PCMA Convene

MARCH 25, 2019

As a result, medical meetings are finding other ways to demonstrate their value to current and prospective exhibitors. From beacon-collected data to lead scanners to third-party evaluations, here’s how two medical meetings are tackling the exhibitor ROI challenge. That’s a difficult thing to put an ROI on.”.

Medical Meetings 89

Medical Meetings Meetings Education Consulting 89

PCMA Convene

SEPTEMBER 25, 2017

The idea originated several months earlier in a brainstorming session for BIO 2017’s social-media campaign. BIO’s branding was limited, but the Yelp and BIO logos both appeared on the front cover, and an ad for BIO 2018 was featured on the back. Yelp not only provided the content, but it designed the booklet — free of charge.

2017 45

2017 2018 2014 Social Media 45

PCMA Convene

JANUARY 17, 2020

The American Osteopathic Association (AOA) has also been upping the wellness elements woven throughout its annual meeting, OMED. Yoga and 5K fun runs have become staples at many other medical meetings, too, including the ONS Congress and the AOA’s OMED. Or it could become a contest that ties in social media.

Medical Meetings 69

Medical Meetings Meetings 2019 2018 69

PCMA Convene

MARCH 28, 2019

The 5th Systemic Sclerosis World Congress drew health-care professionals and patients to Bordeaux for parallel conferences in 2018. The 2018 congress, Feb. Today, that includes social media, which can have an “echo” effect, she said, extending to public media. All photos courtesy AIM Group International).

Medical Meetings 81

Medical Meetings 2018 2010 Social Media 81

PCMA Convene

MARCH 28, 2019

The 5th Systemic Sclerosis World Congress drew health-care professionals and patients to Bordeaux for parallel conferences in 2018. The 2018 congress, Feb. Today, that includes social media, which can have an “echo” effect, she said, extending to public media. All photos courtesy AIM Group International).

Medical Meetings 40

Medical Meetings 2018 2010 Social Media 40