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Gamification makes about as much sense as chocolate-dipped broccoli

Conferences that Work

Game designer and author Ian Bogost makes the same point, somewhat more forcefully: “…gamification is marketing b t, invented by consultants as a means to capture the wild, coveted beast that is videogames and to domesticate it for use in the grey, hopeless wasteland of big business, where b t already reigns anyway. Amy Bruckman.

2011 374
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Case Study: Meeting Expectations Doubles Attendee Event App Adoption Year-Over-Year

Eventmobi

For their annual ‘Spotlight on HR’ conference, the Meeting Expectations management team wanted to set a new record for member adoption and engagement on their Event App. 2014 was the kickoff year for Meeting Expectations’ annual HR conference, and they knew they wanted to incorporate an event app to help engage their audience.

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The Brief: ‘Pregnant’ Street Teams and Big Green Keggs

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover “pregnant” street teams, drag conventions and Big Green Keggs. But Render ATL , an annual software engineering conference put on by technology company Render, is a different story. An “eleganza extravaganza,” if you will.

2015 299
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Sustainability, what does it mean for your conferences and events?

Eventinterface

She has won the International Live Events Association awards in Marketing Design in 2014,15 and 16 for her design suites for Baldwin & Lyons Race Weekend. Julia has combined a love of events with a passion for the environment, and in 2015 began to offer sustainability consulting services to the events industry. Julia Spangler.

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New ownership for Venues of Excellence as hospitality industry reopens for business

Prestige Events Magazine

Venues of Excellence, the leading UK consortium for conferences, training, meetings and events, have taken a strategic decision to sell the business to Mandy Jennings, Director of Paje Consultancy Ltd.

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Smart Moves in Seattle, New York City and More

Smart Meetings

Niederschulte is general manager and Summerall is area director of sales and marketing for C. Summerall was previously corporate director of sales and acquisition marketing for property technology start-up Sentral. Summerall was a board member of Houston First’s marketing committee in 2015-2019. Baldwin in Houston.

Hotels 246
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5 Reasons I’m Grateful for My Clients After 40+ Years of Consulting

Conferences that Work

Improving Conferences That Work I designed and facilitated my first peer conference in 1992. Conferences That Work: Creating Events That People Love took four years to write. I’m still proud of how well Conferences That Work lays out the fundamental reasons for the importance and value of peer conferences.