Velvet Chainsaw
JANUARY 18, 2017
In the conference arena, conference choice architects frame their programming based on solving the needs of their target audience. How could you get your planning teams to partner with you to embrace one or more of these trends? Choice architects influence choice by changing the manner in which options are presented to people.
Velvet Chainsaw
FEBRUARY 20, 2017
If so, what strategies did you use that helped create change? Adapted from Dave’s Forward Thinking column in PCMA’s Convene. Reprinted with permission of Convene , the magazine of the Professional Convention Management Association. The post 20 Ways to Modernize an Annual Meeting – Part 1 appeared first on Velvet Chainsaw.
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Velvet Chainsaw
JUNE 14, 2017
The post Configurable and Personalized Conference Experiences appeared first on Velvet Chainsaw. How can you better link your meeting’s content to your attendees’ most relevant needs? Adapted from Dave’s Forward Thinking column in PCMA’s Convene.
Velvet Chainsaw
AUGUST 3, 2017
Personalization—it seems to be the 2017 buzzword for nonprofit associations and conferences. Everyone seems to be talking about it like here and here. Yet, personalization is more than technology. It means more than our past purchases or posts in social media.
Velvet Chainsaw
OCTOBER 17, 2018
That’s a decline of 14 percentage points from the 2017 report. Who Do You Trust? According to the 2018 Edelman Trust Barometer, only one-third of Americans trust their government to do what is right. The report further revealed that trust is at an all-time low for other institutions — including business, NGOs, and the media.
Velvet Chainsaw
JULY 10, 2017
The post Why Your Conference Should be Target-Audience Obsessed appeared first on Velvet Chainsaw. How does your educational content align with targeting that most important segment? Adapted from Dave’s Forward Thinking column in PCMA’s Convene.
Velvet Chainsaw
FEBRUARY 21, 2017
What other ways could you breathe new life into your conference? Adapted from Dave’s Forward Thinking column in PCMA’s Convene. Reprinted with permission of Convene , the magazine of the Professional Convention Management Association. The post 20 Ways to Remake Your Annual Meeting – Part 2 appeared first on Velvet Chainsaw.
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