Bizzabo

DECEMBER 12, 2018

Learn what 1000+ marketers have to say about the events industry in this landmark report. Featuring insights on event marketing budgets, tactics, team sizes, technology and more. Last year we emailed over 400 mid- to senior-level marketers asking for their thoughts on the events industry.

2019 86

2019 Event Marketing Marketing 2017 86

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet. Click To Tweet.

2018 109

2018 Event Marketing Marketing Social Media 109

Event Marketer

SEPTEMBER 5, 2024

While many thought the 2017 edition marked the end, the beer company started to take Project Pabst’s revival into consideration to “get Portland to fall back in love with Pabst,” and the 2024 event came to fruition, with Billy Idol and T-Pain headlining the Saturday lineup.

2024 296

2024 Apparel 2017 2014 296

Eventbrite UK

DECEMBER 5, 2017

At the start of 2017, we spoke about our marketing trends predictions for the year - but did we get them right? The post Reflecting on the Marketing Trend Predictions for 2017 appeared first on Eventbrite UK Blog. We review five to find out.

2017 92

2017 Marketing Event Marketing Management 92

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Why is event marketing important? Ensuring registered attendees show up to your event.

Event Marketing 131

Event Marketing Marketing Social Media Speakers 131

Event Farm

OCTOBER 17, 2016

finding the event marketing software that best suits your needs to incorporating virtual reality into your events, there are always new tools and technology that help take experiential marketing to the next level. To learn more from the industry's thought leaders, register for The Future of Event Marketing Online Series.

2017 100

2017 Marketing Event Marketing Technology 100

EventMB

SEPTEMBER 27, 2016

We are very glad to announce the release of our latest report, The Future of Event Marketing. Event marketing is the hot topic of 2017. The post The Future of Event Marketing [New Report] by Julius Solaris appeared first on [link]. Grab your free copy now. So what does […].

Event Marketing 70

Event Marketing Marketing Social Media Sponsorships 70

Event Marketer

JANUARY 15, 2025

All of the glass featured this year has been used for HEREs CES booths since 2017. The post CES 2025: Five Things to Know About HERE Technologies Sustainability Strategy appeared first on Event Marketer. In other words, there were walls and windows affixed to the base, and thin wall structures that hung from rigging overhead.

2025 296

2025 Sustainability Technology 2017 296

Bizzabo

NOVEMBER 13, 2018

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. Virtual Reality will be news-worthy Event Marketing.

Corporate Events 76

Corporate Events Event Marketing Marketing Trade Shows 76

Event Marketer

AUGUST 1, 2022

This is a big one for us, because this is our first time coming up to Cannes as a holistic brand and showing what we’re doing,” head of event marketing at Reddit, Emma Rathe, told EM. The 16-year-old brand activated at Cannes for the first time, as an official sponsor no less. That said, let’s embark on an adventure, shall we?

Advertising 246

Advertising 2022 Fashion 2017 246

EventMB

MAY 19, 2017

Email marketing is essential in any event planner’s toolkit but what makes a good email? According to the Radicati Group, 2017 will see 269 billion emails sent daily with the average office employee receiving over 121 emails […]. Conversion. Your email must be a workhorse grabbing attention and enticing action.

2017 180

2017 Marketing Events Event Marketing 180

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 79

Event Marketing Marketing B2B Sustainability 79

Event Geek

JANUARY 18, 2018

Meanwhile the media circus surrounding the event was truly out of this world. By comparison, CES 2017 garnered nearly 1,000,000 social media mentions and 60,000 media mentions. That's enough mentions to approach the biggest sporting events in the world, such as Superbowl LI and Olympics 2016. Enterprise Category That’s a wrap!

2018 68

2018 Event Marketing Marketing 2017 68

Event Marketer

MARCH 27, 2024

Alice Milligan, CMO, Morgan Stanley Morgan Stanley has been hitting the green as a sponsor of The Players Championship in Ponte Vedra Beach, FL, since 2017. Photo credit: David Christopher Banks The post How Morgan Stanley Elevated its Golf Sponsorship with Augmented Reality and Full-service Hospitality appeared first on Event Marketer.

Sponsorships 287

Sponsorships Hospitality Sports Financial 287

Hubilo Blog

JULY 31, 2018

Also known as interactive marketing, it is a modern form of marketing tactic which directly connects the marketer to the consumers, personalizing the ad experience or interacting with them from a more personal angle. The “personal factor” is what sets it apart from the traditional form of event marketing.

Event Marketing 83

Event Marketing Marketing Social Media Events 83

Capterra Event Management

AUGUST 8, 2017

Event managers are confronted with the same reality when making decisions for their future events. Each year the event market changes, sometimes for good and other times not so good. Flight and hotel prices fluctuate, new event technologies spring onto the scene, and other technologies get updated or become obsolete.

2017 74

2017 Event Management Management 2011 74

Event Farm

JULY 5, 2017

This is a guest post by Amelia Ibarra , Demand Generation and Customer Marketing Manager at BrightFunnel. Earlier this year, MarketingProfs and the Content Marketing Institute published their 2017 B2B Content Marketing report that said 68% of B2B Marketers will use event marketing as a tactic this year.

Marketing 180

Marketing B2B Trade Shows Event Marketing 180

Event Farm

JANUARY 11, 2017

Have a plan for engaging attendees once they’re on site, but need a little help with your event’s promotional efforts? This is a sneak peek into the content of our upcoming webinar, Innovating Your Event Experience in 2017. Keep reading to learn more. To learn more, click here.

Marketing 100

Marketing Event Marketing Speakers Negotiating 100

Event Industry News

APRIL 3, 2025

This landmark new legislation follows six years of determined campaigning by Figen to ensure lessons were learned from the 2017 Manchester Arena terror attack in […]

2017 59

2017 Sports Event Design Event Marketing 59

BizBash

JUNE 14, 2017

Ford approaches its event marketing efforts with a sweeping scope—seeking partners and targeting demographics across a wide spectrum. While consumers.

2017 89

2017 Event Marketing Marketing Events 89

Attendease

FEBRUARY 4, 2020

The event marketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences. Why Event Sponsorships Are Valuable. 57% of the event professionals who took part in the survey stated that the budget needs to increase in order to improve the event experience.

Sponsorships 312

Sponsorships B2C Financial Event Ideas 312

Event Marketer

JANUARY 17, 2022

Skincare brand La Prairie has activated at every edition of Art Basel since 2017, each time collaborating with an artist to create original work. The post Art Basel Miami Beach: How Nine Brands Engaged Art Buffs Across the Magic City appeared first on Event Marketer. LA PRAIRIE. A post shared by CHANEL (@chanelofficial).

2021 330

2021 Automotive 2015 Banking 330

Event Industry News

SEPTEMBER 22, 2017

Event Tech Live (ETL) 2017 will see the return of the Launchpad; a dedicated area for start-ups and providers of new event technology products. The Launchpad will give attendees the first look at the very latest technology to break into the events market.

2017 11

2017 Event Tech Tech Education 11

EventMB

FEBRUARY 8, 2017

Today’s event attendees need much more than pretty linen and a fragrant centerpiece; they are looking for an experience. As event planners we are no longer looking for placid attendees or guests, we […]. The post Top Trends In Experiential Marketing for 2017 [Webinar] by EventMB Team appeared first on [link].

2017 70

2017 Marketing Events Event Marketing 70

Capterra Event Management

JULY 31, 2017

“Update 08/01/2017: This piece has been updated to include more ways to use Snapchat for event marketing. Using Snapchat for event marketing , you can reach a whole new set of millennials, a demographic which is harder and harder to reach through conventional marketing in television and print.

Event Marketing 74

Event Marketing Marketing Social Media Advertising 74

GEVME

APRIL 11, 2018

How will the events industry change after GDPR enforcement? Europe’s new data protection law imposes new obligations on event planners and event marketers. billion in 2017, the company would have to pay $400 million in fines in the case of non-compliance. Conclusion.

2018 209

2018 2017 Financial Events 209

Event Marketer

JULY 9, 2024

For years, Taco Bell’s answer to these activities has taken shape through clever and generous fan campaigns—2017’s FOMO-inducing “Secret Test Kitchen” dinners come to mind, as does 2019’s Taco Bell Hotel that oozed with superfan hospitality. Because Taco Bell gobbled up all the buzz.

2024 263

2024 Food and Beverage Fashion Tech 263

BizBash

JUNE 14, 2017

Nike remains at the top of its game when it comes to event marketing, thanks to innovative concepts at high-profile.

2017 80

2017 Event Marketing Marketing Events 80

Event Farm

DECEMBER 19, 2016

As 2016 comes to a close, we at Event Farm are excited about the coming year and the opportunity to continue helping you—the event and marketing pros—drive business results through offline, in-person experiences. 10 Real Examples of Amazing Event Invitation Language. 35 Statistics That Every Event Marketer Should Know.

2016 100

2016 2017 B2B Banking 100

Eventbrite UK

JANUARY 11, 2017

Want the edge in 2017? Staying on top of the latest marketing trends can help catapult your events into the spotlight. The post 5 Marketing Trends That Will be Hot in 2017 appeared first on Eventbrite UK Blog.

2017 60

2017 Marketing Events Event Marketing 60

EventTechBrief

OCTOBER 25, 2018

They solicited content from a number of tech providers, some of which were Event Technology Awards participants, and launched an event featuring educational presentations on three stages. The response to the event, which they named Event Tech Live , was surprising. Technology budgets are growing.

Event Tech 219

Event Tech Tech Event Technology Technology 219

Eventbrite UK

FEBRUARY 6, 2017

Trying to attract exhibitors to your event? The post 15 Businesses Share What Exhibitors Want in 2017 appeared first on Eventbrite UK Blog. We asked a variety of businesses what they’re looking for when they sign up for a show.

2017 60

2017 Trade Shows Sponsorships Events 60

EventTechBrief

MAY 22, 2018

Rachel Stephan, senior event marketing strategist at sensov/ event marketing, has spent the last 17 years helping event professionals and associations promote their conferences and congresses. How influencer marketing tech works. By Kristin Veach.

Social Media 178

Social Media Marketing Tech Speakers 178

Event Industry News

JANUARY 23, 2019

The number of events being held in the UK is falling, while continued scrutiny on meeting spend and return on investment (ROI) is driving a shift towards a more strategic meeting management approach. by 2022, the increased importance on ROI means the average number of events being organised is down. Inntel – Industry Report – 2018.

Conference 67

Conference Event Marketing Marketing 2018 67

Event Industry News

JUNE 29, 2018

Boasting a packed educational programme across five sector-specific stages, here you can catch up with content that you may have missed from last year’s event. From the Brand and Buzz Stage at Event Tech Live, 9th November 2017. Speakers: Dr. Anja Schmidt-Ott – VOK DAMS Events & Live Marketing.

Event Marketing 55

Event Marketing Marketing 2017 Event Tech 55

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 60

Event Marketing Marketing B2B Sustainability 60