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Wendy’s NCAA Sponsorship Sizzles with Supersized Visuals and a Growth Mentality

Event Marketer

Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which signed on in 2017 and, since then, has been growing its experiential programming around the sponsorship every year. Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).

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Top 100 Innovation Articles of 2017

BizBash

Building upon the success of Braden Kelley's Blogging Innovation, we launched Innovation Excellence on August 1, 2011 and so 2017 was our sixth full year of operations. Click the link if you missed.

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Smart Moves in Reno, Paradise Coast and More

Smart Meetings

He served as vice president of sales for RSCVA since 2017 and is a third-generation Nevadan. Peter Falke Peter Falke, Waldorf Astoria Los Cabos Pedregal Falke takes on the role of director of sales and marketing for Waldorf Astoria Los Cabos Pedregal. Cory Rosenberg Cory Rosenberg, PRA Rosenberg joins PRA as regional vice president.

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Social Media #Trends for 2017

SmartMeetings

Social media has long been trumpeted as a valuable tool for meeting and event planners who want to boost their marketing strategy. Mastering social media is key to connecting with millennials , who respond well to non-traditional marketing models. A viral video or post can be forgotten in just a few hours.

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DMA West: Going Viral, What’s Trending and Crisis Communication

Smart Meetings

After a year marked by fire, flood and tragedy , the overall tone of Destination Marketing Association of the West ’s Education Summit 2018 was light, inspiring—even funny. A post shared by Oinkari Basque Dancers (@oinkariboise) on Jul 29, 2017 at 3:19pm PDT. 60 percent of travelers post on social media daily. Tod Maffin.

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Best Social Media Groups For #EventProfs – #EventIcons Episode 103

Endless Events

Social media can be a challenge. However, social media can be a great place to find community via social media groups. They will discuss why you need to be in social media groups. The 2017 BizBash Best. Events & Promotional Marketing Professionals. EventDigest. Video Scribe.

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What Can The Museum of Ice Cream Teach Marketers About Experiential?

Event Farm

A post shared by MUSEUM OF ICE CREAM (@museumoficecream) on Oct 9, 2017 at 3:30pm PDT. Businesses and organizations will, of course, always run experiential and event marketing campaigns in order to reach larger goals that drive business results. So what, exactly, is the Museum of Ice Cream? I love Disneyland. but it's not for today.".

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