Remove 2017 Remove Food and Beverage Remove Marketing
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More Marketing Isn’t the Answer

Velvet Chainsaw

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.

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Food and Beverage Trends for 2018

SmartMeetings

Looking to the year ahead , we are all eagerly anticipating the new food and beverage trends that will emerge. A post shared by Culinary Crafts (@culinarycrafts) on Sep 8, 2017 at 2:09pm PDT. There’s been an emphasis on the desire for experiential outings, whether in travel, food or shopping. Food Walls.

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Smart Moves in Reno, Paradise Coast and More

Smart Meetings

He brings 52 years of experience, beginning in the hospitality industry as a dishwasher and moving through the roles of executive chef, food and beverage manager and finally general manager, and has worked with the Marriott brand for 16 years at various locations. He will oversee all operations and business strategy at the resort.

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Grand Ex 2024: Taco Bell and a Cast of Partners Score the Campaign of the Year with ‘Live Más LIVE’

Event Marketer

For years, Taco Bell’s answer to these activities has taken shape through clever and generous fan campaigns—2017’s FOMO-inducing “Secret Test Kitchen” dinners come to mind, as does 2019’s Taco Bell Hotel that oozed with superfan hospitality. Afterward, TikTok blew up with green screen-effect clips and commentary.

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Five Top Meeting Planning Trends for 2017

Eventinterface

Food and Beverage Trends. It is now easier than ever to brand beverages at events. From custom coasters to straws and logos embedded in ice cubes, beverages can now play an even more important role in experiential marketing at events. We see this trend further developing in 2017. Event Technology.

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Skyrocketing Costs Squeeze Event Budgets

Velvet Chainsaw

Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. Hotels are raising rates for both leisure and group business as they are currently experiencing strong demand in many markets.

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Smart Moves in Vail, Niagara Falls and More

Smart Meetings

Valley Forge Casino Resort , a gaming and entertainment resort in King of Prussia, Pennsylvania, welcomed Bailey as vice president of marketing. Bringing 18 years of entertainment and hospitality experience, Bailey enters the new role after serving as vice president of marketing at Rivers Casino Philadelphia. Ben Fairchild. Charles-St.