Gamification makes about as much sense as chocolate-dipped broccoli
Conferences that Work
FEBRUARY 1, 2021
Game designer and author Ian Bogost makes the same point, somewhat more forcefully: “…gamification is marketing b t, invented by consultants as a means to capture the wild, coveted beast that is videogames and to domesticate it for use in the grey, hopeless wasteland of big business, where b t already reigns anyway. Amy Bruckman.
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