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Living up to its reputation as the “Super Bowl of B2B EventMarketing,” Dreamforce 2017 brought back a huge crowd of 170,000 attendees, including scores of Salesforce customers and partners, to the Moscone Center in San Francisco for a week of learning, networking and entertainment. Fed up of cold calling? So freaking cool!
Greg Lawson, CEO of Smart Group, said: Having delivered Christmas parties at Freemasons Hall since 2017 and holding the exclusive catering contract since July 2024, we are delighted to embark on the latest phase of our partnership with the United Grand Lodge of England.
With events being a spectator turns into experiencing so the participant’s attention is sensitized. Check out our picks of the best eventmarketing campaigns to get inspired and implement the brand new eventmarketing strategy to your company. Eventmarketing – the right definition and meaning.
Get ready for the most comprehensive list of eventmarketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live eventmarketing for 2019.
The 2017 program involved warm ski chalet-inspired trailers with viewing decks on top, live music, and plenty of giveaways from partners like local OZO coffee, Harmon Kardon, Nordica, Lib Tech, Thule, Klean Kanteen and Under Armour. The post Five Steal-worthy Ideas for Cold Weather Outdoor Activations appeared first on EventMarketer.
Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which signed on in 2017 and, since then, has been growing its experiential programming around the sponsorship every year. Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).
The post The Top 5 Webinars for the Event Industry in 2017 by EventMB Team appeared first on [link]. What’s more – if you are looking to gain CMP credits, watching the webinars is a great way to do so! In […].
Matt Banner, the Founder of OnBlastBlog.com, shares his insights into the big digital marketing trends happening in 2017, and how you can adapt to them. The post 5 Digital Marketing Trends Coming in 2017 (And How to Prepare Now) appeared first on Eventbrite UK Blog.
Learn what 1000+ marketers have to say about the events industry in this landmark report. Featuring insights on eventmarketing budgets, tactics, team sizes, technology and more. Last year we emailed over 400 mid- to senior-level marketers asking for their thoughts on the events industry.
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet. Click To Tweet.
While many thought the 2017 edition marked the end, the beer company started to take Project Pabst’s revival into consideration to “get Portland to fall back in love with Pabst,” and the 2024 event came to fruition, with Billy Idol and T-Pain headlining the Saturday lineup.
In 2017, it opened a month after the mass shooting at Mandalay Bay hotel. The post How Major Fall Conferences are Betting on the Return of In-person Attendance appeared first on EventMarketer. He points out that SEMA was among the first citywide trade shows following the Sept. 11, 2001, terrorist attacks. 3 in Las Vegas.
At the start of 2017, we spoke about our marketing trends predictions for the year - but did we get them right? The post Reflecting on the Marketing Trend Predictions for 2017 appeared first on Eventbrite UK Blog. We review five to find out.
Welcome to your guide to eventmarketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is EventMarketing? Eventmarketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M
finding the eventmarketing software that best suits your needs to incorporating virtual reality into your events, there are always new tools and technology that help take experiential marketing to the next level. To learn more from the industry's thought leaders, register for The Future of EventMarketing Online Series.
We are very glad to announce the release of our latest report, The Future of EventMarketing. Eventmarketing is the hot topic of 2017. The post The Future of EventMarketing [New Report] by Julius Solaris appeared first on [link]. Grab your free copy now. So what does […].
All of the glass featured this year has been used for HEREs CES booths since 2017. The post CES 2025: Five Things to Know About HERE Technologies Sustainability Strategy appeared first on EventMarketer. In other words, there were walls and windows affixed to the base, and thin wall structures that hung from rigging overhead.
Get inspired by these 10 corporate eventmarketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 EventMarketing Benchmarks and Trends , that’s exactly the case. Virtual Reality will be news-worthy EventMarketing.
This is a big one for us, because this is our first time coming up to Cannes as a holistic brand and showing what we’re doing,” head of eventmarketing at Reddit, Emma Rathe, told EM. The 16-year-old brand activated at Cannes for the first time, as an official sponsor no less. That said, let’s embark on an adventure, shall we?
Email marketing is essential in any event planner’s toolkit but what makes a good email? According to the Radicati Group, 2017 will see 269 billion emails sent daily with the average office employee receiving over 121 emails […]. Conversion. Your email must be a workhorse grabbing attention and enticing action.
In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B eventmarketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.
Meanwhile the media circus surrounding the event was truly out of this world. By comparison, CES 2017 garnered nearly 1,000,000 social media mentions and 60,000 media mentions. That's enough mentions to approach the biggest sporting events in the world, such as Superbowl LI and Olympics 2016. Enterprise Category That’s a wrap!
Alice Milligan, CMO, Morgan Stanley Morgan Stanley has been hitting the green as a sponsor of The Players Championship in Ponte Vedra Beach, FL, since 2017. Photo credit: David Christopher Banks The post How Morgan Stanley Elevated its Golf Sponsorship with Augmented Reality and Full-service Hospitality appeared first on EventMarketer.
This landmark new legislation follows six years of determined campaigning by Figen to ensure lessons were learned from the 2017 Manchester Arena terror attack in […]
Also known as interactive marketing, it is a modern form of marketing tactic which directly connects the marketer to the consumers, personalizing the ad experience or interacting with them from a more personal angle. The “personal factor” is what sets it apart from the traditional form of eventmarketing.
Event managers are confronted with the same reality when making decisions for their future events. Each year the eventmarket changes, sometimes for good and other times not so good. Flight and hotel prices fluctuate, new event technologies spring onto the scene, and other technologies get updated or become obsolete.
This is a guest post by Amelia Ibarra , Demand Generation and Customer Marketing Manager at BrightFunnel. Earlier this year, MarketingProfs and the Content Marketing Institute published their 2017 B2B Content Marketing report that said 68% of B2B Marketers will use eventmarketing as a tactic this year.
Have a plan for engaging attendees once they’re on site, but need a little help with your event’s promotional efforts? This is a sneak peek into the content of our upcoming webinar, Innovating Your Event Experience in 2017. Keep reading to learn more. To learn more, click here.
The eventmarketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences. Why Event Sponsorships Are Valuable. 57% of the event professionals who took part in the survey stated that the budget needs to increase in order to improve the event experience.
Skincare brand La Prairie has activated at every edition of Art Basel since 2017, each time collaborating with an artist to create original work. The post Art Basel Miami Beach: How Nine Brands Engaged Art Buffs Across the Magic City appeared first on EventMarketer. LA PRAIRIE. A post shared by CHANEL (@chanelofficial).
Event Tech Live (ETL) 2017 will see the return of the Launchpad; a dedicated area for start-ups and providers of new event technology products. The Launchpad will give attendees the first look at the very latest technology to break into the eventsmarket.
Today’s event attendees need much more than pretty linen and a fragrant centerpiece; they are looking for an experience. As event planners we are no longer looking for placid attendees or guests, we […]. The post Top Trends In Experiential Marketing for 2017 [Webinar] by EventMB Team appeared first on [link].
“Update 08/01/2017: This piece has been updated to include more ways to use Snapchat for eventmarketing. Using Snapchat for eventmarketing , you can reach a whole new set of millennials, a demographic which is harder and harder to reach through conventional marketing in television and print.
For years, Taco Bell’s answer to these activities has taken shape through clever and generous fan campaigns—2017’s FOMO-inducing “Secret Test Kitchen” dinners come to mind, as does 2019’s Taco Bell Hotel that oozed with superfan hospitality. Because Taco Bell gobbled up all the buzz.
How will the events industry change after GDPR enforcement? Europe’s new data protection law imposes new obligations on event planners and eventmarketers. billion in 2017, the company would have to pay $400 million in fines in the case of non-compliance. Conclusion.
As 2016 comes to a close, we at Event Farm are excited about the coming year and the opportunity to continue helping you—the event and marketing pros—drive business results through offline, in-person experiences. 10 Real Examples of Amazing Event Invitation Language. 35 Statistics That Every EventMarketer Should Know.
Want the edge in 2017? Staying on top of the latest marketing trends can help catapult your events into the spotlight. The post 5 Marketing Trends That Will be Hot in 2017 appeared first on Eventbrite UK Blog.
BMW’s Road to Coachella platform, which launched in 2017, once again featured a content creation journey documented by artist and influencer partners on their way to the event in a fleet of all-electric BMWs. The post Coachella 2022 Experiential: From Cryo-facials to Four-course Chip Sampling appeared first on EventMarketer.
They solicited content from a number of tech providers, some of which were Event Technology Awards participants, and launched an event featuring educational presentations on three stages. The response to the event, which they named Event Tech Live , was surprising. Technology budgets are growing.
Trying to attract exhibitors to your event? The post 15 Businesses Share What Exhibitors Want in 2017 appeared first on Eventbrite UK Blog. We asked a variety of businesses what they’re looking for when they sign up for a show.
Rachel Stephan, senior eventmarketing strategist at sensov/ eventmarketing, has spent the last 17 years helping event professionals and associations promote their conferences and congresses. How influencer marketing tech works. By Kristin Veach.
The number of events being held in the UK is falling, while continued scrutiny on meeting spend and return on investment (ROI) is driving a shift towards a more strategic meeting management approach. by 2022, the increased importance on ROI means the average number of events being organised is down. Inntel – Industry Report – 2018.
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