SpotMe Blog

JUNE 2, 2021

That’s where experiential marketing comes in. With experiential marketing events, you’re focused on creating interactive messages that live in every part of your event — which will naturally boost attendance and ROI. Still getting a handle on experiential marketing? What Is Experiential Marketing and Why Is It Important in 2021?

Marketing 130

Marketing Social Media 2021 2020 130

Event Industry News

SEPTEMBER 17, 2018

Two of the leading names in the meetings and incentive travel media worldwide have formed a partnership. It has experienced consultants based in the UK, USA, Germany, the Middle East and the Far East providing regional meetings industry media contacts and market knowledge. He created Social Media Chefs Ltd.

Social Media 65

Social Media 2001 Consulting 2017 65

Eventinterface

OCTOBER 26, 2017

The winner will be announced at ibtm world 2017, hosted in Barcelona, Spain, November 28 to 30. This year the award has three categories: Logistics and Production, Management and Marketing and Audience Engagement. This year’s finalists are: Bizly, Inc., which offers a wide range of applications for audience interactivity.

2017 100

2017 Tech Social Media Attendee Management 100

Eventinterface

OCTOBER 26, 2017

The winner will be announced at ibtm world 2017, hosted in Barcelona, Spain, November 28 to 30. This year the award has three categories: Logistics and Production, Management and Marketing and Audience Engagement. This year’s finalists are: Bizly, Inc., which offers a wide range of applications for audience interactivity.

2017 100

2017 Tech Social Media Attendee Management 100

Connect Your Meetings

JANUARY 3, 2017

From garlic and BYOD to personalization and teambuilding, industry professionals share their 2017 predictions for meetings, conferences and events. It will still be a seller’s market. Also, social media is going to continue to grow in many different ways and is becoming the No. Joe Club & Resorts.

2017 81

2017 Social Media Advertising Education 81

Conferences that Work

JULY 17, 2017

Something is happening to Twitter, but you don’t know what it is. Do you, Mr. Jones? I started tweeting8 years ago.

2017 128

2017 2016 Conference Social Media 128

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet. Click To Tweet.

2018 109

2018 Event Marketing Marketing Social Media 109

PCMA Convene

MARCH 1, 2019

In fact, most saw continued stability and growth for their events — and many also blamed the strong economy — which in turn creates a seller’s market — for making their job more challenging. continued to lose market share, with overseas travel to the U.S. destinations vs. nearly 8 percent in 2017. percent in the 2017 survey.

Marketing 102

Marketing 2007 Meetings 2017 102

Eventinterface

OCTOBER 26, 2017

The winner will be announced at ibtm world 2017, hosted in Barcelona, Spain, November 28 to 30. This year the award has three categories: Logistics and Production, Management and Marketing and Audience Engagement. This year’s finalists are: Bizly, Inc., which offers a wide range of applications for audience interactivity.

2017 100

2017 Tech Social Media Attendee Management 100

EventTechBrief

MAY 22, 2018

Rachel Stephan, senior event marketing strategist at sensov/ event marketing, has spent the last 17 years helping event professionals and associations promote their conferences and congresses. Social media has shifted the balance of power between customers and brands. How influencer marketing tech works.

Social Media 178

Social Media Marketing Tech Speakers 178

Marketo Events

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? In this blog, I’ve put together 3 strategies for how to get the most out of your events as you plan your marketing strategy in 2018. And for that reason, we did our own experiment during our last Marketing Nation Summit conference in April.

Social Media 167

Social Media Marketing Speakers 2017 167

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

EventBank Insights

FEBRUARY 22, 2019

Event Email Marketing is the best way as we see it.You've got your own contacts likely, and you know them best. Event Email Marketing is not much different from regular email marketing, except there is a timeline involved with a Call-To-Action that needs to give snappy, instant results like providing tickets and so on.

Marketing 113

Marketing Social Media Speakers Negotiating 113

Gallus Events

SEPTEMBER 25, 2019

Over the last few years we have posted blogs on the “Skills Needed To Be An Event Manager” Here’s our 2017 list. We will still need to understand, if not actually oversee, how an event is marketed and sold. It will be able to write and schedule 100s of social media posts about your event.

2020 210

2020 Event Management Management 2013 210

Gallus Events

JUNE 8, 2017

In June 2017 we managed to successfully crowdfund a business to business event. The event will take place on the 20th October 2017 as a virtual summit, broadcast to, we hope, hundreds of PAs across the globe. Crowdfunding is effectively exceptionally robust market research. So we had to test the market. Some background.

Social Media 191

Social Media Sponsorships Events 2017 191

EventMB

SEPTEMBER 27, 2016

We are very glad to announce the release of our latest report, The Future of Event Marketing. Event marketing is the hot topic of 2017. With sponsorship money quickly disappearing, a tense macro-economic environment and audiences maturing on social media, we face an incredible amount of uncertainty.

Event Marketing 70

Event Marketing Marketing Social Media Sponsorships 70

MeetingsNet

JUNE 1, 2017

An EventBrite study explores ways event email marketers can grow their lists, time their messages, and sell more tickets. Yes, that humble in-box is responsible for 43 percent of all ticket sales, according to the 2017 Event Email Benchmarking Report from event technology platform company EventBrite. and 51 percent of U.K.

Marketing 87

Marketing Social Media 2017 Sports 87

SmartMeetings

FEBRUARY 13, 2017

As 2017 gets underway, what are the top trends to watch out for if you’re in the meeting planning industry? SmithBucklin—a leading association management and services company—released Circuit , its 2017 trend report that examines what issues professional organizations face in the coming year. From smartphones to virtual reality.

Trade Shows 80

Trade Shows 2017 Travel Hotels 80

SmartMeetings

FEBRUARY 22, 2017

Job title: Director of sales and marketing. I love the hugs and high-fives we get at our tech bars and social media lounges, and the “shut the front door” moments during the sessions I do at conferences. First job: Internal marketing manager at a five-start resort in the Red Sea, Egypt. Job title: Director of marketing.

2017 85

2017 Contracts Negotiating Tech 85

SmartMeetings

AUGUST 3, 2017

2017 Update. In return, satisfied millennials will actively promote their businesses on social media channels. 2017 Update. And you probably didn’t need us to tell you, but it seems they are posting pictures of their visits on social media. According to Internet Marketing Inc., 2017 Update.

Hospitality 55

Hospitality 2017 Social Media Hotels 55

Event Industry News

MARCH 9, 2020

Vividink PR & Social Media has announced that it has agreed a three-year deal with East of England Arena & Events Centre to provide a complete PR and social media service. In addition, its sister company, Vividfish, will be providing inbound marketing and lead generation services.

Contracts 112

Contracts B2C Social Media B2B 112

Social Tables

JANUARY 4, 2018

You should also play with seating to boost engagement — theater-style seating is “so 2017.”. In fact, demand for such venues already rose 4% in 2017. In, 2017 most major mobile apps incorporated some form of AI. If you plan on sending out an explainer email, make sure you’re segmenting your marketing lists.

2018 167

2018 Hospitality Social Media 2017 167

Event Farm

OCTOBER 24, 2017

A post shared by MUSEUM OF ICE CREAM (@museumoficecream) on Oct 9, 2017 at 3:30pm PDT. Businesses and organizations will, of course, always run experiential and event marketing campaigns in order to reach larger goals that drive business results. So what, exactly, is the Museum of Ice Cream?

Marketing 100

Marketing Social Media 2017 Venues 100

Capterra Event Management

AUGUST 8, 2017

Each year the event market changes, sometimes for good and other times not so good. To help you stay in the know, I’ve compiled a list of ten important statistics that will help every event manager prepare for the rest of 2017 and into next year. As of June of 2016, the event ticket sales market had seen a 4.8%

2017 74

2017 Event Management Management 2011 74

Planning Pod

FEBRUARY 6, 2017

We were recently poking around the Web (our favorite timesink) and came across quite a few event industry statistics that didn’t square with articles and social media posts we have been reading online. Average number of event-related social media mentions for large signature events. 6 – 1,398,359. 4 & 12.

2014 113

2014 Social Media 2016 Sponsorships 113

Event Farm

JANUARY 18, 2017

Today’s world is oversaturated with digital marketing campaigns. In increasing numbers, marketers are discovering a. better way to grab ahold of and keep the attention of consumers : experiential marketing. Experiential marketing helps brands tap into the emotions, feelings, and attachments that drive consumers.

Marketing 100

Marketing Speakers Social Media 2017 100

Event Marketer

APRIL 17, 2024

Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which signed on in 2017 and, since then, has been growing its experiential programming around the sponsorship every year. Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).

Sponsorships 126

Sponsorships Social Media Sports 2024 126

Capterra Event Management

JULY 31, 2017

“Update 08/01/2017: This piece has been updated to include more ways to use Snapchat for event marketing. With smartphones you can order food in a matter of minutes and have it tracked and delivered to your house, you can check your email, record videos, and keep up to date with friends on social media.

Event Marketing 74

Event Marketing Marketing Social Media Advertising 74

Canadian Special Events

AUGUST 4, 2017

2016 saw a distinct focus on handheld consumer technology and personalization as key event trends, with a heavy incorporation of social media tools like Instagram Stories, Facebook Live, and Snapchat playing a surprisingly important role. Let’s take a look at what the rest of 2017 has in store. Expect a Supplier-Driven Market.

2017 71

2017 2016 Tech Technology 71

SmartMeetings

FEBRUARY 22, 2017

Job title: Director of sales and marketing. I love the hugs and high-fives we get at our tech bars and social media lounges, and the “shut the front door” moments during the sessions I do at conferences. First job: Internal marketing manager at a five-start resort in the Red Sea, Egypt. Job title: Director of marketing.

2017 75

2017 Contracts Negotiating Tech 75

Event Farm

JUNE 14, 2017

Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.

Social Media 117

Social Media Speakers B2C Event Marketing 117

Hubilo Blog

JULY 31, 2018

This is, in short, the impact of experiential marketing on the consumers. What exactly is experiential marketing ? Also known as interactive marketing, it is a modern form of marketing tactic which directly connects the marketer to the consumers, personalizing the ad experience or interacting with them from a more personal angle.

Event Marketing 83

Event Marketing Marketing Social Media Events 83

Hubilo Blog

JUNE 29, 2020

Influencers are the pillars of success for several brands and products we see out in the market. B2B Influencer marketing has been a buzzword, we’ve listened for a while now. Some of you might still be wondering what exactly is influencer marketing? TRUST is a keyword that is of utmost essential for B2B influencer marketing.

B2B 81

B2B Marketing B2C Social Media 81

SmartMeetings

FEBRUARY 22, 2017

If you’re a meeting planner and you happened to book your next gathering in a small village in France, you’re in sync with the top meeting trends for 2017, according to Pacific World’s 2017 Annual Destination Index. Pacific World teamed up with Access Destination Services to identify nine trending markets for meetings.

2017 69

2017 Meetings Food and Beverage Social Media 69

Connect Your Meetings

JUNE 25, 2018

In response, Visit Baton Rouge, the city’s official tourism arm, teamed up with MESH, its newly hired public relations firm, creating a marketing program to tell visitors that Baton Rouge and its tourism industry, while shaken, was were open for and welcoming business.

Marketing 75

Marketing 2016 Tourism Social Media 75

Eventinterface

JANUARY 4, 2017

Singapore Time on January 11, 2017. However, marketers as well as meeting planners struggle with developing and managing engagement strategies that provide positive guest experiences; align with brands and meet business objectives. Use the right social media platforms to market and engage your attendees.

2017 100

2017 Social Media Consulting Technology 100

Hubilo Blog

SEPTEMBER 4, 2018

“With the overwhelming number of conferences, panels and happy hours taking place in a given event cycle, the personalization factor is a marketing must. Understanding attendees’ personal interests is critical to standing out and marketing to all of these individuals.” – Adweek. Events are no longer a social gathering.

Event Technology 97

Event Technology Technology Social Media Event Apps 97