Gallus Events

JUNE 17, 2016

Addressing declining sponsorship; the need to be more innovative with marketing and the best use of event technology were all covered on the programme. The post Event Review: Event Strategy, London, May 2016 appeared first on Gallus Events. Running events in this space has never been easy and it is certainly getting harder.

2016 113

2016 Meeting Design Sponsorships Events 113

EventMB

JANUARY 3, 2017

In the fall of 2016, we contacted over 1,000 event professionals to find out what their challenges were and where they saw the industry going in reference to several critical areas like event technology and social media. Here’s what event professionals around the world see as the top trends in social media and event marketing. […].

Social Media 184

Social Media 2016 Event Technology Technology 184

Velvet Chainsaw

JANUARY 25, 2018

They leave the big decisions about target customers, their needs and their aspirations to the organization’s leaders, the marketing department or even the education division. This spans the entire progression of touchpoints from the first marketing material, to registration to onsite sessions to the evaluations.

Conference 240

Conference Education Fashion 2016 240

Event Industry News

OCTOBER 6, 2016

The post London Zoo goes with the flow for 2016’s #OneLess campaign appeared first on Event Industry News. The fountains dispense the company’s clean, re-mineralised, alkaline drinking water product, Pure Ionic […].

2016 101

2016 Global Events Events Marketing 101

Gallus Events

JUNE 17, 2016

Addressing declining sponsorship; the need to be more innovative with marketing and the best use of event technology were all covered on the programme. The post Event Review: Event Strategy, London, May 2016 appeared first on Gallus Events. Running events in this space has never been easy and it is certainly getting harder.

2016 100

2016 Meeting Design Sponsorships Events 100

Event Farm

NOVEMBER 14, 2017

As with all of our other marketing initiatives, great event content would be essential. We launched a campaign at the end of last year where we pulled out insights from our users over the entire year of 2016. We got a lot of great information from that, including that someone streamed Justin Bieber’s “Sorry” 8000 times.

Marketing 170

Marketing Advertising 2016 2017 170

Conferences that Work

SEPTEMBER 21, 2016

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. Sent: 9/8/2016. This is classic paid influencer marketing via social media, a marketing trend that has been rapidly growing since 2014. To: InfluentialEventProf@InfluentialEventProfDomain.com. All the best, YYY.

Marketing 120

Marketing Social Media Site Selections 2014 120

GEVME

APRIL 30, 2018

When the news about GDPR shook the world in 2016, most businesses were in the dark about how to handle it. Also, it has to be clear that the regulations you find under GDPR today won’t be modified after 25 May, since this new data protection framework became law in 2016. Some of event invitees are EU citizens. Conclusion.

Event Planning 206

Event Planning 2018 2016 Technology 206

PCMA Convene

FEBRUARY 28, 2018

When we invited event professionals to participate in this Annual Meetings Market Survey in November, the U.S. and those that travel to international markets. Here are some highlights of the results: Size of 2017 convention/meeting budget vs. 2016 convention/meeting budget — -1 percent compared to +1.7 percent compared to +4.9

Marketing 78

Marketing Meetings 2016 2007 78

PCMA Convene

MARCH 1, 2019

In fact, most saw continued stability and growth for their events — and many also blamed the strong economy — which in turn creates a seller’s market — for making their job more challenging. continued to lose market share, with overseas travel to the U.S. The economic verdict in Davos, according to Bloomberg ? 30 — is that the U.S.

Marketing 102

Marketing 2007 Meetings 2017 102

Eventsforce

FEBRUARY 5, 2020

As an event marketer, the impact of using video around your events can be significant. Businesses are using it too as the importance of video content in marketing campaigns becomes more and more evident over the last couple of years. Read: 3 Content Marketing Tips for Event Planners. The Role of Influencers in Event Marketing.

Event Marketing 105

Event Marketing Marketing B2B Events 105

Gallus Events

JANUARY 21, 2020

The 2019 Christmas market was held in Princes Street Gardens. There’s been a Christmas market in Princess Street Gardens for a few years, and the event has been getting bigger and bigger, seemingly adding more features every year. The Edinburgh Christmas market. Something else made the 2019 market unusual.

Sustainability 360

Sustainability 2019 Tourism Marketing 360

BizBash

OCTOBER 17, 2016

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Social Media 80

Social Media 2016 Marketing Meetings 80

BizBash

OCTOBER 17, 2016

(..)

2016 80

2016 Conference Marketing Meetings 80

Event Farm

NOVEMBER 14, 2016

Last week, HubSpot hosted more than 19,000 attendees from 92 countries at INBOUND—an event that has become the annual marketing and sales conference. Event Farm marketers were among those in attendance, and we took notes for all of the event pros who might want to learn from the increasingly-popular event. November 11, 2016.

Conference 100

Conference Event Marketing Marketing Social Media 100

Endless Events

FEBRUARY 3, 2020

?? The Best of the Best: Event Marketing: How to Measure Event Marketing Success. Need some additional help making sure you budget for event marketing? How effective is your event marketing? (24-minute 2020 Event Marketing Trends: What Will The New Year Bring? The Ultimate Event Marketing Plan: A Six-Step System.

Event Marketing 88

Event Marketing Marketing 2020 2016 88

Quickmobile

JANUARY 9, 2018

This blog was originally published on November 4, 2016. Event planners looking to produce highly interactive events found that beacons helped introduce proximity marketing to their events. Event planners looking to produce highly interactive events found that beacons helped introduce proximity marketing to their events.

Retail 176

Retail 2013 Event Apps 2016 176

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Eventbrite UK

AUGUST 7, 2017

Build a thriving community to support your event's growth in 2016 with this complete 52 week event communication plan and template. The post The Complete 52 Week Event Communication Plan appeared first on Eventbrite UK Blog.

2016 167

2016 Events Event Marketing Event Planning 167

Conferences that Work

JULY 17, 2017

But as 2016 drew to a close I noticed that something was changing in the Twitter world. Though I didn’t know it at the time, Twitter would turn out to be the most important way for people to discover my work and for me to connect with thousands of kindred souls all over the world who share my specialized interests.

2017 128

2017 2016 Conference Social Media 128

Conferences that Work

JANUARY 11, 2021

For example, how can I: Unify my business’s unique branding and marketing needs? Since 2016, I’ve been participating in the annual, invitation-only Meeting Design Practicum conferences that have been held all over Europe. (That’s why we spend much more time and energy working on them than obvious problems.)

Conference 342

Conference 2010 2011 2014 342

Event Marketer

MARCH 21, 2023

But for a brand like White Claw, which was “born out of culture,” according to Kevin Brady, vp-integrated marketing and creative, activating during the music festival portion was a no-brainer (G7 Entertainment Marketing handled). We actually launched in 2016, but 2019 was the big explosion.

2023 98

2023 Marketing 2019 2016 98

Event Industry News

SEPTEMBER 7, 2021

Event Genius – the world’s most complete end-to-end ticketing platform – have partnered with event marketing platform Audience Republic to bolster their egMarketing product. Event Genius and Festicket CEO Zack Sabban: “We’re delighted to be teaming up with the guys at Audience Republic to add another element to our marketing offering.

Marketing 87

Marketing 2016 Events Event Marketing 87

Connect Your Meetings

JUNE 25, 2018

On July 4, 2016, Baton Rouge, like most American cites, celebrated Independence Day with cold beer, hot dogs and fireworks. As a result, VBR’s visitor inquiries jumped nine percent in 2017 over 2016’s total, while its website hits rose by a third from the previous year.

Marketing 75

Marketing 2016 Tourism Social Media 75

Smart Meetings

SEPTEMBER 11, 2018

A 2016 Boeing study found that 42 percent of pilots currently flying for the major airlines in the United States will reach the age of 65 in the next 10 years. The post Will Airline Pilot Shortage Cripple Second-Tier Markets? Many of these retirees were ex-Vietnam War pilots who reached mandatory retirement age, which is currently 65.

Airlines 86

Airlines Marketing 2001 2008 86

BizBash

OCTOBER 17, 2016

(..)

2016 80

2016 Management Event Management Conference 80

Event Farm

OCTOBER 10, 2016

At our series of small, educational events that we'll be hosting throughout the month, attendees will hear from experts about the future of event and experiential marketing, and will have the opportunity to network with industry peers. Jen Reddy, VP Marketing at IdeaPaint. Rebecca Linder, CEO and founder, Linder Global Events.

2016 100

2016 B2B Social Media Marketing 100

Event Industry News

FEBRUARY 18, 2021

Today, leading market engagement platform for virtual and in-person events, Grip , has announced $13 million (USD) in series A funding, taking its total amount raised to $14.5 The round, led by London-based growth equity fund Kennet Partners, will further enable Grip to provide industry-leading experiences both in-person and virtually.

Marketing 78

Marketing 2016 Technology Tech 78

Velvet Chainsaw

JANUARY 26, 2018

Savvy conference leaders define and clarify a conference customer experience shared vision, purpose and goals related to that journey that are consistent with the organization’s mission, strategy and conference target market. Hat Tips and resources: Lynn Hynnsaker’s Keys To Customer-Centered Growth and McKinsey Quarterly 2016 Number 3.

Conference 199

Conference 2016 Conference Planning Marketing 199

Planning Pod

FEBRUARY 6, 2017

MPI Meetings Outlook – 2016 Summer Edition. PCMA Convene Meetings Market Survey – February 2016. The Viral Impact of Events – Freeman XP and the Event Marketing Institute 2014. How Marketers Measure the Effectiveness of Sponsorship and Event Initiatives – Marketing Profs. 4 & 12.

2014 113

2014 Social Media 2016 Sponsorships 113

Event Industry News

NOVEMBER 10, 2016

The Event Technology Awards 2016 saw the combined efforts of Intergalactic and Eventbase take home new-look trophies for: Best use of Technology for Engagement, Best use of Technology for a Brand and Best Proximity Marketing Technology at Supernova, London yesterday. “We

Event Tech 111

Event Tech Tech 2016 Technology 111

Event Farm

SEPTEMBER 26, 2016

Prospects who engaged with sales and marketing content. Educate your attendees convince them that you have something meaningful to say about your market. To avoid this pitfall, marketing and sales should collaborate before the event and develop personal plans of action for each team member who will be on-site.

2016 181

2016 Events Education Marketing 181

Endless Events

FEBRUARY 21, 2018

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Marketing 85

Marketing Event Marketing Apparel Events 85

Special Events

JANUARY 11, 2022

When you recognize that Pinterest is not an “alternative” to any social media site but rather a one-of-a-kind marketing entity, you can adjust your strategy to take advantage of the 40+ million people planning their wedding on Pinterest (The Knot, 2016).

Social Media 103

Social Media 2016 Marketing 103

Event Farm

NOVEMBER 10, 2016

PS – if you weren’t able to attend our roadshow, but wanted to check out one of our panel recordings, you can click here to access our Future of Event Marketing series for 2016. Event pros – especially field marketers – what tips do you have to share with your peers who may be gearing up for their first roadshow series?

B2B 203

B2B Education Venues Marketing 203

Event Industry News

NOVEMBER 4, 2022

Award-winning conference and events venue, 30 Euston Square, announces the appointment of Caterina Jane Alves as its new Head of Sales, Events & Marketing. Caterina, Head of Sales, Events & Marketing comments: “I am thrilled to join the great team at the award-winning 30 Euston Square.

2002 72

2002 2001 Marketing Event Marketing 72

Velvet Chainsaw

SEPTEMBER 29, 2016

one point for every $5K in integrated marketing spend). Be sure to allow multiple ways of accruing points — points per 10’ x 10’ booth and points for sponsorship, promotion, and/or advertising spend (e.g., Exhibitors who downsize their booth, but invest more in sponsorship, should have point accrual based on overall spend. Partnership.

Sponsorships 150

Sponsorships Airlines Trade Shows 2016 150