Velvet Chainsaw
JUNE 14, 2017
The mass-personalization wave that is dramatically changing what and how we buy as consumers has application to conferences. Application to Conferences. In my opinion, the first item — individualizing a conference experience for every attendee — isn’t scalable today.
Velvet Chainsaw
OCTOBER 17, 2018
Your association, annual conference, and governance are all institutions. That’s a decline of 14 percentage points from the 2017 report. One of the sacred cows for associations and their annual conference is attributing notoriety to the office of the president, board chair or annual conference committee chair.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Event Marketer
AUGUST 2, 2021
This fall, major user conferences, trade shows, music festivals and other gatherings are banking on attendees being ready to return to in-person events. In 2017, it opened a month after the mass shooting at Mandalay Bay hotel. Other fall conferences and events to look for in Q3 and Q4: T he New York City Marathon will return on Nov.
Velvet Chainsaw
JULY 10, 2017
In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. Who has the professional development budget to attend every year?
Velvet Chainsaw
MAY 23, 2017
When considering long-term conference or organizational strategy, it’s wise to future-cast the impact major workforce trends may have on your profession, particularly because conferences are about people first and content second. They are less likely to pay full freight to attend a premium conference experience. Job Hopping .
Velvet Chainsaw
AUGUST 22, 2017
There’s a place for sponsored content in conference programs, if you’re thoughtful in your approach. As more sponsors embrace content marketing or thought leadership as arguably the most powerful strategy for improving attitudes and perceptions of their brand, conference-speaking slots are increasing in value. Transparency.
Smart Meetings
FEBRUARY 27, 2023
Do you need to find new monetary sources for conferences, conventions and trade shows? Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. Give attendees a discount code on the last day of the conference that is only good for the next 30 days. Scarcity creates an opportunity to close the deal sooner.
Expert insights. Personalized for you.
308 
Let's personalize your content