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Podcast: Cultivating Longevity in Your Team and Career, with Cyndie Wang of HPE

Event Marketer

Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. But Wang’s closest partners through all of the events and projects on her plate are the people on her own team—one she’s built up since her start with HPE in 2015.

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Leverage Technology to Drive Event Sponsorship Revenue

Eventmobi

Traditional sponsorships—placing company logos and messages on banners, window clings, signage, badge stock, and lanyards or underwriting lounges, meals, and parties—differ in many ways from technology-based event sponsorship opportunities. Traditional Event Sponsorships vs. Technology Sponsorships. Did You Know?

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Top 5 Mistakes to Avoid When Booking Meetings on the Hill

Smart Meetings

Related : 3 Tips for Landing Sponsorships in 2019. in 2015, specializing in innovative association and government relations events and matching organizations to like-minded sponsors and donors. The ideal is to wait about two to three weeks out from your requested dates.

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How to master beer sponsorship for events – Heineken + Coachella style

Eventory

Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. Why alcohol sponsorship for events like Coachella is the perfect fit for marketing to a wide Millennial audience. How did it go? Why did it work so well? Let’s find out.

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How Exhibition Sponsorships Are Evolving

PCMA Convene

You saw the same ads, the same commercials, the same show, all together,” said Jackie Fast, managing director of Slingshot Sponsorship, which is headquartered in London. If you’re not going to do that, and if sponsorship’s all about mutual benefit, what are the types of assets you can do that actually drive value back to a brand?”.

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Meta Zeroes in on Attendee Feedback, Mix-and-Match Interactives at VidCon 2023

Event Marketer

The creator economy has changed a lot since 2015, and this event has grown so much since we started sponsoring [that year],” says Renata Rizzo, event marketing manager, North America at Meta. Our goal is to be connected to creators, the ones we have relationships with and the ones who are not that close to our platforms.

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Sponsor Activations: What Not to Do

SmartMeetings

More : 8 Essentials for a Killer Sponsorship Strategy. Often times companies have a set activation they do for all event sponsorships. In 2015, Amaia founded Pilar & Co. , Not to Do: Have sponsors for the sake of sponsors. What does your sponsor ultimately want to accomplish?