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Six Slam-dunk Strategies that Engaged Basketball Fans at the 2025 NCAA Women’s Final Four

Event Marketer

The Tampa Convention Center welcomed 22,241 fans from April 3-6 for the Womens Final Four fan festival, Tourney Town presented by Capital One, and Saturday marked the highest single-day attendance since 2018.

2025 144
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100 Event Statistics (2018 edition)

EventMB

Here is a comprehensive collection of 100 key statistics for the event industry in 2018. The event industry is living a second life. The post 100 Event Statistics (2018 edition) by EventMB Team appeared first on [link].

2018 195
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Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics

Event Marketer

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

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7 Huge Event Planning Trends Spotted at MPI WEC 2018

Eventmobi

Professionals often attend industry events to improve their craft and network with peers. But for an event planner, it’s also an opportunity to “borrow” (read: steal) creative ideas for their next event. They can also be branded so you can use them as a sponsorship source. Speak to one of our event experts today!

2018 189
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Rally Rooms and Tequila Clubs: How 10 Sponsors Activated at the 2024 US Open

Event Marketer

Rounding out the brand’s sponsorship was the third IHG x US Open Tennis Ball Dress Contest in partnership with the Fashion Institute of Technology, and the opportunity for IHG loyalty members to sign up for hyper-exclusive experiences, like behind-the-scenes stadium tours and a chance to attend a post-match conference.

2024 293
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Grand Ex 2021: Visible Earns Campaign of the Year for ‘Red Rocks Unpaused’

Event Marketer

Visible launched its brand in 2018 by making good on a billboard typo that promised consumers unlimited m a ssages rather than messages. Founded in 2018, Visible was in year two of a marketing trajectory designed to explain its unique offering when the pandemic hit. Doggies included. . We see you, Visible. .

2021 293
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The Brief: AI Flavor Art and a Chicken WcNuggets

Event Marketer

PHILLY FLOWER SHOW SAYS SPONSORSHIP IS IN BLOOM The195-year-old PHS Philadelphia Flower Show is a floral spectacle that lures a range of sponsors to the Pennsylvania Convention Center every March for the Pennsylvania Horticultural Society’s chief fundraiser. And the… –R.B.