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2018eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Where Is Video Going This 2018?
Professionals often attend industry events to improve their craft and network with peers. But for an event planner, it’s also an opportunity to “borrow” (read: steal) creative ideas for their next event. Events at local landmarks (including a block party in the main downtown square).
Those event planners facing shrinking budgets won’t want to hear this one, but event personalization is likely to continue impacting meeting and event organization and outcomes in 2019. An increasing number of events are adopting non-traditional layouts and session formats as part of their personalization efforts.
G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Eventspeakers are essential to a successful eventmarketing strategy. Happy speakers lead to happy attendees.
With events being a spectator turns into experiencing so the participant’s attention is sensitized. Check out our picks of the best eventmarketing campaigns to get inspired and implement the brand new eventmarketing strategy to your company. Eventmarketing – the right definition and meaning.
More from the New York International Auto Show The post Top Booths from the 2024 New York International Auto Show appeared first on EventMarketer. We explore the brand experiences that resonated most. After completing the journey, consumers could visit the concierge for a premium branded leather key chain. Partner : George P.
Get ready for the most comprehensive list of eventmarketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live eventmarketing for 2019.
But recent years have seen an increasing number of event management applications, culminating in six of 2018’s nine finalists specializing in behind the scenes management or booking. As part of the run up to IBTM World 2018 in Barcelona Nov. 27-29, IBTM announced the full list of 2018’s finalists.
If an event doesn't have a marketing strategy, does it even make a sound? In this blog post we'll explore eventmarketing strategies and examples—and our best practices for creating a successful eventmarketing plan. Marketing it, getting people excited and getting them to attend is a whole other quest.
Why have a keynote speaker at your event? The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference.
The event’s exclusive sponsors are Bank of America and Independence Blue Cross, while official sponsors include ACME Markets, EP Henry and Hendrick’s Gin, and supporting sponsors include Ketel One and Don Julio.
One of the biggest benefits of eventmarketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any eventmarketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.
Why have a keynote speaker at your event? The sole idea of organizing any business event or a conference is to engage with your audience and build a strong brand by providing value by the means of sharing knowledge, insights or present compelling stories. This where you need keynote speakers at your event or conference.
Welcome to your guide to eventmarketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is EventMarketing? Eventmarketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M
We all want to create an event that is full of uniquely engaging conference speakers, but how do we do that? Most events no longer want basic conference speakers. A speaker standing in front of the crowd talking at them with slides is no longer enough. Below you will learn: What makes for an engaging speaker.
Boasting a packed educational programme across five sector-specific stages, here you can catch up with content that you may have missed from 2018’s event. From the Brand and Buzz Stage at Event Tech Live 2018. Speaker: Eran Ben-Shushan. Learn different methods to maximise your events full potential.
Many eventmarketers think they are creating value by linking an event invitation with additional resources, while, in fact, they might be diminishing this value. Using multiple CTAs can divert recipients’ attention from the main action they are required to take: signing up for the event. Brand focused.
Event technology has been an integrated part of various conferences for a few years of its inception in the eventmarket. Jumping on to the event, let’s have a look at MIA Conference 2018. What’s MIA Conference 2018? Attendees, delegates, event organisers and eventspeakers could post on the feed.
Rachel Stephan, senior eventmarketing strategist at sensov/ eventmarketing, has spent the last 17 years helping event professionals and associations promote their conferences and congresses. Recognizing our society is incredibly socially-oriented opens up a wealth of influencer opportunities at events.
The newer technology that is coming up is filled with capabilities of further enhancing attendee-experience and is making the job of event organisers easier by providing a quicker and more efficient virtual alternative for simpler manual jobs. Every year, we are finding event technology that is way more immersive and profitable.
As an event planner, you’re well aware that event apps have become common practice at any type of event experience. Chances are, you’ve used an event app yourself; whether it was an event you attended or one you executed as part of your eventmarketing strategy. Speaker information.
Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Let’s begin!
Event Ticketing was also included and integrated into the event website. Along with it were also Gallery, Videos, Highlights, Speaker List, Testimonials, FAQ’s, Schedule, and Participation Profile and so on. Event App — The best and the most widely used event technology that also gets gamers on with their skillset.
In this guide, we will review how enterprise organizations can approach eventmarketing with actionable tips and concrete examples. What is Enterprise EventMarketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. 1) Determine Your Goals.
In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. And, depending on the eventmarketing benefits you choose to focus on, you may charge guests little to nothing to attend your event.
Assuming that your company has an ongoing blog, leverage this channel to write posts that speak about your event. Perhaps you can do an interview series of the speakers you’ll have at the event in order to offer more context to your readers and potential attendees. Remember that video is also a great content marketing strategy.
SXSW 2018: Brand Experiences From Austin’s Flagship Event. Each ride included a music broadcast played through a Bluetooth speaker featuring a voice actor who played sample music from all of the show’s participants, giving riders the sense that they were listening to “American Song Contest Radio.” ALLY FINANCIAL.
*This is the second part of a video marketing series written by guest blogger, Kristen McCabe, from G2 Crowd. G2 Crowd is the leading website for online business software and service reviews, where EventMobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Eventmarketing using YouTube.
Boasting a packed educational programme across five sector-specific stages, here you can catch up with content that you may have missed from last year’s event. From the Brand and Buzz Stage at Event Tech Live, 9th November 2017. Speakers: Dr. Anja Schmidt-Ott – VOK DAMS Events & Live Marketing.
While events can be powerful for driving engagement and adoption of your brand, it can often be tricky to get consensus and clarity on how to measure the ROI of an event. In this blog, I’ve put together 3 strategies for how to get the most out of your events as you plan your marketing strategy in 2018.
They may be event tech enthusiasts, event planners , eventspeakers , but all of them are influencers for event enthusiasts and followers. With more than a decade of experience as a professional speaker, Dahlia founded The Meeting Pool , a great source of information for event professionals.
This list of events are sure to be enjoyable events with both exclusive content and unforgettable experiences. Disclaimer: Events which have passed at the time of writing as well as unconfirmed events in 2018 are not included in this list. 2) Google I/O 2018. 3) VRLA 2018 - Virtual Reality LA.
Even in good economic conditions, exhibitors are being forced to scrutinize every detail to prove the value of their events. Here are some strategies and tips you can use to drive attendance and ensure your organization continues allocating dollars towards events during tough times. Build pre-eventmarketing strategy.
Cvent Global Planner Sourcing Infographic 2018 Global Event Planner Sourcing Infographic from Cvent While it’s not an event management ppt in the traditional sense, this infographic from Cvent’s Global Planner Sourcing Report packs as much important information into an infographic as you’ll find in any slideshare.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to eventmarketing.
A step-by-step guide to help you set and achieve your eventmarketing goals. There’s no doubt, that every marketing activity works better if it has a clear set of goals and KPIs attached. They lead to getting a better grip on the whole marketing process. This rule applies as well to eventmarketing.
This is why event registration is such a high priority for eventmarketers. Maximizing the conversion rate from prospect to registered attendee is an important KPI for event success. You may also be interested in our guides on: EventMarketing. Event Branding. Event Strategy. Event Budgeting.
By adopting these latest event technology upgrades, event organizers can deliver exceptional events and stand out from the crowd. Here are the top trends you should watch out for in 2018: 1. The Event Technology of the Moment – Artificial Intelligence. Get more meeting and event planner resources!
All of the above is driving the generation’s expectations in regards to meetings and events, ultimately redefining the industry as a result. Gone are the days of static schedules that shuffle through speaker after speaker while attendees remain seated. And more events.). Published October 6, 2018.
Discover how you can take your events strategy to new heights with these 25 innovative B2B eventmarketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? We have compiled a list of 25 innovative B2B EventMarketing Ideas to inspire your events strategy.
In 2009, having a website that could register attendees was really all you needed from your event management software. According to research by Cramer and EventMarketer , the number of event technology vendors grew from 144 in 2014 to 245 in 2018 — a growth of over 70% in just four years!
In 2018, we made this vision our #1 priority and reality, by releasing core, innovative product features based on customer feedback. Undoubtedly, the new agenda is the star of 2018. From day one it was clear to us that the agenda is the beating heart of an event, and that an engaging agenda means an engaging event.
We have a solution for you — this guide to awesome and free event planning resources. We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and eventmarketing needs. Read on to learn the in’s and out’s of event engagement.
An element that has become an event essential, since really the uptake of digital marketing, is the ability to quickly knock up digital images. I highlighted this as one of the “essential skills for event professionals” last year and it has definitely secured its place as an essential skill in 2018.
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