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Wendy’s NCAA Sponsorship Sizzles with Supersized Visuals and a Growth Mentality

Event Marketer

Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which signed on in 2017 and, since then, has been growing its experiential programming around the sponsorship every year.

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How to Secure Event Sponsorship

Attendease

Sponsorships are the lifeline that keeps the events industry sustainable. An important aspect of event management is finding the right sponsors who can provide the right financial assistance needed to pull off a big event, in exchange for brand exposure. Why Event Sponsorships Are Valuable. For example –.

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How Morgan Stanley Elevated its Golf Sponsorship with Augmented Reality and Full-service Hospitality

Event Marketer

Alice Milligan, CMO, Morgan Stanley Morgan Stanley has been hitting the green as a sponsor of The Players Championship in Ponte Vedra Beach, FL, since 2017. So we asked Alice Milligan, cmo at Morgan Stanley, for insights into the new sponsorship strategy and how it plays into broader business objectives.

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2019 Event Marketing Statistics, Trends and Data

Bizzabo

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

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How to Track Event Revenue

GEVME

All sources of income that you use to sponsor an event make up your event revenue. Here are the possible sources you can utilise in your strategy: Participation fee: According to Statista , in 2017, 49% of event revenue in the U.S. This part of the revenue should cover venue costs, marketing, and equipment.

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Five Steal-worthy Ideas for Cold Weather Outdoor Activations

Event Marketer

The 2017 program involved warm ski chalet-inspired trailers with viewing decks on top, live music, and plenty of giveaways from partners like local OZO coffee, Harmon Kardon, Nordica, Lib Tech, Thule, Klean Kanteen and Under Armour. The post Five Steal-worthy Ideas for Cold Weather Outdoor Activations appeared first on Event Marketer.

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From Fyre Festival II to Project Pabst’s Return: The Season’s Music Festival Headlines

Event Marketer

While many thought the 2017 edition marked the end, the beer company started to take Project Pabst’s revival into consideration to “get Portland to fall back in love with Pabst,” and the 2024 event came to fruition, with Billy Idol and T-Pain headlining the Saturday lineup.

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