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Data Marketing for Events: Creating a Holistic Strategy

Attendease

In order to measure if your event planning efforts are driving the desired results, including high engagement levels, meeting registration goals, and building relationships, you may have considered incorporating data into your marketing strategy. Instead, effective data marketing takes place before, during, and after a given event.

Marketing 369
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More Marketing Isn’t the Answer

Velvet Chainsaw

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.

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Top 100 Innovation Articles of 2017

BizBash

Building upon the success of Braden Kelley's Blogging Innovation, we launched Innovation Excellence on August 1, 2011 and so 2017 was our sixth full year of operations. Click the link if you missed.

2017 0
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The Best Event Marketing at Dreamforce 2017

Event Geek

Living up to its reputation as the “Super Bowl of B2B Event Marketing,” Dreamforce 2017 brought back a huge crowd of 170,000 attendees, including scores of Salesforce customers and partners, to the Moscone Center in San Francisco for a week of learning, networking and entertainment. Fed up of cold calling? Let us help you warm them up!

2017 113
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The Market Shifts That Led to Commission Cuts

Velvet Chainsaw

Only time will tell what impact these reductions will have on these chains’ market share. In my opinion, the two underlying market shifts that led to making this move are: Growing cost of sales beyond commissions; and. The post The Market Shifts That Led to Commission Cuts appeared first on Velvet Chainsaw.

Marketing 231
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15 Tips for Building Your Personal Brand in 2017

EventMB

The post 15 Tips for Building Your Personal Brand in 2017 by EventMB Team appeared first on [link]. Whether you are the head of a large corporation or a small start-up, or even just finding your way in the events industry, your personal brand is […].

2017 190
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5 Digital Marketing Trends Coming in 2017 (And How to Prepare Now)

Eventbrite UK

Matt Banner, the Founder of OnBlastBlog.com, shares his insights into the big digital marketing trends happening in 2017, and how you can adapt to them. The post 5 Digital Marketing Trends Coming in 2017 (And How to Prepare Now) appeared first on Eventbrite UK Blog.

2017 115