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Yes, the event business has officially entered the realm of high-tech. Smart Meetings covered all the must-have tech advances this year to help you stay at the top of your game. Here are the 11 event tech trends you don’t want to miss. Travel Tech: Biorecognition could eliminate lengthy screening lines at airports.
A little more than six years ago, Adam Parry, a self-proclaimed “tech guy,” noticed a void in his industry. He also noticed that the flashiest of tools were getting attention while other less shiny, but hugely effective (bottom-line changing) tech was left lurking in the shadows. Attendance at Event Tech Live is free.
There’s no better contingency plan than fresh air, and while many markets are under a deep freeze, winter has never deterred brands from perfecting engagement for bundled up consumers. As Justin Lew, director of marketing at High West, put it: “Education leads to appreciation.” Go Under the Dome. Activate a Snow Stunt.
Eventinterface has been selected as one of the finalist for the renowned Tech Watch Awards by ibtm, the leading exhibition for the meetings industry. The winner will be announced at ibtm world 2017, hosted in Barcelona, Spain, November 28 to 30. This year’s finalists are: Bizly, Inc., This year’s finalists are: Bizly, Inc.,
Eventinterface has been selected as one of the finalist for the renowned Tech Watch Awards by ibtm, the leading exhibition for the meetings industry. The winner will be announced at ibtm world 2017, hosted in Barcelona, Spain, November 28 to 30. This year’s finalists are: Bizly, Inc., This year’s finalists are: Bizly, Inc.,
Eventinterface has been selected as one of the finalist for the renowned Tech Watch Awards by ibtm, the leading exhibition for the meetings industry. The winner will be announced at ibtm world 2017, hosted in Barcelona, Spain, November 28 to 30. This year’s finalists are: Bizly, Inc.,
For them, these events serve as an extremely specialized branch of promotion and marketing, bringing together brands and potential customers/business leaders on a face to face basis. The event marketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences. Credibility.
Take a page from agile tech developers who now do multiple sprints for complex projects. This will deliver improved marketing value, increase relevance, and chunk the process for both staff and volunteers. Don’t allow submissions proposed by a corporate marketing department or public relations firm. Avoid spin.
Event Tech Live (ETL), which returns to the Old Truman Brewery, East London on 9 November 2017 for its fourth edition, promises more content than ever. The post Event Tech Live 2017 to feature five stages of content appeared first on Event Industry News.
Over the last two years, the economy extended-stay hotel market has been outperforming all other segments, said Geoff Ballotti, president and CEO of Wyndham Hotels & Resorts. A resilient market, the segments U.S. RevPAR grew 8% during the pandemic while the rest of the industry declined 17%, the press release said. in revenue.
Bournemouth’s Christmas Market, owned by Seventa Events, returns for its third year alongside the custom built two-storey ‘Alpine Lodge Bar’, provided and installed by sister company, Innovative Hire. The market started its construction two weeks prior to the official launch, Friday 15 th November, following months of intense preparation.
Taco Bell rewrites the playbook on experiential earned media with a big-tech-style launch event Live Más LIVE garnered more than 7 billon media impressions and 632 pieces of media coverage of onstage announcements, including the new Cheez-It Crunchwrap Supreme. Afterward, TikTok blew up with green screen-effect clips and commentary.
We recap nine experiential marketing works of art delivered across the annual affair. Skincare brand La Prairie has activated at every edition of Art Basel since 2017, each time collaborating with an artist to create original work. From the Art Basel Archives: Bacardí’s Rum Room at Art Basel: Sampling, Giveaways and a Swizz Beatz Show.
Founded: 8 th January 2017 Web address: www.blendr.io. is a flexible integration platform that connects 200 events, sales and marketing cloud applications. Tech provided: iPaaS – integration of events, marketing and sales cloud tools. Event Tech. Company name: Blendr.io About: Blendr.io Working with Blendr.io
Two forces driving innovation are (1) the demand for something new and interesting, and (2) the shift from tech designed for the event organizer to tech designed for the audience experience. Collision’s focus is a fresh take within the tech-event space, and the world’s leading brands have taken notice.
2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? But hey, we’re #eventprofs!
More : Tech Companies Flee Cubicles, Meet Outdoors. A post shared by Hyatt Regency Lake Washington (@hyattlakewash) on May 17, 2017 at 7:16pm PDT. Jennifer Grosclaude is the D irector of Sales, Marketing and Events for Hyatt Regency Lake Washington , a 347-room, 12-story waterfront hotel at Seattle’s Southport.
In July 2014, Dr James Morgan, Principal Lecturer at the University of Westminster set up the Event Tech Lab. Event Tech Lab will be celebrating its fifth anniversary next week. The Event Tech Lab is the perfect place to raise awareness for any new product or service. They joined the lab community in 2017.
All Reddit had to do was convince marketing and advertising’s biggest players that tapping into its self-selecting audience could be their greatest weapon. Reddit may operate on a “Karma” points system, but its marketing strategies are never left up to fate. And that’s key.”
From advanced check-in technology to high-tech VR/AR entertainment, there are numerous areas that require extensive investment. Increase your market share: By sponsoring industry-specific events, you put your brand’s name in front of potential clients, which helps you get ahead of the competition. Perks for clients.
Tag Digital was delighted to be crowned the winner of ‘Best Use of Technology to Market an Event’ at the 2017 Event Tech Awards Tag Digital specialises in PPC within in the global events sector, running campaigns in 46 countries, multiple languages and various time zones. Tag Digital has a track record of producing a […].
Job title: Director of sales and marketing. Job title: Tech evangelist and idea igniter. What I love about my job: I love the eureka moments that our audience experiences when they realize that tech solutions, apps or workarounds can transform the way they work on a daily basis. Job title: Director of marketing.
Event Tech Live (ETL) 2017 will see the return of the Launchpad; a dedicated area for start-ups and providers of new event technology products. The Launchpad will give attendees the first look at the very latest technology to break into the events market.
Although 2016 was famously dubbed the ‘ terrible, horrible, no good, very bad ‘ year, it yielded some pretty awesome results for the event tech industry. With a growing demand for innovative tools in the event planning sector, a variety of new gadgets and resources penetrated the market to satisfy consumer demand.
From garlic and BYOD to personalization and teambuilding, industry professionals share their 2017 predictions for meetings, conferences and events. It will still be a seller’s market. We added a tech lab to our exhibit hall educational opportunities. Joe Club & Resorts. Third-party organizations are continuing to grow.
Rachel Stephan, senior event marketing strategist at sensov/ event marketing, has spent the last 17 years helping event professionals and associations promote their conferences and congresses. Besides increasing reach and buzz, influencer marketing boosts returns too. How influencer marketingtech works.
Regis Atlanta, and entered the digital side of things in 2017 when he got into Ethereum (or ETH [pronounced “eeth”]). Farr says it’s expected to open this summer, but with the recent downturn of the crypto market, he isn’t certain. MH’s CEO Tommy Farr has been in hospitality and F&B for 14 years, starting at St.
We tend to outsource innovation to tech companies,” he explained, “but tech should be an enabler. Dean shared that while the island is ahead of the national average for staffing due in part to the return of those who were displaced after Hurricane Maria in 2017, a lot of businesses still aren’t fully staffed.
Client: Multilevel Marketing Firm. Program: US Foods President’s Cup 2017. Program: Major High-Tech Firm Elite Event. Client: One10 Marketing. One10 Marketing wanted a meeting that was unlike any other. Best Destination-Based Experiential Incentive Travel Program. Program: Salad Master India 2018. Client: US Foods.
Now that 2016 is far behind us and that the dust has settled on the many 2017 trend predictions, we’re turning our focus to the best of these predictions that are actually sticking around. Let’s take a look at what the rest of 2017 has in store. Expect a Supplier-Driven Market. Rise of Niche-Industry Events.
Job title: Director of sales and marketing. Job title: Tech evangelist and idea igniter. What I love about my job: I love the eureka moments that our audience experiences when they realize that tech solutions, apps or workarounds can transform the way they work on a daily basis. Job title: Director of marketing.
With the technology industry at its peak, 2018 has also seen a lot of updates in event tech trends that have gained widespread acceptance and are expected to last and grow further in the coming years. Here are some of these trends that are literally ruling event tech world this year. for everything! Facial Recognition.
Here are the possible sources you can utilise in your strategy: Participation fee: According to Statista , in 2017, 49% of event revenue in the U.S. This part of the revenue should cover venue costs, marketing, and equipment. Marketers like to say, “Content is king, distribution is queen, and data is God.”
1 in 2015, 2016, 2017, 2018 and 2019 Nashville was named No. 1 in 2015, 2016, 2017, 2018 and 2019 Nashville was named No. Orlando has retained its #1 spot this year, after being named the “Top Destination” in 2015, 2016, 2017, 2018, 2019. This is the first time Cvent has generated the list since the pandemic halted events.
LiveStyled is a multi-Event Technology Awards’ (ETA) winner too, picking up Best Venue Installation for its work with the Telenor Arena at Troxy in November, on top of the Best Venue Product and Best Tech Product trophies the company took home in 2017.
2017 Update. 2017 Update. But more to the point, a 2017 survey based on Bank of America data showed that millennials showed the most growth in travel-related spending over the last year, to the tune of a 31 percent increase over the previous year. According to Internet Marketing Inc., Tech explosion. 2017 Update.
Involving executives, marketing, and sales teams early on will clarify expectations and secure support. Budgeting Tips: Categorize Expenses : Break down your budget into categories, such as venue, catering, AV, marketing, and contingency. Plan a Comprehensive Marketing and Promotion Strategy Promotion is critical to attendance.
Although 2016 was famously dubbed the ‘ terrible, horrible, no good, very bad ‘ year, it yielded some pretty awesome results for the event tech industry. With a growing demand for innovative tools in the event planning sector, a variety of new gadgets and resources penetrated the market to satisfy consumer demand.
Company name: ChargedUp Founded: 20 th April 2017 www.chargedup.green. Type of tech provided: Apps for attendees Apps for organisers Marketing New technology Tech-friendly venues Phone charging solution. If you would like to be featured in one of our Event Tech spotlights, please see here. Event Tech.
Company name: One Dead Pixel Web address: www.onedeadpixel.com Founded: 7 th January 2017. Tech provided: Apps for attendees Apps for organisers Audio visual Augmented reality Digital & creative Filming Interactive technology Live streaming Marketing New technology Projection mapping Social media Virtual reality. Event Tech.
Rife with fantastic content across the event spectrum, and five stages, broadcast in 4k for the first time, Event Tech Live 2018 has smashed last year’s visitor numbers with a day in hand. D2i came to the show with new business generated by pre-event sponsorship marketing. Register for Event Tech Live day two: [link].
You should also play with seating to boost engagement — theater-style seating is “so 2017.”. In fact, demand for such venues already rose 4% in 2017. If you’re planning for an edgy tech startup, you might want to work with hip emerging brands like Moxy or Hyatt Centric. Instead of fighting it, take advantage! HOW TO STAY AHEAD.
Event Tech Live (ETL) will feature a Marketing Zone for the first time when the two-day show returns to Old Truman Brewery in November 2019. GleanIn, RainFocus, Feathr and Tag Digital are among the growing number of companies providing for the niche and ETL has seen a spike in visitors with ‘marketing’ in their job title too.
They’ll first become available exclusively to members of Identity, the resort’s rewards program , before hitting the market for everyone to book. The Chandelier Bar is also undergoing renovations before the end of next year and the expansion of retail store Vitals will be complete before summer 2017 concludes.
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