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Your Conference Content Has Magnetic Pull

Velvet Chainsaw

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means.

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Your Conference Needs a Hub To Entice Customers and Prospects

Velvet Chainsaw

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event. Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base.

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Top 20 Unique Swag Ideas From Twitter For 2018

Picatic by Eventbrite

Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies. The post Top 20 Unique Swag Ideas From Twitter For 2018 appeared first on Picatic Event Planning Blog. I love freebies and the feeling […].

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Facial analysis technology to be used at the 2024 IAEE Expo! Expo!

Conferences that Work

will be held in California, where the California Consumer Privacy Act of 2018 (CCPA) grants consumers certain rights over the personal information that businesses collect about them. Read the full article at Conferences That Work The post Facial analysis technology to be used at the 2024 IAEE Expo!

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The Market Shifts That Led to Commission Cuts

Velvet Chainsaw

Only time will tell what impact these reductions will have on these chains’ market share. In my opinion, the two underlying market shifts that led to making this move are: Growing cost of sales beyond commissions; and. The post The Market Shifts That Led to Commission Cuts appeared first on Velvet Chainsaw.

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Five New Event Planning Trends to Watch in 2019

Attendease

It could be that shrinking budgets are occurring because events are being asked to compete against the greater number of channels in today’s marketing landscape. For an example of just how extreme event personalization can get, consider the C2 Montréal 2018 event – attended by more than 7,000 participants.

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GEVME Event Innovation at AMEM–SIEW 2018

GEVME

Our team took responsibility for the entire cycle—from online registration to the onsite processes at AMEM–SIEW 2018. Attendees were also able to enjoy a bundled discount when signing up for Singapore Energy Summit (SES) and one or more partner events at SIEW 2018. Source: SIEW Twitter ). Source: SIEW Media Center ). Onsite check-in.

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