article thumbnail

Westminster Venue Collection announces returning Chair, new Vice Chair and additional board members at AGM

Prestige Events Magazine

Wutte has been integral to the Collection’s board since 2017, helping to drive its vision and portfolio growth, in the roles of Chair, Vice Chair and supporting board member. Barbara Wutte – The Royal Society, resumes the Chair of the Board of Directors position, taking over the mantle from Paul Martins, who remains a board member.

Venues 264
article thumbnail

Data Marketing for Events: Creating a Holistic Strategy

Attendease

In order to measure if your event planning efforts are driving the desired results, including high engagement levels, meeting registration goals, and building relationships, you may have considered incorporating data into your marketing strategy. Instead, effective data marketing takes place before, during, and after a given event.

Marketing 369
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

More Marketing Isn’t the Answer

Velvet Chainsaw

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.

article thumbnail

Top 100 Innovation Articles of 2017

BizBash

Building upon the success of Braden Kelley's Blogging Innovation, we launched Innovation Excellence on August 1, 2011 and so 2017 was our sixth full year of operations. Click the link if you missed.

2017 0
article thumbnail

Julie Coker to Head NYC Tourism + Conventions

Smart Meetings

9, 2024, she will step into the top executive position at the official destination marketing organization (DMO) and convention and visitors bureau (CVB) for the five boroughs of New York City. SDTA’s sales and marketing programs delivered a $30 to $1 return on investment—the highest in the organization’s history. Beginning on Dec.

Tourism 236
article thumbnail

Citi Resurrects its Sound Vault Platform with an Intimate Jack Harlow Show in Brooklyn

Event Marketer

Launched during Grammy Week in 2017, Citi Sound Vault is a concert series that gives cardmembers exclusive access to performances by major acts (think: Eminem, Madonna, Metallica) in intimate venues that some artists haven’t played since the early days of their careers.

article thumbnail

Anniversary Stories: LP Steele of POPLIFE Looks Back, and to the Future

Event Marketer

Fast forward to 2017, and POPLIFE made a strategic move adding LP Steele, as it took on Diesel as a client for an influencer program, and Heineken followed. From a transient tourist destination to a global focus market for so many brands and industries. And then Beam Suntory, Proximo Spirits, and a variety of emerging brands.

2008 147