Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

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Event Marketing 2019 Marketing Social Media 97

Eventbrite UK

DECEMBER 5, 2017

At the start of 2017, we spoke about our marketing trends predictions for the year - but did we get them right? The post Reflecting on the Marketing Trend Predictions for 2017 appeared first on Eventbrite UK Blog. We review five to find out.

2017 92

2017 Marketing Event Marketing Management 92

Event Farm

OCTOBER 17, 2016

Thanks to the rapid development of new technology, the event and experiential marketing field is constantly in flux. finding the event marketing software that best suits your needs to incorporating virtual reality into your events, there are always new tools and technology that help take experiential marketing to the next level.

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2017 Marketing Event Marketing Technology 100

Bizzabo

NOVEMBER 13, 2018

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. Virtual Reality will be news-worthy Event Marketing.

Corporate Events 76

Corporate Events Event Marketing Marketing Trade Shows 76

EventMB

SEPTEMBER 27, 2016

We are very glad to announce the release of our latest report, The Future of Event Marketing. Event marketing is the hot topic of 2017. The post The Future of Event Marketing [New Report] by Julius Solaris appeared first on [link]. Grab your free copy now. So what does […].

Event Marketing 70

Event Marketing Marketing Social Media Sponsorships 70

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 79

Event Marketing Marketing B2B Sustainability 79

Hubilo Blog

JULY 31, 2018

This is, in short, the impact of experiential marketing on the consumers. What exactly is experiential marketing ? Also known as interactive marketing, it is a modern form of marketing tactic which directly connects the marketer to the consumers, personalizing the ad experience or interacting with them from a more personal angle.

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Event Marketing Marketing Social Media Events 83

Event Farm

OCTOBER 24, 2017

A post shared by MUSEUM OF ICE CREAM (@museumoficecream) on Oct 9, 2017 at 3:30pm PDT. Businesses and organizations will, of course, always run experiential and event marketing campaigns in order to reach larger goals that drive business results. So what, exactly, is the Museum of Ice Cream? I love Disneyland.

Marketing 150

Marketing Social Media 2017 Venues 150

Event Farm

JANUARY 11, 2017

Have a plan for engaging attendees once they’re on site, but need a little help with your event’s promotional efforts? This is a sneak peek into the content of our upcoming webinar, Innovating Your Event Experience in 2017. On Thursday, January 26 at 12 pm EST / 9 am PST, Event Farm is hosting a. and much more!

Marketing 100

Marketing Event Marketing Speakers Negotiating 100

Attendease

FEBRUARY 4, 2020

For them, these events serve as an extremely specialized branch of promotion and marketing, bringing together brands and potential customers/business leaders on a face to face basis. The event marketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences.

Sponsorships 312

Sponsorships B2C Financial Event Ideas 312

Event Geek

JANUARY 18, 2018

Meanwhile the media circus surrounding the event was truly out of this world. By comparison, CES 2017 garnered nearly 1,000,000 social media mentions and 60,000 media mentions. That's enough mentions to approach the biggest sporting events in the world, such as Superbowl LI and Olympics 2016. Enterprise Category That’s a wrap!

2018 68

2018 Event Marketing Marketing 2017 68

BizBash

DECEMBER 29, 2017

The post The Top 5 Webinars for the Event Industry in 2017 by EventMB Team appeared first on [link]. What’s more – if you are looking to gain CMP credits, watching the webinars is a great way to do so! In […].

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2017 Events Sponsorships Event Marketing 119

Capterra Event Management

JULY 31, 2017

“Update 08/01/2017: This piece has been updated to include more ways to use Snapchat for event marketing. As an event manager, this app (and other social media marketing software ) can be beneficial not only for building excitement for your upcoming events but also for broadcasting live events.

Event Marketing 74

Event Marketing Marketing Social Media Advertising 74

EventMB

FEBRUARY 8, 2017

Today’s event attendees need much more than pretty linen and a fragrant centerpiece; they are looking for an experience. As event planners we are no longer looking for placid attendees or guests, we […]. The post Top Trends In Experiential Marketing for 2017 [Webinar] by EventMB Team appeared first on [link].

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2017 Marketing Events Event Marketing 70

EventMB

MAY 19, 2017

Email marketing is essential in any event planner’s toolkit but what makes a good email? According to the Radicati Group, 2017 will see 269 billion emails sent daily with the average office employee receiving over 121 emails […]. Conversion. Your email must be a workhorse grabbing attention and enticing action.

2017 180

2017 Marketing Events Event Marketing 180

Event Farm

NOVEMBER 14, 2017

As with all of our other marketing initiatives, great event content would be essential. Here’s a look into how we recruited panelists, worked with them to garner a serious buzz about our event and ensure that the panel content would be captivating. A post shared by Event Farm (@eventfarm) on Nov 11, 2017 at 6:30am PST.

Marketing 170

Marketing Advertising 2016 2017 170

Eventbrite UK

JANUARY 11, 2017

Want the edge in 2017? Staying on top of the latest marketing trends can help catapult your events into the spotlight. The post 5 Marketing Trends That Will be Hot in 2017 appeared first on Eventbrite UK Blog.

2017 60

2017 Marketing Events Event Marketing 60

EventTechBrief

MAY 22, 2018

Rachel Stephan, senior event marketing strategist at sensov/ event marketing, has spent the last 17 years helping event professionals and associations promote their conferences and congresses. Besides increasing reach and buzz, influencer marketing boosts returns too. How influencer marketing tech works.

Social Media 178

Social Media Marketing Tech Speakers 178

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 60

Event Marketing Marketing B2B Sustainability 60

GEVME

APRIL 11, 2018

How will the events industry change after GDPR enforcement? Europe’s new data protection law imposes new obligations on event planners and event marketers. This means that both event businesses and independent event organisers should put a strong compliance mechanism in place to protect themselves from heavy fines.

2018 209

2018 2017 Financial Events 209

Event Farm

JANUARY 18, 2017

Today’s world is oversaturated with digital marketing campaigns. In increasing numbers, marketers are discovering a. better way to grab ahold of and keep the attention of consumers : experiential marketing. Experiential marketing helps brands tap into the emotions, feelings, and attachments that drive consumers.

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Marketing Speakers Social Media 2017 100

Event Industry News

JANUARY 23, 2019

The number of events being held in the UK is falling, while continued scrutiny on meeting spend and return on investment (ROI) is driving a shift towards a more strategic meeting management approach. by 2022, the increased importance on ROI means the average number of events being organised is down. Inntel – Industry Report – 2018.

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Conference Event Marketing Marketing 2018 67

Event Industry News

JUNE 29, 2018

Boasting a packed educational programme across five sector-specific stages, here you can catch up with content that you may have missed from last year’s event. From the Brand and Buzz Stage at Event Tech Live, 9th November 2017. Speakers: Dr. Anja Schmidt-Ott – VOK DAMS Events & Live Marketing.

Event Marketing 55

Event Marketing Marketing Event Tech 2017 55

GEVME

SEPTEMBER 5, 2018

All sources of income that you use to sponsor an event make up your event revenue. Here are the possible sources you can utilise in your strategy: Participation fee: According to Statista , in 2017, 49% of event revenue in the U.S. This part of the revenue should cover venue costs, marketing, and equipment.

Sponsorships 206

Sponsorships Events Government 2017 206

EventBank Insights

FEBRUARY 22, 2019

You can't just put up some ads or posters and expect the world to rush to your doors on event day, there's a certain amount of targeting and care necessary to get the right audience to your event. Event Email Marketing is the best way as we see it.You've got your own contacts likely, and you know them best.

Marketing 113

Marketing Social Media Speakers Negotiating 113

Capterra Event Management

AUGUST 8, 2017

Event managers are confronted with the same reality when making decisions for their future events. Each year the event market changes, sometimes for good and other times not so good. Flight and hotel prices fluctuate, new event technologies spring onto the scene, and other technologies get updated or become obsolete.

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2017 Event Management Management 2011 74

Plan Your Meetings

AUGUST 9, 2017

In May 2017 Google unveiled Event Search for the U.S. Google Event Search puts every event company on notice. The shorter search sequence means more convenience for the user, but it also comes with additional work for event marketing professionals. What is Google Event Search?

Event Marketing 57

Event Marketing Marketing 2017 Events 57

BizBash

JUNE 14, 2017

Ford approaches its event marketing efforts with a sweeping scope—seeking partners and targeting demographics across a wide spectrum. While consumers.

2017 89

2017 Event Marketing Marketing Events 89

MeetingsNet

JUNE 1, 2017

An EventBrite study explores ways event email marketers can grow their lists, time their messages, and sell more tickets. Yes, that humble in-box is responsible for 43 percent of all ticket sales, according to the 2017 Event Email Benchmarking Report from event technology platform company EventBrite.

Marketing 87

Marketing Social Media 2017 Sports 87

Event Farm

DECEMBER 19, 2016

As 2016 comes to a close, we at Event Farm are excited about the coming year and the opportunity to continue helping you—the event and marketing pros—drive business results through offline, in-person experiences. 10 Real Examples of Amazing Event Invitation Language. 35 Statistics That Every Event Marketer Should Know.

2016 100

2016 2017 B2B Banking 100

Event Farm

OCTOBER 24, 2017

A post shared by MUSEUM OF ICE CREAM (@museumoficecream) on Oct 9, 2017 at 3:30pm PDT. Businesses and organizations will, of course, always run experiential and event marketing campaigns in order to reach larger goals that drive business results. So what, exactly, is the Museum of Ice Cream?

Marketing 100

Marketing Social Media 2017 Venues 100

Endless Events

MAY 8, 2018

Influencer marketing can be a powerful way to attract more attention to your events. Many brands and events use influencer marketing that are looking to become more well known or position themselves with a certain audience. They can help brands and events alike launch their businesses to new heights.

Marketing 69

Marketing B2B 2017 Event Marketing 69

Event Industry News

SEPTEMBER 22, 2017

Event Tech Live (ETL) 2017 will see the return of the Launchpad; a dedicated area for start-ups and providers of new event technology products. The Launchpad will give attendees the first look at the very latest technology to break into the events market.

2017 11

2017 Event Tech Tech Education 11

EventTechBrief

OCTOBER 25, 2018

They solicited content from a number of tech providers, some of which were Event Technology Awards participants, and launched an event featuring educational presentations on three stages. The response to the event, which they named Event Tech Live , was surprising. Technology budgets are growing.

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Event Tech Tech Event Technology Technology 219

BizBash

JUNE 14, 2017

Nike remains at the top of its game when it comes to event marketing, thanks to innovative concepts at high-profile.

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2017 Event Marketing Marketing Events 80

Marketo Events

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. In this blog, I’ve put together 3 strategies for how to get the most out of your events as you plan your marketing strategy in 2018.

Social Media 167

Social Media Marketing Speakers 2017 167

Event Industry News

JUNE 22, 2018

Boasting a packed educational programme across five sector-specific stages, here you can catch up with content that you may have missed from last year’s event. From the Conference and Creativity Stage at Event Tech Live, 9th November 2017. Panelists: Saul Leese – GovNet. Max Scatarzi – Bizzabo.

Event Marketing 49

Event Marketing Marketing Event Tech 2017 49