EventTechBrief

MAY 22, 2018

Rachel Stephan, senior event marketing strategist at sensov/ event marketing, has spent the last 17 years helping event professionals and associations promote their conferences and congresses. Social media has shifted the balance of power between customers and brands. By Kristin Veach.

Social Media 178

Social Media Marketing Tech Speakers 178

Capterra Event Management

JULY 31, 2017

“Update 08/01/2017: This piece has been updated to include more ways to use Snapchat for event marketing. With smartphones you can order food in a matter of minutes and have it tracked and delivered to your house, you can check your email, record videos, and keep up to date with friends on social media.

Event Marketing 74

Event Marketing Marketing Social Media Advertising 74

Hubilo Blog

JULY 31, 2018

Also known as interactive marketing, it is a modern form of marketing tactic which directly connects the marketer to the consumers, personalizing the ad experience or interacting with them from a more personal angle. The “personal factor” is what sets it apart from the traditional form of event marketing.

Event Marketing 83

Event Marketing Marketing Social Media Events 83

Capterra Event Management

AUGUST 8, 2017

Event managers are confronted with the same reality when making decisions for their future events. Each year the event market changes, sometimes for good and other times not so good. Flight and hotel prices fluctuate, new event technologies spring onto the scene, and other technologies get updated or become obsolete.

2017 74

2017 Event Management Management 2011 74

Event Farm

JUNE 14, 2017

Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.

Social Media 124

Social Media Speakers B2C Event Marketing 124

Eventtia

DECEMBER 18, 2024

Promotion and Marketing Market your event to the right audience using social media, emails, and online ads. With Eventtias event marketing software , you can create custom, branded event pages to engage your audience, communicate with attendees through targeted email campaigns, and track your marketing performance.

Event Planning 62

Event Planning Social Media Financial Event Management 62

Planning Pod

FEBRUARY 6, 2017

You hear a lot of predictions and anecdotal evidence about the events industry, but we here at Planning Pod also like data … and lots of it. Average number of event-related social media mentions for large signature events. Percent of event professionals who measure ROI/ROO by PR and social media exposure.

2014 113

2014 Social Media 2016 Sponsorships 113

Marketo Events

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. Influencer channels (executive networks, social media influencers, etc.). Demand gen (email, web, social, paid, etc.).

Social Media 167

Social Media Marketing 2017 Speakers 167

Event Farm

OCTOBER 24, 2017

A post shared by MUSEUM OF ICE CREAM (@museumoficecream) on Oct 9, 2017 at 3:30pm PDT. Businesses and organizations will, of course, always run experiential and event marketing campaigns in order to reach larger goals that drive business results. So what, exactly, is the Museum of Ice Cream? People want to be online and offline.

Marketing 157

Marketing Social Media 2017 Venues 157

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 79

Event Marketing Marketing B2B Sustainability 79

Event Geek

JANUARY 18, 2018

Meanwhile the media circus surrounding the event was truly out of this world. By comparison, CES 2017 garnered nearly 1,000,000 social media mentions and 60,000 media mentions. That's enough mentions to approach the biggest sporting events in the world, such as Superbowl LI and Olympics 2016.

2018 68

2018 Event Marketing Marketing 2017 68

Hubilo Blog

MARCH 7, 2020

She is passionate about events and values the power of live events and cares about how event makers create and deliver. She has been voted one of the top 100 movers and shakers in the UK Event Industry 2016 and a top 10 Event Industry social media influencer. Liz launched Liz King Events.

Trade Shows 119

Trade Shows Social Media Consulting B2B 119

MeetingPool

MAY 19, 2017

Social media is still a dominant force in the consumer tech space, leading to more information being created on a daily basis than may have ever been seen before. But separating the content you want from the rest of the noise can be a challenge for dedicated events professionals.

2017 68

2017 Social Media Tech Events 68

Event Marketer

JULY 3, 2023

These tentpoles are also gathering places where our industry can come together to find out what’s new and what’s next, and it’s where we can bring to life Reddit’s amazing communities and showcase the immense value for marketers and brands alike.” Reddit is such a unique place—we want to stay true to what makes Reddit, Reddit.”

2023 246

2023 Fashion Advertising Sponsorships 246

Social Tables

OCTOBER 6, 2018

.” For these reasons, millennials value networking over almost any other aspect of events. For the Post-Masters (aka Instagram-savvy social media mavens), the team rounded up recommendations of local entertainment and provided picturesque backdrops that screamed photo-op. C2 pushes the envelope for event experiences.

Meetings 157

Meetings 2016 Trade Shows Social Media 157

Endless Events

JANUARY 19, 2018

This week, we have a few tips for making your trade show booth stand out and managing your social media better. We also have a special treat: learn the origin story of Endless Events straight from our Chief Event Einstein himself. The stage is the centerpiece of most events. Mission Control For Your Social Media.

Trade Shows 92

Trade Shows Social Media 2018 Tech 92

Hubilo Blog

SEPTEMBER 4, 2018

Each attendee can download their event app and have an individual profile on the mobile event app. From basic hand bands that can be scanned upon entrance to wearable gloves at the Winter Olympics 2018 that was used for payment, it’s a fascinating tool to tailor the event experience for attendees.

Event Technology 97

Event Technology Technology Social Media Event Apps 97

Social Tables

OCTOBER 6, 2018

.” For these reasons, millennials value networking over almost any other aspect of events. As a demographic, they also value experiences over material goods, want to share those experiences (usually via social media), have higher technological literacy, and are 62% more likely to travel then their generation X counterparts.

Meetings 158

Meetings 2016 Trade Shows Social Media 158

EventMB

MAY 22, 2022

A post shared by EverBlockSA (@everblocksa) on Nov 16, 2017 at 9:52pm PST. A post shared by “WOODEN STYLE” – Surabaya (@woodenstyle_interior) on Apr 29, 2017 at 7:00am PDT. A post shared by Pixel Wave (@pixelwavedesigns) on Sep 25, 2017 at 11:10pm PDT. Credit: EverBlockSA. Gain Exposure: Photo Op Walls.

Trade Shows 172

Trade Shows 2022 2017 2018 172

MPG Event Marketing

NOVEMBER 2, 2017

In Europe, GDPR and ePrivacy regulations poses significant challenges for B2B event marketing – where large databases of contacts gathered via research and list buying, not consent, are still relied upon by most event organisers to reach high numbers of prospects to attract delegates, exhibitors and sponsors to their events.

Event Marketing 60

Event Marketing Marketing B2B Sustainability 60

Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Implementing marketing tactics (email, social media, PR, etc.)

Event Marketing 60

Event Marketing Marketing Social Media Speakers 60

Bizzabo

MAY 14, 2018

Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? We have compiled a list of 25 innovative B2B Event Marketing Ideas to inspire your events strategy.

B2B 48

B2B Event Marketing Marketing Social Media 48

Bizzabo

AUGUST 22, 2018

We have a solution for you — this guide to awesome and free event planning resources. We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and event marketing needs. Read on to learn the in’s and out’s of event engagement.

Event Planning 88

Event Planning Social Media Sponsorships Event Marketing 88

MeetingsNet

JUNE 1, 2017

An EventBrite study explores ways event email marketers can grow their lists, time their messages, and sell more tickets. Yes, that humble in-box is responsible for 43 percent of all ticket sales, according to the 2017 Event Email Benchmarking Report from event technology platform company EventBrite.

Marketing 77

Marketing Social Media 2017 Sports 77

Capterra Event Management

JANUARY 17, 2017

We’ve seen virtual reality, wearable technology, the use of event management software , and live streaming on the rise. Looking forward to 2017, we’ve distilled which event technology trends event marketers should actually care about. Open up the spotlight on your events this year and encourage crowd streaming.

2017 40

2017 Event Technology Technology Social Media 40

Hubilo Blog

AUGUST 14, 2018

Event gamification. Though this event tech trend has been popular since the second half of 2017, it has started gaining widespread acceptance and become more efficient just this year. The emergence of gamified booths at event venues is not only helping audience engagement but is also useful for attendee networking.

Event Tech 181

Event Tech 2018 Tech Social Media 181

Endless Events

MAY 18, 2018

It also talks about the tools an event professionals can use to weave the data into a story to improve future events. The Stress behind Event Management. According to Forbes this 2017, being an event coordinator lands squarely in the 5th most stressful job in their ranking.

Social Media 105

Social Media Travel Marketing Events 105

Connect Your Meetings

OCTOBER 8, 2019

Event Influencer Marketing is the best-kept secret weapon, a low hanging fruit that fits neatly in your existing event marketing campaign. Learn the difference between macro and nano influencers and how to identify if they are the right fit for your event.

Marketing 57

Marketing Trade Shows Social Media Advertising 57

Capterra Event Management

JUNE 21, 2017

All of this information is unbelievably helpful for event marketers and ultimately, event managers. Luckily, facial recognition technology is making it easier to quantify human expressions into readings on event crowd interest and excitement (or lack thereof). Social media exposure through Facebook auto tagging.

Technology 76

Technology Social Media 2011 Event Management 76

Event Farm

OCTOBER 24, 2017

A post shared by MUSEUM OF ICE CREAM (@museumoficecream) on Oct 9, 2017 at 3:30pm PDT. Businesses and organizations will, of course, always run experiential and event marketing campaigns in order to reach larger goals that drive business results. So what, exactly, is the Museum of Ice Cream? People want to be online and offline.

Marketing 100

Marketing Social Media 2017 Venues 100

EventBank Insights

FEBRUARY 22, 2019

If you're just starting off events for the first time, it'll have to take some trust-building with your partners and speakers in order to get access to that sweet, sweet list of theirs, but it'll happen, trust us. caption]Your event is selling tickets. Post that same count down timer on your website and social media accounts.

Marketing 113

Marketing Social Media Speakers Negotiating 113

Event Farm

JANUARY 18, 2017

With the rise of experiential has come the event and marketing pros who want to. control every last detail of an event or activation. While it’s important that each campaign be well thought-out and executed, event marketers should also create activations that encourage consumers to interact with and create experiences.

Marketing 100

Marketing Speakers Social Media 2017 100

Event Industry News

MAY 16, 2018

Gleanin, an award-winning event technology provider, and event organiser RAI Amsterdam today announced a new partnership which approves the use of the Gleanin’s referral marketing platform, Gleanin Connect, across the entire b2b portfolio of RAI Amsterdam’s events and exhibitions.

B2B 63

B2B Social Media 2017 Technology 63

SmartMeetings

DECEMBER 29, 2016

Smart Meetings has identified some of the most important tips, tricks and trends from this year, in order to help meeting planners become better prepared for 2017. Dan Berger, CEO of Social Tables, shared 20 predictions based on technology, the economy and the evolution of live events. 15 Items Hotels Could Eliminate.

2016 70

2016 Meetings Social Media Hotels 70

Bizzabo

MARCH 7, 2019

Often budget-friendly, countless guerrilla marketing examples from a variety of sectors show us that any business can be creative and effective while often not breaking the bank. Some of the latest event marketing stats show that 75% of content marketers believe live events are the most effective part of any marketing strategy.

Marketing 80

Marketing 2018 2010 Social Media 80

Bizzabo

APRIL 4, 2019

Take a look at the 10 events listed below and learn valuable tips to supercharge the get-togethers your brand hosts. event marketing. Fortunately, event marketing stats show that hosting events is a great promotional strategy. The 10 events listed below are proof. 10 ROI-Mazing Events.

2017 58

2017 Social Media 2019 2018 58

e2m.live

FEBRUARY 4, 2019

The global event management software market was valued at $6.4 billion in 2017 and is estimated to be $11.06 In less than ten years, the event tech market will nearly double. AI-based apps can gather data from social media accounts of people who have registered for events. to event attendees.

Event Tech 72

Event Tech Tech 2019 Social Media 72