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Gamification makes about as much sense as chocolate-dipped broccoli

Conferences that Work

Game designer and author Ian Bogost makes the same point, somewhat more forcefully: “…gamification is marketing b t, invented by consultants as a means to capture the wild, coveted beast that is videogames and to domesticate it for use in the grey, hopeless wasteland of big business, where b t already reigns anyway. Amy Bruckman.

2011 369
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Case Study: Meeting Expectations Doubles Attendee Event App Adoption Year-Over-Year

Eventmobi

Searching for the exact event name, “Spotlight on HR”, in the app store was more likely to return the right results than searching for “Atlanta Human Resources Conference 2015.” Marketing your event app in the right places is just the first step. Plus, it was much easier for attendees to remember!

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The Benefits of Running a CSR Event

Eventmobi

As with any event or marketing campaign, you will spend time promoting your CSR initiative through PR, social media, email marketing and other channels. . As part of its CSR program, Cisco helped the charity Stop Hunger Now package more than 100,000 meals for the hungry during its Cisco Live Event in 2015. What’s Next? .

2012 195
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2019 Event Marketing Statistics, Trends and Data

Bizzabo

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! Plus, we've added industry-specific insights into live event marketing for 2019. Event Marketing Budgets and Trends. the average marketing budget on live events.

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5 Reasons I’m Grateful for My Clients After 40+ Years of Consulting

Conferences that Work

The result was that I wrote two supplements to the book that I published in 2013 and 2015. Today, because consulting on meeting design and facilitation is a niche practice, marketing via sharing my website posts with subscribers and on social media has also become a significant source of new clients. I made them free to download.

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Sustainability, what does it mean for your conferences and events?

Eventinterface

She has won the International Live Events Association awards in Marketing Design in 2014,15 and 16 for her design suites for Baldwin & Lyons Race Weekend. Julia has combined a love of events with a passion for the environment, and in 2015 began to offer sustainability consulting services to the events industry.

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28th Annual Meetings Market Survey: Slower Growth Ahead

PCMA Convene

In fact, most saw continued stability and growth for their events — and many also blamed the strong economy — which in turn creates a seller’s market — for making their job more challenging. continued to lose market share, with overseas travel to the U.S. The economic verdict in Davos, according to Bloomberg ? 30 — is that the U.S.

Marketing 102