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The new year is well under way, and all of us in the event space are watching out for the new trends that’ll continue to influence our work throughout 2019. It could be that shrinking budgets are occurring because events are being asked to compete against the greater number of channels in today’s marketing landscape.
While event organizers are getting good at planning in-person, hybrid and online events, booking the right speakers and keeping attendees engaged are still some of the biggest challenges. With online events especially, attendees can get distracted by looking at their phones or trying to multitask during presentations.
In the fall of 2016, we contacted over 1,000 event professionals to find out what their challenges were and where they saw the industry going in reference to several critical areas like event technology and socialmedia.
Check out some of our favorite new apps of 2016 and get inspired for your next build. In 2016 we saw over 30,000 guides get published on Guidebook’s Builder platform and we couldn’t be more proud. Here are our best guides of 2016 and some key takeaways. Here are our best guides of 2016 and some key takeaways.
In 2011, to celebrate Oscar Mayer’s 75 th anniversary , a special 30-foot-long version of the vehicle was added to the brand’s regular fleet and unveiled with an event in Times Square. cities, supported by a dedicated socialmedia strategy and cause marketing efforts. The program then made its way to 12 U.S.
In 2016, ASAE presented him with the Key Award, which honors CEOs who demonstrate exceptional leadership and a commitment to voluntary membership associations. Along with expertise in corporate travel events and hotel contracting, he brings a passion for community service. Dringham enters as director of marketing. Pete/Clearwater.
Socialmedia has long been trumpeted as a valuable tool for meeting and event planners who want to boost their marketing strategy. Mastering socialmedia is key to connecting with millennials , who respond well to non-traditional marketing models. In the past, socialmedia was a great source of free marketing.
Which should you elect to use for your events in 2016 and beyond: Snapchat or Instagram Stories? The post Snapchat v Instagram Stories: The Great SocialMedia Debate by Nick Borelli appeared first on [link]. The battle between Snapchat and Instagram Stories is on. Which platform best meets your values?
They actually don’t even have the opportunity to engage with their own team members within their organizations that often, and so AfroTech events serve as an opportunity for the larger community and for employees to see each other. Simone White, SVP-AfroTech and Live Events at Blavity Inc. How did it go?
Case in point: A pre-Super Bowl event on Feb. On stage at the “Live Más LIVE” experience in Las Vegas, expect to find music performances, celeb appearances and recognition of superfans from the brand’s loyalty program, who are also eligible to score front-row seats to the “fan-first” event. 17 through Feb.
Venues of Excellence, the leading UK consortium for conferences, training, meetings and events, have taken a strategic decision to sell the business to Mandy Jennings, Director of Paje Consultancy Ltd. The business saw a 60% financial growth over the previous 5 years surpassing projected membership figures ahead of plan.
When it comes Fashion Event Design creativity is everything. We wanted to dive into this gargantuan fashion event from an event planner’s perspective. Watch the video below to see what we learned from this year’s city-wide fashion takeover, and keep reading for more ideas and event design inspiration. . . . .
An effective socialmedia marketing strategy is essential for event, meeting and hospitality industry professionals including event planners who work for major corporations, independent meeting planners, caterers, décor specialists and representatives from hotels and other venues. Be clear about your goals. Pick a topic.
Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019. Event Technology.
What began for Marriott in 2016 as a one-off, mega-fan sleepover event at the Super Bowl has evolved into a “tentpole moment” that caps off a months-long, loyalty-driving brand campaign. The experience began for the husband and wife duo with access to the NFL Honors event in Phoenix on the Thursday before the big game.
So, your organization has profiles on different socialmedia platforms and you’re ready to start getting those likes and follows! In fact, Instagram changed their algorithm in 2016 to make it harder for businesses to get in front of your target audience.bummer, right? Have no fear!
We’ve been looking forward to Connect Marketplace 2016 all year, and now it’s finally here! We’re offering you a very warm welcome to the city of Grapevine, Texas, the gracious host of this year’s event. This event is invitation-only from 9:00 to 9:45 p.m., Are you ready? Tomorrow morning, Thursday, Aug.
You hear a lot of predictions and anecdotal evidence about the events industry, but we here at Planning Pod also like data … and lots of it. Yes, we know, there are lies, damn lies, and statistics, but we feel these particular event-related statistics merit some attention. 1 – $115 billion. 2 – 10%. 2 – 10%.
(Editor’s Note: For a comprehensive guide to choosing an event app, check out The Event App Buyer’s Guide. This free eBook will walk you through the process of evaluating an event app – plus provide you with the Event App Scorecard to give you an objective way to rank your options with a numerical score.
This post was originally posted on October 26, 2016. And that means opening up your event to include participation during, post, and pre-event. And that means opening up your event to include participation during, post, and pre-event. Encouraging Prep with Pre-Event Access.
In fact, I have a conference planning client that is starting to slip beneath the waves just thinking about thinking about the marketing of their conferences in 2016. Now, it should be said that this client is not new to socialmedia and content marketing. Conference Planners Need a SocialMedia Checklist.
20 Event Industry Trends Shaping the Meetings Landscape. During MPI’s 2016 World Education Congress, industry experts discussed the future of meetings and events, offering up several trends for the near and far future. Socialmedia, content creation and event marketing are weaving their way into the speaker role.
Today, planners are racing to adapt to trends that make conferences and events more engaging and dynamic than ever before. While the shifts are plentiful, there are five that stand out from the fold when it comes to modern event design. In 2016, millennials became the largest segment in the U.S. labor force , at 35%.
Traditional sponsorships—placing company logos and messages on banners, window clings, signage, badge stock, and lanyards or underwriting lounges, meals, and parties—differ in many ways from technology-based event sponsorship opportunities. Traditional Event Sponsorships vs. Technology Sponsorships. Mobile Event Apps.
Check out this article about socialmedia networks that I shared on Elitemeeting.com earlier this year. It seems like every time we turn around, there is a new socialmedia tool to use and everything we knew about the current tools seems to change on a daily basis. Instagram. Photos: tanuha2001 / Shutterstock.com.
Event gamification is not what you think! You may have been led to believe that by just downloading an app you’re ready to gamify an event. Will this improve the quality of the event you’re organizing? Gamification isn’t about just playing games on an event app. What is gamification for events?
From more engaging, holistic experiences to the the bold new expectations of “bleisure,” event planners and suppliers are racing to adapt in an industry that’s as dynamic as it’s ever been. While the shifts are plentiful, there are five that stand out from the fold when it comes to modern event design.
The role of technology in meetings and events has moved beyond its initial purpose of simply providing convenience. As long as your meeting and event tech is approachable and intuitive, you’ll be able to excite any audience, no matter their technical know-how. Using technology in meetings and events to provide convenience.
Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! What Is Event Gamification?
Getting the hang of socialmedia is hard enough, let alone figuring out how to keep up with socialmedia trends, but it’s important to stay on top of your game in order to engage your followers. Nowadays a major part of your brand is socialmedia. Nowadays a major part of your brand is socialmedia.
In fact, I have a conference planning client that is starting to slip beneath the waves just thinking about thinking about the marketing of their conferences in 2016. Now, it should be said that this client is not new to socialmedia and content marketing. Conference Planners Need a SocialMedia Checklist.
Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. ” I was not surprised to get this call because the agency has been calling other event professionals with the same pitch. Sent: 9/8/2016. Thanks, and looking forward to talking to you soon; bye bye.”
When you recognize that Pinterest is not an “alternative” to any socialmedia site but rather a one-of-a-kind marketing entity, you can adjust your strategy to take advantage of the 40+ million people planning their wedding on Pinterest (The Knot, 2016).
As a professional in the Media Data industry, I foresee more and more marketers relying not only on data but also on Actionable Insights. Digital marketers will go beyond socialmedia engagement statistics and look into more measures like customer affinity and company reputation on socialmedia to continue to be more competitive.
Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.
Marketing events have become the standard to launch products, generate buzz and get press mentions for brands. Let’s take a look at some of the biggest campaigns from 2016 and how they made an impact. The thrill of the chase and the socialmedia posts that ensued got people talking and Snapchat saw a marketing success.
Twitter, like many other socialmedia platforms, wants to emphasize the importance of live videos with the Explore tab. Interestingly enough, these elements are exactly what attract people to events. Gen X Surpasses Millennials in SocialMedia Use. Socialmedia strategies rely heavily on the target demographic.
This is the third post in a three-part blog series with tips for engaging with attendees before, during and after events. If you missed the first or second posts, which were about engaging with attendees before and during events, you can check them out here and here. Host a post-event Q&A. Send a general “thank you” email.
Last week, HubSpot hosted more than 19,000 attendees from 92 countries at INBOUND—an event that has become the annual marketing and sales conference. Event Farm marketers were among those in attendance, and we took notes for all of the event pros who might want to learn from the increasingly-popular event.
Educated Yet despite the problems around greenwashing and green fatigue, Earth Day 2023 – an annual event which began in 1970 to mark the anniversary of the birth of the modern environmental movement – reached over 1 billion people globally, with 75% of participants stating they felt more informed about environmental issues afterwards.
The Open Championship, Golf’s flagship event in Europe has transformed itself over the last few years as it tries interacting and attracting millennials and gen-z. Evidence that even event organisers were using their phones to take selfies in 2011. But not at an R&A event. This event is now a full time experience.
[June 2016 Update]. Since originally publishing this article we have heard back from so many students about their successes in getting new clients so we are updating this article with all of the methods that have been working for our event planners. How to Get Clients through SocialMedia.
Today, we launched a new infographic: The Top 20 Most Popular Event Management Software Solutions. In fact, according to Inside Business, the event planning industry is expected to grow to more than 60,000 jobs by 2016. Planning an event of any kind is stressful enough. Sounds great, right? The index takes into account.
FOMO, which this year brought mega-acts Brockhampton and Lizzo to Australia and in previous years has been headlined by the likes of Nicki Minaj, SZA and Post Malone, began as a small event in Brisbane in 2016 and has rapidly grown to one of the most anticipated festivals in the summer circuit.
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