Wendy’s NCAA Sponsorship Sizzles with Supersized Visuals and a Growth Mentality
Event Marketer
APRIL 17, 2024
Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which signed on in 2017 and, since then, has been growing its experiential programming around the sponsorship every year.
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