IBM Think Kicks Off a New Chapter with an Agile, Personalized Flagship Experience
Event Marketer
MAY 24, 2023
Like many of the industry’s mega b-to-b shows, IBM Think is evolving to reflect the current business environment—one that is driven by speed and personalization. For Think, the team focused on designing the event experience first , and then determined the target audience for it and who would get the most value out of it.
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