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Sponsorship Outlook: 10 Hot Properties to Watch in 2024

Event Marketer

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? The Savannah Bananas were originally a college baseball summer team within the Coastal Plains League that entered the scene in 2016.

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[WEBINAR]: Should You Move Ahead with Fall In-person Events? 9.29.21

Velvet Chainsaw

Davis is the Director, Exhibits & Sponsorships for the Society for Human Resource Management (SHRM) and leads the sales, client experience, and operations for all SHRM events. She has over 20 years of experience in management, planning and execution of impactful meetings, events and tradeshows. appeared first on Velvet Chainsaw.

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Leverage Technology to Drive Event Sponsorship Revenue

Eventmobi

Traditional sponsorships—placing company logos and messages on banners, window clings, signage, badge stock, and lanyards or underwriting lounges, meals, and parties—differ in many ways from technology-based event sponsorship opportunities. Traditional Event Sponsorships vs. Technology Sponsorships. Did You Know?

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Q1: Event industry People News, Moves and Deals

Event Marketer

Laura Shuler, agency ceo since 2016 and a pioneer in experiential marketing (she is credited with establishing Jack Morton Worldwide as a global agency) announced her retirement at the end of February 2025. Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches.

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2016 App awards: who made the cut

Guidebook

Check out some of our favorite new apps of 2016 and get inspired for your next build. In 2016 we saw over 30,000 guides get published on Guidebook’s Builder platform and we couldn’t be more proud. Here are our best guides of 2016 and some key takeaways. Here are our best guides of 2016 and some key takeaways.

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Event Review: Event Strategy, London, May 2016

Gallus Events

Addressing declining sponsorship; the need to be more innovative with marketing and the best use of event technology were all covered on the programme. The post Event Review: Event Strategy, London, May 2016 appeared first on Gallus Events. Running events in this space has never been easy and it is certainly getting harder.

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How Marriott Evolved its Super Bowl Sleepover Contest Into a Season-long Campaign

Event Marketer

What began for Marriott in 2016 as a one-off, mega-fan sleepover event at the Super Bowl has evolved into a “tentpole moment” that caps off a months-long, loyalty-driving brand campaign.

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