Event Farm

JULY 5, 2017

This is a guest post by Amelia Ibarra , Demand Generation and Customer Marketing Manager at BrightFunnel. Earlier this year, MarketingProfs and the Content Marketing Institute published their 2017 B2B Content Marketing report that said 68% of B2B Marketers will use event marketing as a tactic this year.

Marketing 170

Marketing B2B Trade Shows Event Marketing 170

Attendease

FEBRUARY 4, 2020

Sponsorships are the lifeline that keeps the events industry sustainable. An important aspect of event management is finding the right sponsors who can provide the right financial assistance needed to pull off a big event, in exchange for brand exposure. Why Event Sponsorships Are Valuable. What's an event planner to do?

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Sponsorships B2C Financial Event Ideas 312

Eventbrite UK

DECEMBER 5, 2017

At the start of 2017, we spoke about our marketing trends predictions for the year - but did we get them right? The post Reflecting on the Marketing Trend Predictions for 2017 appeared first on Eventbrite UK Blog. We review five to find out.

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2017 Marketing Event Marketing Management 92

Event Farm

OCTOBER 17, 2016

Thanks to the rapid development of new technology, the event and experiential marketing field is constantly in flux. finding the event marketing software that best suits your needs to incorporating virtual reality into your events, there are always new tools and technology that help take experiential marketing to the next level.

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2017 Marketing Event Marketing Technology 100

Eventory

APRIL 5, 2018

Reading Time: 6 minutes It all started with passing samples of products on the streets… Experimental, engaging marketing has gone from the edge to the great player in marketing. With events being a spectator turns into experiencing so the participant’s attention is sensitized. The most engaging event marketing campaigns.

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Event Marketing Marketing 2017 2018 113

Eventbrite UK

SEPTEMBER 21, 2017

The post A Fresh Look at Millennials in 2017 – a New Eventbrite Report appeared first on Eventbrite UK Blog. In this new survey of Millennials, we challenge the idea of the millennial as a phone addict who prefers the digital to the real world. Were we right?

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2017 Marketing Events 144

BizBash

DECEMBER 29, 2017

Every month, different industry experts have delivered presentations on key topics of interest to event planners. The post The Top 5 Webinars for the Event Industry in 2017 by EventMB Team appeared first on [link]. These free webinars offer the chance to explore topics in greater depth, offering top takeaways and tips.

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2017 Events Sponsorships Event Marketing 119

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

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Event Marketing 2019 Marketing 2014 98

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Three Event Trends to Boom This 2018.

2018 109

2018 Event Marketing Marketing Social Media 109

Velvet Chainsaw

FEBRUARY 27, 2023

Credit: iStock Event organizers are feeling the pinch as industry suppliers, venues and transportation companies rebound from the pandemic. Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients.

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2023 Food and Beverage 2022 Transportation 221

Event Farm

NOVEMBER 14, 2017

Once we settled on the idea for our event series, Women Crushing it Wednesday , we couldn’t wait to start advertising. As with all of our other marketing initiatives, great event content would be essential. As with all of our other marketing initiatives, great event content would be essential.

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Marketing Advertising 2016 2017 170

EventMB

MAY 19, 2017

Email marketing is essential in any event planner’s toolkit but what makes a good email? According to the Radicati Group, 2017 will see 269 billion emails sent daily with the average office employee receiving over 121 emails […]. Conversion. Your email must be a workhorse grabbing attention and enticing action.

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2017 Marketing Events Event Marketing 160

PCMA Convene

MARCH 1, 2019

There were no strong signals from event professionals who responded to this year’s survey that they anticipated an economic downturn, and only a few mentioned concerns about the economy going south. continued to lose market share, with overseas travel to the U.S. destinations vs. nearly 8 percent in 2017. 30 — is that the U.S.

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Marketing 2007 Meetings 2017 102

Velvet Chainsaw

APRIL 12, 2017

This will deliver improved marketing value, increase relevance, and chunk the process for both staff and volunteers. For most conferences, the call for sessions or speakers should not open earlier than seven months before the event. Don’t allow submissions proposed by a corporate marketing department or public relations firm.

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Speakers 2013 Consulting Education 279

Velvet Chainsaw

FEBRUARY 20, 2017

No one has ever changed their opinion of a brand through this ineffective marketing tactic. Invitation-Only Events. Expedite and chunk these elements throughout the program. Publish videos of the recipients that can be shared beyond the live audience. Bag Inserts. Branded Key Cards. See bag inserts. Everyone Wins” Posters.

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Meetings Trade Shows 2017 Financial 307

Event Farm

OCTOBER 24, 2017

A post shared by MUSEUM OF ICE CREAM (@museumoficecream) on Oct 9, 2017 at 3:30pm PDT. Businesses and organizations will, of course, always run experiential and event marketing campaigns in order to reach larger goals that drive business results. So what, exactly, is the Museum of Ice Cream? And it goes on and on.

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Marketing Social Media 2017 Venues 150

Eventinterface

JANUARY 5, 2017

It is now easier than ever to brand beverages at events. From custom coasters to straws and logos embedded in ice cubes, beverages can now play an even more important role in experiential marketing at events. We see this trend further developing in 2017. Event Technology. Food and Beverage Trends.

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Meeting Planning 2017 Food and Beverage Meetings 100

Event Industry News

NOVEMBER 22, 2019

Bournemouth’s Christmas Market, owned by Seventa Events, returns for its third year alongside the custom built two-storey ‘Alpine Lodge Bar’, provided and installed by sister company, Innovative Hire. Brand Events. Event Tech. Sporting Events. Ltd and Innovative Hire. Areas of interest. Concerts & Tours.

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Marketing Contracts 2017 Sports 119

Bizzabo

DECEMBER 12, 2018

Learn what 1000+ marketers have to say about the events industry in this landmark report. Featuring insights on event marketing budgets, tactics, team sizes, technology and more. Last year we emailed over 400 mid- to senior-level marketers asking for their thoughts on the events industry.

2019 86

2019 Event Marketing Marketing 2017 86

Gallus Events

JANUARY 21, 2020

Something exceptional is happening in Edinburgh and the whole events industry is on trial. Edinburgh’s Christmas and Hogmanay events have put the industry under the spot light, and the light has reached some very dark places. Pretty standard events have generated anything but a standard response. It is a story about Edinburgh.

Sustainability 360

Sustainability 2019 Tourism Marketing 360

SpotMe Blog

JUNE 2, 2021

Hybrid events are the way to go, but they still bring a unique challenge to planners: How do we ensure both in-person and virtual guests get the same, amazing event experience they signed up for? That’s where experiential marketing comes in. Still getting a handle on experiential marketing?

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Marketing Social Media 2021 2020 130

GEVME

SEPTEMBER 5, 2018

For many event organisers, the big question is, how do I know if my event was successful? From ticket sales to website performance, an event has many dimensions that demonstrate where the value lies. The effective measurement of this value is the first step to making your event cost effective and your clients happy.

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Sponsorships Events Government 2017 206

Eventinterface

OCTOBER 26, 2017

The winner will be announced at ibtm world 2017, hosted in Barcelona, Spain, November 28 to 30. This year the award has three categories: Logistics and Production, Management and Marketing and Audience Engagement. Eventinterface makes your events and meetings better. This year’s finalists are: Bizly, Inc.,

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2017 Tech Social Media Attendee Management 100

Eventinterface

OCTOBER 26, 2017

The winner will be announced at ibtm world 2017, hosted in Barcelona, Spain, November 28 to 30. This year the award has three categories: Logistics and Production, Management and Marketing and Audience Engagement. Eventinterface makes your events and meetings better. This year’s finalists are: Bizly, Inc.,

2017 100

2017 Tech Social Media Attendee Management 100

Eventinterface

OCTOBER 26, 2017

The winner will be announced at ibtm world 2017, hosted in Barcelona, Spain, November 28 to 30. This year the award has three categories: Logistics and Production, Management and Marketing and Audience Engagement. This year’s finalists are: Bizly, Inc., which offers a wide range of applications for audience interactivity.

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2017 Tech Social Media Attendee Management 100

Conferences that Work

AUGUST 24, 2020

Intentional Event Design ( ebook or paperback ). Amidst the myriad books on creating and running events, Intentional Event Design , by Tahira Endean and published in 2017, stands out. And I’m not saying that because she’s kind enough to mention two of my books and an event I designed and facilitated.).

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Meeting Design Meetings 2009 2013 319

Gallus Events

JUNE 8, 2017

In June 2017 we managed to successfully crowdfund a business to business event. In this post I want to cover, the reasons we recommended this approach to our client and why crowdfunding an event may not be for everyone. I also want to look at in detail, exactly how to crowdfund an event. So we had to test the market.

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Social Media Sponsorships Events 2017 191

GEVME

APRIL 11, 2018

We’ve decided to explore how event businesses should perform effective due diligence today to avoid painful punishments in May. How will the events industry change after GDPR enforcement? Europe’s new data protection law imposes new obligations on event planners and event marketers. What is GDPR?

2018 209

2018 2017 Financial Events 209

EventBank Insights

FEBRUARY 22, 2019

[link] Promoting your event takes a special mix of the physical and the digital world these days. You can't just put up some ads or posters and expect the world to rush to your doors on event day, there's a certain amount of targeting and care necessary to get the right audience to your event. Don't have an email marketing tool?

Marketing 113

Marketing Social Media Speakers Negotiating 113

Gallus Events

SEPTEMBER 25, 2019

The Event Manager role continues to be one of the most stressful and one of the most dynamic roles in the world. So what skills should event managers across the globe be focusing on as we get set to move into a new decade? The skills needed to be an event manager in 2020 and beyond! A new horizon for event managers.

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2020 Event Management Management 2013 210

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

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Event Marketing 2019 Marketing Social Media 97

Marketo Events

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. In this blog, I’ve put together 3 strategies for how to get the most out of your events as you plan your marketing strategy in 2018.

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Social Media Marketing Speakers 2017 167

GEVME

JULY 2, 2018

With the meetings industry getting more sophisticated, the costs of event production are quickly increasing. This means smart budgeting is crucial for you to master if you expect your upcoming event to rack up a lot of expenses. What is an event sponsorship package? So how do you make it smart? Most likely yes.

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Sponsorships Tech Hospitality Conference 200

EventTechBrief

OCTOBER 25, 2018

While technology was completely transforming other industries in the UK, the events industry seemed mostly to be living in the dark ages. Recognizing that event technology could be a new area of exploration for Event Industry News, Parry’s online magazine, he began writing articles on the subject.

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Event Tech Tech Event Technology Technology 219

Eventinterface

MARCH 31, 2018

On this episode of Event TALK, I am speaking with Dave Knox, he is the author of Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips , which was named the Grand Prix winner of the 2017 Atticus Award. When is a business or event ready for innovation? What are the tell-tale signs?

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Event Planning 2017 Meeting Planning Marketing 133

Event Farm

JANUARY 11, 2017

There are a lot of blog posts and other resources with tips, suggestions and information for how to create the best in-event experiences to engage with and influence attendees. Creating a great in-event experience is, of course, important—but what about the process of promoting your event and getting those attendees there in the first place?

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Marketing Event Marketing Speakers Negotiating 100

EventMB

SEPTEMBER 27, 2016

We are very glad to announce the release of our latest report, The Future of Event Marketing. Event marketing is the hot topic of 2017. The post The Future of Event Marketing [New Report] by Julius Solaris appeared first on [link]. Grab your free copy now. So what does […].

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Event Marketing Marketing Social Media Sponsorships 70