Event Marketer

JANUARY 18, 2022

There’s no better contingency plan than fresh air, and while many markets are under a deep freeze, winter has never deterred brands from perfecting engagement for bundled up consumers. As Justin Lew, director of marketing at High West, put it: “Education leads to appreciation.” Go Under the Dome. Circle the Wagons (or Trailers).

Apparel 350

Apparel Education 2017 Transportation 350

Bizzabo

DECEMBER 12, 2018

Learn what 1000+ marketers have to say about the events industry in this landmark report. Featuring insights on event marketing budgets, tactics, team sizes, technology and more. Last year we emailed over 400 mid- to senior-level marketers asking for their thoughts on the events industry.

2019 86

2019 Event Marketing Marketing 2017 86

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Eventbrite UK

DECEMBER 5, 2017

At the start of 2017, we spoke about our marketing trends predictions for the year - but did we get them right? The post Reflecting on the Marketing Trend Predictions for 2017 appeared first on Eventbrite UK Blog. We review five to find out.

2017 92

2017 Marketing Event Marketing Management 92

Event Marketer

APRIL 17, 2024

Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which signed on in 2017 and, since then, has been growing its experiential programming around the sponsorship every year. Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).

Sponsorships 317

Sponsorships Social Media Sports 2024 317

Event Marketer

SEPTEMBER 5, 2024

While many thought the 2017 edition marked the end, the beer company started to take Project Pabst’s revival into consideration to “get Portland to fall back in love with Pabst,” and the 2024 event came to fruition, with Billy Idol and T-Pain headlining the Saturday lineup. An oversaturated market? Poor organization?

2024 298

2024 Apparel 2017 2014 298

Event Farm

OCTOBER 17, 2016

Thanks to the rapid development of new technology, the event and experiential marketing field is constantly in flux. finding the event marketing software that best suits your needs to incorporating virtual reality into your events, there are always new tools and technology that help take experiential marketing to the next level.

2017 100

2017 Marketing Event Marketing Technology 100

Event Marketer

AUGUST 2, 2021

After kicking off a return to big trade shows in June with World of Concrete, Las Vegas has a busy summer of events, to be followed by a busier fall. Specialty Equipment Market Association’s SEMA Show—which in previous years drew some 161,000 people—will return to the Las Vegas Convention Center Nov. 11, 2001, terrorist attacks.

Conference 360

Conference Trade Shows 2001 Fashion 360

Bizzabo

NOVEMBER 13, 2018

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. Virtual Reality will be news-worthy Event Marketing.

Corporate Events 76

Corporate Events Event Marketing Marketing Trade Shows 76

EventMB

SEPTEMBER 27, 2016

We are very glad to announce the release of our latest report, The Future of Event Marketing. Event marketing is the hot topic of 2017. The post The Future of Event Marketing [New Report] by Julius Solaris appeared first on [link]. Grab your free copy now. So what does […].

Event Marketing 70

Event Marketing Marketing Social Media Sponsorships 70

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 79

Event Marketing Marketing B2B Sustainability 79

Event Farm

OCTOBER 24, 2017

A post shared by MUSEUM OF ICE CREAM (@museumoficecream) on Oct 9, 2017 at 3:30pm PDT. Businesses and organizations will, of course, always run experiential and event marketing campaigns in order to reach larger goals that drive business results. So what, exactly, is the Museum of Ice Cream? I love Disneyland.

Marketing 157

Marketing Social Media 2017 Venues 157

Hubilo Blog

JULY 31, 2018

This is, in short, the impact of experiential marketing on the consumers. What exactly is experiential marketing ? Also known as interactive marketing, it is a modern form of marketing tactic which directly connects the marketer to the consumers, personalizing the ad experience or interacting with them from a more personal angle.

Event Marketing 83

Event Marketing Marketing Social Media Events 83

Event Farm

JANUARY 11, 2017

Have a plan for engaging attendees once they’re on site, but need a little help with your event’s promotional efforts? This is a sneak peek into the content of our upcoming webinar, Innovating Your Event Experience in 2017. On Thursday, January 26 at 12 pm EST / 9 am PST, Event Farm is hosting a. and much more!

Marketing 100

Marketing Event Marketing Speakers Negotiating 100

Event Marketer

JANUARY 15, 2025

Within its private meeting suites this year, sales leaders hosted some 200 deep-dives, tutorials and exclusive unveilings for customers during the show, a key marketing goal. All of the glass featured this year has been used for HEREs CES booths since 2017. Weve been trying to balance sustainability with quality.

2025 298

2025 Sustainability Technology 2017 298

Attendease

FEBRUARY 4, 2020

For them, these events serve as an extremely specialized branch of promotion and marketing, bringing together brands and potential customers/business leaders on a face to face basis. The event marketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences.

Sponsorships 312

Sponsorships B2C Financial Event Ideas 312

Event Geek

JANUARY 18, 2018

Meanwhile the media circus surrounding the event was truly out of this world. By comparison, CES 2017 garnered nearly 1,000,000 social media mentions and 60,000 media mentions. That's enough mentions to approach the biggest sporting events in the world, such as Superbowl LI and Olympics 2016. Enterprise Category That’s a wrap!

2018 68

2018 Event Marketing Marketing 2017 68

BizBash

DECEMBER 29, 2017

The post The Top 5 Webinars for the Event Industry in 2017 by EventMB Team appeared first on [link]. What’s more – if you are looking to gain CMP credits, watching the webinars is a great way to do so! In […].

2017 119

2017 Events Sponsorships Event Marketing 119

Capterra Event Management

JULY 31, 2017

“Update 08/01/2017: This piece has been updated to include more ways to use Snapchat for event marketing. As an event manager, this app (and other social media marketing software ) can be beneficial not only for building excitement for your upcoming events but also for broadcasting live events.

Event Marketing 74

Event Marketing Marketing Social Media Advertising 74

EventMB

FEBRUARY 8, 2017

Today’s event attendees need much more than pretty linen and a fragrant centerpiece; they are looking for an experience. As event planners we are no longer looking for placid attendees or guests, we […]. The post Top Trends In Experiential Marketing for 2017 [Webinar] by EventMB Team appeared first on [link].

2017 70

2017 Marketing Events Event Marketing 70

EventMB

MAY 19, 2017

Email marketing is essential in any event planner’s toolkit but what makes a good email? According to the Radicati Group, 2017 will see 269 billion emails sent daily with the average office employee receiving over 121 emails […]. Conversion. Your email must be a workhorse grabbing attention and enticing action.

2017 180

2017 Marketing Events Event Marketing 180

Event Farm

NOVEMBER 14, 2017

As with all of our other marketing initiatives, great event content would be essential. Here’s a look into how we recruited panelists, worked with them to garner a serious buzz about our event and ensure that the panel content would be captivating. A post shared by Event Farm (@eventfarm) on Nov 11, 2017 at 6:30am PST.

Marketing 178

Marketing Advertising 2016 2017 178

Event Marketer

JULY 9, 2024

For years, Taco Bell’s answer to these activities has taken shape through clever and generous fan campaigns—2017’s FOMO-inducing “Secret Test Kitchen” dinners come to mind, as does 2019’s Taco Bell Hotel that oozed with superfan hospitality. Afterward, TikTok blew up with green screen-effect clips and commentary.

2024 264

2024 Food and Beverage Fashion Tech 264

Event Marketer

AUGUST 1, 2022

This is a big one for us, because this is our first time coming up to Cannes as a holistic brand and showing what we’re doing,” head of event marketing at Reddit, Emma Rathe, told EM. The 16-year-old brand activated at Cannes for the first time, as an official sponsor no less. That said, let’s embark on an adventure, shall we?

Advertising 246

Advertising 2022 Fashion 2017 246

Eventbrite UK

JANUARY 11, 2017

Want the edge in 2017? Staying on top of the latest marketing trends can help catapult your events into the spotlight. The post 5 Marketing Trends That Will be Hot in 2017 appeared first on Eventbrite UK Blog.

2017 60

2017 Marketing Events Event Marketing 60

Event Marketer

JANUARY 17, 2022

We recap nine experiential marketing works of art delivered across the annual affair. Skincare brand La Prairie has activated at every edition of Art Basel since 2017, each time collaborating with an artist to create original work. Three Insights on Activating at Art Basel without a ‘VIP’ Experience. LA PRAIRIE.

2021 331

2021 Automotive 2015 Banking 331

EventTechBrief

MAY 22, 2018

Rachel Stephan, senior event marketing strategist at sensov/ event marketing, has spent the last 17 years helping event professionals and associations promote their conferences and congresses. Besides increasing reach and buzz, influencer marketing boosts returns too. How influencer marketing tech works.

Social Media 178

Social Media Marketing Tech Speakers 178

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 60

Event Marketing Marketing B2B Sustainability 60

Event Marketer

JULY 3, 2023

All Reddit had to do was convince marketing and advertising’s biggest players that tapping into its self-selecting audience could be their greatest weapon. Reddit may operate on a “Karma” points system, but its marketing strategies are never left up to fate. And that’s key.”

2023 246

2023 Fashion Advertising Sponsorships 246

GEVME

APRIL 11, 2018

How will the events industry change after GDPR enforcement? Europe’s new data protection law imposes new obligations on event planners and event marketers. This means that both event businesses and independent event organisers should put a strong compliance mechanism in place to protect themselves from heavy fines.

2018 209

2018 2017 Financial Events 209

Event Marketer

MARCH 27, 2024

Alice Milligan, CMO, Morgan Stanley Morgan Stanley has been hitting the green as a sponsor of The Players Championship in Ponte Vedra Beach, FL, since 2017. Photo credit: David Christopher Banks The post How Morgan Stanley Elevated its Golf Sponsorship with Augmented Reality and Full-service Hospitality appeared first on Event Marketer.

Sponsorships 289

Sponsorships Hospitality Sports Financial 289

Event Farm

JANUARY 18, 2017

Today’s world is oversaturated with digital marketing campaigns. In increasing numbers, marketers are discovering a. better way to grab ahold of and keep the attention of consumers : experiential marketing. Experiential marketing helps brands tap into the emotions, feelings, and attachments that drive consumers.

Marketing 100

Marketing Speakers Social Media 2017 100

Event Industry News

JANUARY 23, 2019

The number of events being held in the UK is falling, while continued scrutiny on meeting spend and return on investment (ROI) is driving a shift towards a more strategic meeting management approach. by 2022, the increased importance on ROI means the average number of events being organised is down. Inntel – Industry Report – 2018.

Conference 67

Conference Event Marketing Marketing 2018 67

Event Industry News

JUNE 29, 2018

Boasting a packed educational programme across five sector-specific stages, here you can catch up with content that you may have missed from last year’s event. From the Brand and Buzz Stage at Event Tech Live, 9th November 2017. Speakers: Dr. Anja Schmidt-Ott – VOK DAMS Events & Live Marketing.

Event Marketing 55

Event Marketing Marketing 2017 Event Tech 55

GEVME

SEPTEMBER 5, 2018

All sources of income that you use to sponsor an event make up your event revenue. Here are the possible sources you can utilise in your strategy: Participation fee: According to Statista , in 2017, 49% of event revenue in the U.S. This part of the revenue should cover venue costs, marketing, and equipment.

Sponsorships 206

Sponsorships Events 2017 Government 206

Event Marketer

MAY 9, 2022

BMW’s Road to Coachella platform, which launched in 2017, once again featured a content creation journey documented by artist and influencer partners on their way to the event in a fleet of all-electric BMWs. The post Coachella 2022 Experiential: From Cryo-facials to Four-course Chip Sampling appeared first on Event Marketer.

2022 357

2022 Food and Beverage Apparel Fashion 357

EventBank Insights

FEBRUARY 22, 2019

You can't just put up some ads or posters and expect the world to rush to your doors on event day, there's a certain amount of targeting and care necessary to get the right audience to your event. Event Email Marketing is the best way as we see it.You've got your own contacts likely, and you know them best.

Marketing 113

Marketing Social Media Speakers Negotiating 113