2017 Conference Marketing 
Velvet Chainsaw
NOVEMBER 6, 2017
A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.
Event Marketer
AUGUST 2, 2021
This fall, major user conferences, trade shows, music festivals and other gatherings are banking on attendees being ready to return to in-person events. Specialty Equipment Market Association’s SEMA Show—which in previous years drew some 161,000 people—will return to the Las Vegas Convention Center Nov. 11, 2001, terrorist attacks.
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Velvet Chainsaw
AUGUST 22, 2017
There’s a place for sponsored content in conference programs, if you’re thoughtful in your approach. As more sponsors embrace content marketing or thought leadership as arguably the most powerful strategy for improving attitudes and perceptions of their brand, conference-speaking slots are increasing in value. Transparency.
Velvet Chainsaw
JULY 10, 2017
In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. Who has the professional development budget to attend every year?
Velvet Chainsaw
MAY 23, 2017
When considering long-term conference or organizational strategy, it’s wise to future-cast the impact major workforce trends may have on your profession, particularly because conferences are about people first and content second. They are less likely to pay full freight to attend a premium conference experience. Job Hopping .
Prestige Events Magazine
FEBRUARY 4, 2025
The announcement comes as Smart Group, the owner of Moving Venue which was appointed as sole catering partner at Freemasons Hall in July 2024, takes on full responsibility for the sales and marketing function for events at the venue.
Smart Meetings
FEBRUARY 27, 2023
Do you need to find new monetary sources for conferences, conventions and trade shows? Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. Give attendees a discount code on the last day of the conference that is only good for the next 30 days. Use organic and paid digital marketing tactics.
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