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Configurable and Personalized Conference Experiences

Velvet Chainsaw

The mass-personalization wave that is dramatically changing what and how we buy as consumers has application to conferences. Application to Conferences. In my opinion, the first item — individualizing a conference experience for every attendee — isn’t scalable today.

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Burn Conference Traditions Immune From Criticism

Velvet Chainsaw

Your association, annual conference, and governance are all institutions. That’s a decline of 14 percentage points from the 2017 report. One of the sacred cows for associations and their annual conference is attributing notoriety to the office of the president, board chair or annual conference committee chair.

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Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. Who has the professional development budget to attend every year?

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The Rise of the Gig Economy and What It Means for Conferences

Velvet Chainsaw

When considering long-term conference or organizational strategy, it’s wise to future-cast the impact major workforce trends may have on your profession, particularly because conferences are about people first and content second. They are less likely to pay full freight to attend a premium conference experience. Job Hopping .

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10 Ideas for Improving Your Pay-to-Play Conference Presentations

Velvet Chainsaw

There’s a place for sponsored content in conference programs, if you’re thoughtful in your approach. As more sponsors embrace content marketing or thought leadership as arguably the most powerful strategy for improving attitudes and perceptions of their brand, conference-speaking slots are increasing in value. Transparency.

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Buckaroo Breakaway Cadillac Conference Programming Trends Looming Your Way In 2017 – Part 1

Velvet Chainsaw

It’s the adventures of your next conference experience across the eighth dimension. Well, similar to Buckaroo’s adventures, you have the opportunity to take your band of conference participants into the 21st Century conference dimension. These conference programming trends are headed your way.

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How to crowdsource conference sessions in real-time

Conferences that Work

Here’s a real-life example of how to crowdsource a conference program in real-time. In May 2017 Liz Lathan, Tom Spano, and Nicole Osibodu invited me to design and facilitate the session crowdsourcing at the first Haute Dokimazo unconference in Austin, Texas. Read the full article at Conferences That Work.