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More Marketing Isn’t the Answer

Velvet Chainsaw

Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. This strategy aligns with word-of-mouth marketing’s new three E’s: engage, equip, empower.

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Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

How does your educational content align with targeting that most important segment? Adapted from Dave’s Forward Thinking column in PCMA’s Convene. Reprinted with permission of Convene , the magazine of the Professional Convention Management Association.

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Top 99 keynote speakers every event planner must know about

Hubilo Blog

Featured on Forbes as a “Top 20 Influencer of Chief Marketing Officers” – 2018 #1 Global Content Marketing Influencer – 2018 Listed on Forbes as one of the “Top 20 Influencers of CMO’s” – 2017 Ranked by Apollo Research in the “Top 20 Influencers of Digital Marketers in the USA” – 2016 Where to Find him? Where to find him?

Speakers 101
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Top 98 keynote speakers every event planner must know about

Hubilo Blog

Featured on Forbes as a “Top 20 Influencer of Chief Marketing Officers” – 2018 #1 Global Content Marketing Influencer – 2018 Listed on Forbes as one of the “Top 20 Influencers of CMO’s” – 2017 Ranked by Apollo Research in the “Top 20 Influencers of Digital Marketers in the USA” – 2016 Where to Find him? for two years.