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A little more than six years ago, Adam Parry, a self-proclaimed “tech guy,” noticed a void in his industry. While technology was completely transforming other industries in the UK, the events industry seemed mostly to be living in the dark ages. The response to the event, which they named EventTech Live , was surprising.
The 2017 program involved warm ski chalet-inspired trailers with viewing decks on top, live music, and plenty of giveaways from partners like local OZO coffee, Harmon Kardon, Nordica, Lib Tech, Thule, Klean Kanteen and Under Armour. WinterFest has returned this season—look out for our coverage.).
The eventmarketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences. Why Event Sponsorships Are Valuable. 57% of the event professionals who took part in the survey stated that the budget needs to increase in order to improve the event experience.
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Three Event Trends to Boom This 2018.
Founded: 8 th January 2017 Web address: www.blendr.io. is a flexible integration platform that connects 200 events, sales and marketing cloud applications. It also solves data integration issues for both event organisers and event technology SaaS providers. Brand Events. EventTech.
Skincare brand La Prairie has activated at every edition of Art Basel since 2017, each time collaborating with an artist to create original work. LG Electronics’ premium tech brand, LG Signature, served as a lead sponsor of The Gateway, an exclusive NFT exhibition at Art Basel presented by nft now and Christie’s. LA PRAIRIE.
Two forces driving innovation are (1) the demand for something new and interesting, and (2) the shift from tech designed for the event organizer to tech designed for the audience experience. Collision’s focus is a fresh take within the tech-event space, and the world’s leading brands have taken notice.
EventTech Live (ETL) 2017 will see the return of the Launchpad; a dedicated area for start-ups and providers of new event technology products. The Launchpad will give attendees the first look at the very latest technology to break into the eventsmarket.
Taco Bell rewrites the playbook on experiential earned media with a big-tech-style launch event Live Más LIVE garnered more than 7 billon media impressions and 632 pieces of media coverage of onstage announcements, including the new Cheez-It Crunchwrap Supreme. And when we think about our answer, it’s always: Yes, absolutely.
These tentpoles are also gathering places where our industry can come together to find out what’s new and what’s next, and it’s where we can bring to life Reddit’s amazing communities and showcase the immense value for marketers and brands alike.” But we also needed to communicate that Reddit is at the forefront of what’s happening in tech.
Rachel Stephan, senior eventmarketing strategist at sensov/ eventmarketing, has spent the last 17 years helping event professionals and associations promote their conferences and congresses. How influencer marketingtech works. By Kristin Veach. It kept building from there.
With the technology industry at its peak, 2018 has also seen a lot of updates in eventtech trends that have gained widespread acceptance and are expected to last and grow further in the coming years. Here are some of these trends that are literally ruling eventtech world this year. Event gamification.
Meanwhile the media circus surrounding the event was truly out of this world. By comparison, CES 2017 garnered nearly 1,000,000 social media mentions and 60,000 media mentions. That's enough mentions to approach the biggest sporting events in the world, such as Superbowl LI and Olympics 2016. Enterprise Category That’s a wrap!
Get inspired by these 10 corporate eventmarketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 EventMarketing Benchmarks and Trends , that’s exactly the case. Virtual Reality will be news-worthy EventMarketing.
As 2016 comes to a close, we at Event Farm are excited about the coming year and the opportunity to continue helping you—the event and marketing pros—drive business results through offline, in-person experiences. 10 Real Examples of Amazing Event Invitation Language. 35 Statistics That Every EventMarketer Should Know.
EventTech Live (ETL) will feature a Marketing Zone for the first time when the two-day show returns to Old Truman Brewery in November 2019. Adam Parry, co-founder of EventTech Live, comments: “We wanted to create a focused stage and an area where marketingtech buyers and suppliers could connect.
All sources of income that you use to sponsor an event make up your event revenue. Here are the possible sources you can utilise in your strategy: Participation fee: According to Statista , in 2017, 49% of event revenue in the U.S. Government grants: This source usually works for events with extensive regional importance.
Later, Mayor Ed Lee took up the cause of expanding and modernizing so the city could continue to compete for large conferences and serve the needs of a growing tech community. He passed away in 2017 before the final touches were added.
EventTech Live is Europe’s only show dedicated to event technology. Boasting a packed educational programme across five sector-specific stages, here you can catch up with content that you may have missed from last year’s event. From the Brand and Buzz Stage at EventTech Live, 9th November 2017.
With live tech demos, educational content, and Q&A sessions this FREE event is not to be missed! To see the full event program and itinerary, visit the EventTech Live website. (As As the official check-in sponsors of the Event Technology Awards , we’ll see many of you after the show, too!)
Venue Selection and Vendor Management Pick an event venue that fits your events size, style, and location needs. Next, choose reliable vendorscaterers, decorators, and tech teamsand clearly define what you expect from them. Event Planning Tools and Technology Use technology to simplify your planning.
The global event management software market was valued at $6.4 billion in 2017 and is estimated to be $11.06 In less than ten years, the eventtechmarket will nearly double. It’s clear that AR and AI are both already mainstream, even though the event industry is still playing catch-up.
The Meetings and Event industry pumps more than $1 trillion into the global economy via business events, and it brought more than 1.4 billion participants from 180 different countries together in 2017 alone. Humanizing EventTech is Key to the Industry’s Future. Choosing an EventTech Vendor?
EventTech Live is Europe’s only show dedicated to event technology. Boasting a packed educational programme across five sector-specific stages, here you can catch up with content that you may have missed from last year’s event. From the Conference and Creativity Stage at EventTech Live, 9th November 2017.
Keeping up with eventmarketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that eventmarketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.
This International Women’s Day, we would like to raise a toast to the empowerment and diversity in our events industry. They may be eventtech enthusiasts, event planners , event speakers , but all of them are influencers for event enthusiasts and followers.
Social media is still a dominant force in the consumer tech space, leading to more information being created on a daily basis than may have ever been seen before. But separating the content you want from the rest of the noise can be a challenge for dedicated events professionals. Luckily, content curation tools have come […].
Discover how you can take your events strategy to new heights with these 25 innovative B2B eventmarketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? We have compiled a list of 25 innovative B2B EventMarketing Ideas to inspire your events strategy.
We all want our audiences to feel special when they come to our events. That’s why are always innovating and trying new stage design ideas, new tools, and new tech. The stage is the centerpiece of most events. Are you willing to go ultra high-tech? 2018 in Events: Predictions from Experts.
A post shared by EverBlockSA (@everblocksa) on Nov 16, 2017 at 9:52pm PST. A post shared by “WOODEN STYLE” – Surabaya (@woodenstyle_interior) on Apr 29, 2017 at 7:00am PDT. A post shared by Pixel Wave (@pixelwavedesigns) on Sep 25, 2017 at 11:10pm PDT. Credit: EverBlockSA. Gain Exposure: Photo Op Walls.
Thus it’s their own event app. Beacons are an eventtech tool that is gaining rapid popularity. Organizers can use beacons to tailor the event experience for the attendees. Planners can also come up with personalizing the event experience through custom, wearable beacons. Wearable tech is all the rage these days.
As Janet Sperstad’s white-paper Purposeful Meetings: How to Plan With Deeper Meaning, Innovation, & Insight shows, the concept of “purposeful meetings” became the theme of IMEX America 2017. C2 pushes the envelope for event experiences. Their secret is relying on the best tech in the meeting industry.
London-based marketing specialist evvnt today announced its strategic partnership with London Tech Week, managed by Informa. evvnt are opening up their eventmarketing toolkit to all 300+ hosts of LTW holding events across London between 12 – 16th June 2017.
One of the most prolific adopters of Guidebook’s mobile app platform for talent development is CA Tech, a global software leader with more than 10,000 employees. One of the places these organizations use Guidebook is for corporate events, meetings, conferences, tradeshows and more. Awards for Support. Guidebook takes support seriously.
Looking forward to 2017, we’ve distilled which event technology trends eventmarketers should actually care about. Last year, I identified uses for VR/AR, such as using virtual venues and event planning and mapping. Any other event technology trends we should look out for in 2017?
Agency: EventMarketing Solutions (EMS) Formed: 2000 Annual Events: 100+ Staff: 11-50 Offices: 2 www.eventms.com. In 2017 and 2018, EMS partnered with technology giant, Bosch, and created the Smart Living Tour – a mobile roadshow showcasing their latest smart home products. Brand Events. EventTech.
Event Influencer Marketing is the best-kept secret weapon, a low hanging fruit that fits neatly in your existing eventmarketing campaign. Learn the difference between macro and nano influencers and how to identify if they are the right fit for your event.
From registrations to networking, it was time for events to go online. Thus, came the age of event management software. Multiple tech companies pioneered this eventtech revolution with Saas products and event planning software ranging from event registration software , eventmarketing solutions to event networking platforms , etc.
We have a solution for you — this guide to awesome and free event planning resources. We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and eventmarketing needs. For more information, check out our event resources home.
EventTech Live is taking place at The Old Truman Brewery, 6-7 of November and TEMBO are onsite to share their expertise with the event community. As Europe’s only show of its kind, this year’s event will host a range of industry specialists and is the perfect place to get new ideas and solutions for your next event.
Event data can be a goldmine of useful information, but only if you handle it correctly. For example, you can focus too much on the tech side without considering its impact on the whole event experience. It also talks about the tools an event professionals can use to weave the data into a story to improve future events.
Blown away… Rachel is a real deal, ass-kickin, eventmarketer, of the first order… and she and her company have super-powers when it comes to a specific type of marketing know as “Influencer Marketing” which once you get past the fancy name is just a niche of marketing that focuses on targeting your industry leaders, a.k.a.
Blown away… Rachel is a real deal, ass-kickin, eventmarketer, of the first order… and she and her company have super-powers when it comes to a specific type of marketing know as “Influencer Marketing” which once you get past the fancy name is just a niche of marketing that focuses on targeting your industry leaders, a.k.a.
A post shared by Pixel Wave (@pixelwavedesigns) on Sep 25, 2017 at 11:10pm PDT. AI #HeyGoogle #cesIEEE #CES2018 #IEEE #CES #tech #technology #engineer #engineering [link] pic.twitter.com/vjNRnOgYi7 — IEEE (@IEEEorg). Why not use this same principle in your B2B eventmarketing strategy? September 20, 2017.
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