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Configurable and Personalized Conference Experiences

Velvet Chainsaw

The mass-personalization wave that is dramatically changing what and how we buy as consumers has application to conferences. I’ve been doing a lot of research and have learned that personalization can be achieved in a number of ways: Individualized — The customer gets exactly what meets their preferences or needs.

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Which meeting design books should I buy?

Conferences that Work

Here are five meeting design books I especially recommend. Into the Heart of Meetings: Basic Principles of Meeting Design ( ebook or paperback ). Into the Heart of Meetings: Basic Principles of Meeting Design ( ebook or paperback ). In an outrageous display of chutzpah , I wrote three of these books. [If

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How Major Fall Conferences are Betting on the Return of In-person Attendance

Event Marketer

This fall, major user conferences, trade shows, music festivals and other gatherings are banking on attendees being ready to return to in-person events. In 2017, it opened a month after the mass shooting at Mandalay Bay hotel. Other fall conferences and events to look for in Q3 and Q4: T he New York City Marathon will return on Nov.

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Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. Who has the professional development budget to attend every year?

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20 Ways to Modernize an Annual Meeting – Part 1

Velvet Chainsaw

Most annual meetings have used the same template agenda for decades. If you want to breathe new life into your conference, and increase relevance for next-generation attendees, start with this kill/change list. Annual Business Meeting. Annual Meeting Brand. They just replace the filling each year.

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The Rise of the Gig Economy and What It Means for Conferences

Velvet Chainsaw

When considering long-term conference or organizational strategy, it’s wise to future-cast the impact major workforce trends may have on your profession, particularly because conferences are about people first and content second. They are less likely to pay full freight to attend a premium conference experience. Job Hopping .

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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

Do you need to find new monetary sources for conferences, conventions and trade shows? Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. Give attendees a discount code on the last day of the conference that is only good for the next 30 days. Create a zero-waste meeting. Optimize each for SEO.