survey – February 2016. The Viral Impact of Events – Freeman XP and the Event Marketing Institute 2014. How Marketers Measure the Effectiveness of Sponsorship and Event Initiatives – Marketing Profs.

2014 113

2014 Social Media 2016 Sponsorships 113

Prestige Events Magazine

OCTOBER 12, 2021

Host venue for the 2014 NATO Summit and 2010 Ryder Cup, The Celtic Manor Resort is one of Europe’s finest business and leisure destinations. Davies Tanner has a huge amount of experience and expertise, and we are looking forward to working with them as we bring another business events product to the global meetings and events market.”.

2010 130

2010 2014 B2B Hotels 130

Bizzabo

MAY 18, 2018

Inspire your marketing strategy with this list of 25 creative offline marketing examples. In the 1990s, online marketing—the practice of driving actions on the internet—exploded. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.

Marketing 62

Marketing 2014 Fashion Social Media 62

Event Industry News

MARCH 31, 2022

A digital/tech mind working in the event industry since 2014, Ryan Kenny launched Seatlab at the end of last year, raising capital to revolutionise ticketing with blockchain technology. . To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.

Marketing 59

Marketing 2014 Contracts Education 59