Remove 2017 Remove Marketing Remove Speakers
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More Marketing Isn’t the Answer

Velvet Chainsaw

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.

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How to Improve Your Call for Presentations Process

Velvet Chainsaw

When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. in 2013, we found that nearly 77 percent use a call for speakers/sessions process. Mask the speakers name and company. Associations value member input. Tighten the timeline. Avoid spin.

Speakers 279
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7 Tips to Keep Your Event Speakers Coming Back

Eventmobi

Event speakers are essential to a successful event marketing strategy. Event marketing is a powerful strategy for B2C and B2B marketers, and for good reason. In fact, 75 percent of B2B marketers rated in-person events as the most effective marketing tactic. Happy speakers lead to happy attendees.

Speakers 152
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10 Ideas for Improving Your Pay-to-Play Conference Presentations

Velvet Chainsaw

As more sponsors embrace content marketing or thought leadership as arguably the most powerful strategy for improving attitudes and perceptions of their brand, conference-speaking slots are increasing in value. Stage time can range from a five-minute-interruption marketing slot to a full-session buyout. Thou Shalt Be Attendee-Centric.

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New Study: Almost 70% of Professional Event Speakers are Male

Bizzabo

The report analyzed the gender diversity of more than 60,000 event speakers over a five-year period, from 2013 to 2018. Every event benefits from having greater gender diversity and balance across its speaker lineup,” said Alon Alroy , Co-Founder & Chief Marketing Officer at Bizzabo. “By

Speakers 201
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Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

Peter Fader , professor of marketing at Wharton, and author of Customer Centricity: Focus on the Right Customers for Strategic Advantage , highlights customer lifetime value as a strategic lens for identifying your best customers. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences.

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DMA West: Going Viral, What’s Trending and Crisis Communication

Smart Meetings

After a year marked by fire, flood and tragedy , the overall tone of Destination Marketing Association of the West ’s Education Summit 2018 was light, inspiring—even funny. A post shared by Oinkari Basque Dancers (@oinkariboise) on Jul 29, 2017 at 3:19pm PDT. Wellness trips are up 200 percent as compared to 2017. Shawna Suckow.