2017 Conference Marketing 
Velvet Chainsaw
NOVEMBER 6, 2017
A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.
Velvet Chainsaw
AUGUST 22, 2017
There’s a place for sponsored content in conference programs, if you’re thoughtful in your approach. As more sponsors embrace content marketing or thought leadership as arguably the most powerful strategy for improving attitudes and perceptions of their brand, conference-speaking slots are increasing in value. Transparency.
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Velvet Chainsaw
JULY 10, 2017
In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. Who has the professional development budget to attend every year?
Velvet Chainsaw
MAY 23, 2017
When considering long-term conference or organizational strategy, it’s wise to future-cast the impact major workforce trends may have on your profession, particularly because conferences are about people first and content second. They are less likely to pay full freight to attend a premium conference experience. Job Hopping .
Velvet Chainsaw
MAY 21, 2018
Only time will tell what impact these reductions will have on these chains’ market share. In my opinion, the two underlying market shifts that led to making this move are: Growing cost of sales beyond commissions; and. The post The Market Shifts That Led to Commission Cuts appeared first on Velvet Chainsaw.
Velvet Chainsaw
APRIL 12, 2017
About 62 percent close off submissions eight months or longer before the conference. Widely used by associations as a tool for crowdsourcing the meat-and-potatoes education content for annual conferences, the call for speakers and sessions doesn’t need to be an arduous process. Tighten the timeline. Avoid spin. Curate content.
Conferences that Work
AUGUST 24, 2020
Amidst the myriad books on creating and running events, Intentional Event Design , by Tahira Endean and published in 2017, stands out. Conferences That Work: Creating Events That People Love ( ebook , paperback , or both ). In Conferences That Work I lay out four key assumptions that lurk behind the traditional meeting format.
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