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As a result, medicalmeetings are finding other ways to demonstrate their value to current and prospective exhibitors. From beacon-collected data to lead scanners to third-party evaluations, here’s how two medicalmeetings are tackling the exhibitor ROI challenge. That’s a difficult thing to put an ROI on.”.
This “living lab” is a major reason why Orlando now hosts 40 percent of HCEA’s top 50 largest medicalmeetings. Lake Nona also acts as a mini speakers bureau, working directly with medicalmeeting organizers to help them book expert speakers in a variety of specialties. UCF Medical Facility at Lake Nona.
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In 2016, the center hosted 3,500 people in 80 medical labs—including rentals to groups working in human medicine. With staff based here, it’s easy for more of them to engage in these face-to-face meetings.” . But board members had decided, ‘Let’s go big.’ And 70,000 square feet later, we did.” There is no model for this.”.
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