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Leverage Technology to Drive Event Sponsorship Revenue

Eventmobi

Traditional sponsorships—placing company logos and messages on banners, window clings, signage, badge stock, and lanyards or underwriting lounges, meals, and parties—differ in many ways from technology-based event sponsorship opportunities. Traditional Event Sponsorships vs. Technology Sponsorships. Did You Know?

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HBO Max Offers Three Insights on Mastering Modern Brand Partnerships

Event Marketer

The multifaceted collab, which ranged from sponsorship activations to a companion podcast, proved to be a resounding success. Mutually Beneficial Event Sponsorships. launched in 2014 and has seen steady growth since. Another highlight of the sponsorship was a photo activation based on the series’ key art.

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Gen Z and Music Festivals: Pinterest Shares Three Insights from its Coachella Debut

Event Marketer

With Gen Zers driving a 1,100-percent year-over-year increase in searches related to Coachella outfit inspiration on the platform and tens of millions of queries related to the festival at large, the brand was uniquely positioned to track festival trends, and use that data to build an impactful sponsorship program.

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How to master beer sponsorship for events – Heineken + Coachella style

Eventory

Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. Why alcohol sponsorship for events like Coachella is the perfect fit for marketing to a wide Millennial audience. How did it go? Why did it work so well? Let’s find out.

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From Fyre Festival II to Project Pabst’s Return: The Season’s Music Festival Headlines

Event Marketer

First launched in 2014, the Pabst Brewing Company-sponsored festival called it quits after running for four years. The local Latin community wanted its own music festival, and BottleRock answered the call. Up north in Oregon, Project Pabst returned to Portland in July, after a seven-year hiatus.

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2019 Event Marketing Statistics, Trends and Data

Bizzabo

Event Sponsorship. Forbes , 2014). Frost and Sullivan , 2014). Frost and Sullivan , 2014). Freeman XP & EMI , 2014). Freeman XP & EMI , 2014). Frost and Sullivan , 2014). Capterra , 2014). Capterra , 2014). Event Sponsorship Statistics. 12k is the average sponsorship size.

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12 Event Industry Statistics That Will Make You Think Twice [Infographic]

Planning Pod

Projected job growth rate for events industry from 2014-2024. Sponsez – The Opportunity in B2B Event Sponsorships. The Viral Impact of Events – Freeman XP and the Event Marketing Institute 2014. How Marketers Measure the Effectiveness of Sponsorship and Event Initiatives – Marketing Profs. 2 – 10%.

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