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Configurable and Personalized Conference Experiences

Velvet Chainsaw

The mass-personalization wave that is dramatically changing what and how we buy as consumers has application to conferences. Application to Conferences. In my opinion, the first item — individualizing a conference experience for every attendee — isn’t scalable today.

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Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. Who has the professional development budget to attend every year?

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10 Ideas for Improving Your Pay-to-Play Conference Presentations

Velvet Chainsaw

There’s a place for sponsored content in conference programs, if you’re thoughtful in your approach. As more sponsors embrace content marketing or thought leadership as arguably the most powerful strategy for improving attitudes and perceptions of their brand, conference-speaking slots are increasing in value. Transparency.

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How to Improve Your Call for Presentations Process

Velvet Chainsaw

When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. in 2013, we found that nearly 77 percent use a call for speakers/sessions process. About 62 percent close off submissions eight months or longer before the conference. Tighten the timeline.

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Buckaroo Breakaway Cadillac Conference Programming Trends Looming Your Way In 2017 – Part 1

Velvet Chainsaw

It’s the adventures of your next conference experience across the eighth dimension. Well, similar to Buckaroo’s adventures, you have the opportunity to take your band of conference participants into the 21st Century conference dimension. These conference programming trends are headed your way.

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Case Study: CSAE Achieves 90% Attendee Engagement Through Their Mobile Event App

Eventmobi

The CSAE Annual National Conference. CSAE holds their national conference in a different Canadian city every October. The conference is a mix of speaker sessions, networking, exhibitor booths, and evening social events. CSAE has used EventMobi’s app over the past two years for their annual national conference.

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Hybrid Meetings Doomed to Failure? Not So Fast

Velvet Chainsaw

I’ll admit that in 2011, when the Virtual Edge Institute (now called the Digital Experience Institute) first co-located its conference with the Professional Convention Management Association’s Convening Leaders, the experience fell flat for me. Fast-forward to January 2017. The Switch On. Hybrid at its Best.

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