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Gamification makes about as much sense as chocolate-dipped broccoli

Conferences that Work

Game designer and author Ian Bogost makes the same point, somewhat more forcefully: “…gamification is marketing b t, invented by consultants as a means to capture the wild, coveted beast that is videogames and to domesticate it for use in the grey, hopeless wasteland of big business, where b t already reigns anyway. Amy Bruckman.

2011 369
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Case Study: Meeting Expectations Doubles Attendee Event App Adoption Year-Over-Year

Eventmobi

For their annual ‘Spotlight on HR’ conference, the Meeting Expectations management team wanted to set a new record for member adoption and engagement on their Event App. 2014 was the kickoff year for Meeting Expectations’ annual HR conference, and they knew they wanted to incorporate an event app to help engage their audience.

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Sustainability, what does it mean for your conferences and events?

Eventinterface

She has won the International Live Events Association awards in Marketing Design in 2014,15 and 16 for her design suites for Baldwin & Lyons Race Weekend. Julia has combined a love of events with a passion for the environment, and in 2015 began to offer sustainability consulting services to the events industry. Julia Spangler.

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5 Reasons I’m Grateful for My Clients After 40+ Years of Consulting

Conferences that Work

Improving Conferences That Work I designed and facilitated my first peer conference in 1992. Conferences That Work: Creating Events That People Love took four years to write. I’m still proud of how well Conferences That Work lays out the fundamental reasons for the importance and value of peer conferences.

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The Benefits of Running a CSR Event

Eventmobi

As with any event or marketing campaign, you will spend time promoting your CSR initiative through PR, social media, email marketing and other channels. . As part of its CSR program, Cisco helped the charity Stop Hunger Now package more than 100,000 meals for the hungry during its Cisco Live Event in 2015.

2012 195
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How to save 60 hours planning your conference

Eventinterface

Meeting and conference planners spend on average 60 hours per conference sourcing, reviewing, negotiating and finalizing venue contracts. Is there a distinct difference between what your organization offers vs. a Convention and Visitor Bureau or Destination Marketing Organization? LISTEN TO THE SHOW. ABOUT OUR GUEST.

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2019 Event Marketing Statistics, Trends and Data

Bizzabo

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! Plus, we've added industry-specific insights into live event marketing for 2019. Event Marketing Budgets and Trends. the average marketing budget on live events.