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The Brief: FBI Raids and a 29Rooms Revival

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms. We could use a cerveza on a tropical island right about now… Corona, can you hear us?

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Smart Moves at PCMA, M&IW and More

Smart Meetings

She joined Fidelity Hotel from Hotel Indigo, where she worked alongside Eric Conrad, who was recently appointed as Fidelity Hotels general manager, to implement various marketing strategies to attract business in new markets.

2025 162
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Podcast: Cultivating Longevity in Your Team and Career, with Cyndie Wang of HPE

Event Marketer

As vp-global sponsorships and brand experience at Hewlett Packard Enterprise (HPE), Wang acquires, manages and activates a portfolio of marketing partnerships with the brand’s sports and entertainment customers, while also working on sponsorships, setting strategy, measuring and reporting on results, and collaborating with internal partners.

2015 321
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Gamification makes about as much sense as chocolate-dipped broccoli

Conferences that Work

Game designer and author Ian Bogost makes the same point, somewhat more forcefully: “…gamification is marketing b t, invented by consultants as a means to capture the wild, coveted beast that is videogames and to domesticate it for use in the grey, hopeless wasteland of big business, where b t already reigns anyway. Amy Bruckman.

2011 374
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Case Study: Meeting Expectations Doubles Attendee Event App Adoption Year-Over-Year

Eventmobi

Searching for the exact event name, “Spotlight on HR”, in the app store was more likely to return the right results than searching for “Atlanta Human Resources Conference 2015.” Marketing your event app in the right places is just the first step. Plus, it was much easier for attendees to remember!

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QR Codes Return in Force to Help Brands Deliver Touchless Engagement

Event Marketer

More QR Code Strategies: Multicultural Marketing: How HBO Max’s House of Bachata Pop-up Tapped into Dominican Culture. The post QR Codes Return in Force to Help Brands Deliver Touchless Engagement appeared first on Event Marketer. Here are five ways to leverage the “simple scan” in your COVID-era experiences. TRACKING PREFERENCES.

2015 345
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The Bulb appoints Davies Tanner as its new retained PR and marketing agency

Prestige Events Magazine

Award-winning sustainability consultancy The Bulb has appointed leading business events and travel communications agency Davies Tanner to support its long-term growth strategy as it expands into new markets and sectors. The Bulb is an award-winning consultancy driving sustainable progress across the event and creative industries.

Marketing 147