Prestige Events Magazine

OCTOBER 24, 2024

million in enquiries, further cementing LGH’s status as a leading player in the UK corporate meetings market, with over 40 prime UK locations, 350 meeting rooms, and more than 7,000 bedrooms. The campaign provided a significant boost to the post-pandemic recovery of the event sector. In total, Summer Pops generated an impressive £18.8

Hotels 264

Hotels Management Corporate Meetings B2B 264

Smart Meetings

FEBRUARY 15, 2022

So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? This is according to a recent study by CMO Council, in collaboration with Cvent, titled “ NextGen Events: Optimized for Outcomes. ”. Hybrid is Hard.

Event Marketing 246

Event Marketing Marketing Healthcare 2019 246

EventMB

JANUARY 30, 2019

A lot has changed since we published the first edition of The Future of Event Marketing. Events have become the most popular marketing strategy for 2019, with a surge in event experiences and fall in event marketing through organic social media.

Event Marketing 184

Event Marketing Marketing Social Media 2019 184

EventMB

OCTOBER 23, 2018

It’s all about the experience these days: attendee experience, speaker experience, user experience, and especially experiential marketing. Experiences create connections and connections bring people back, making your event super successful.

2019 195

2019 Marketing Speakers Events 195

GEVME

AUGUST 15, 2019

Even if your 2018 events made an incredible impression, in 2019–2020, you should learn how to make these experiences even more memorable and impressive. The most important goal remains to consider everything—absolutely all modern tips and tactics to improve your event with our current event trends.

2020 219

2020 2019 Negotiating Technology 219

Event Marketer

MARCH 24, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms. Indeed, Refinery29s popular 29Rooms experience, which was halted in 2019 as the company underwent an acquisition, has resurfaced in 2025 with a nimbler strategy.

Automotive 278

Automotive Hotels 2015 2025 278

Marketo Events

NOVEMBER 7, 2018

From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. It means an opportunity for promotion during public events and festivals. Experience Marketing for Brands. the critical question in any marketer’s mind. billion in 2012.

2019 166

2019 Marketing Social Media Advertising 166

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. GOING LOW-KEY.

Marketing 328

Marketing Fashion Education Apparel 328

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. Welcome to the first Expo Pass webinar recap of 2024!!

Event Marketing 157

Event Marketing Marketing Social Media Events 157

Event Marketer

MARCH 21, 2023

But for a brand like White Claw, which was “born out of culture,” according to Kevin Brady, vp-integrated marketing and creative, activating during the music festival portion was a no-brainer (G7 Entertainment Marketing handled). White Claw was born out of culture in 2019 and 2020. Head to Chief Marketer for the full interview.

2023 246

2023 Marketing 2019 2016 246

Event Marketer

OCTOBER 11, 2021

These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer. Alex Sapiz, VP-Global Events, Cisco.

Marketing 246

Marketing 2021 Global Events Technology 246

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Bizzabo

DECEMBER 12, 2018

Learn what 1000+ marketers have to say about the events industry in this landmark report. Featuring insights on event marketing budgets, tactics, team sizes, technology and more. Last year we emailed over 400 mid- to senior-level marketers asking for their thoughts on the events industry.

2019 86

2019 Event Marketing Marketing 2017 86

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks.

Marketing 246

Marketing Sports Hospitality Tourism 246

Eventmobi

AUGUST 15, 2019

Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . If that isn’t reason enough to live stream your next event, I don’t know what is. .

Event Marketing 150

Event Marketing Marketing Social Media Events 150

Event Marketer

JULY 5, 2022

The Cannes Lions International Festival of Creativity descended upon the south of France in person last week, after a three-year hiatus, to honor some of the marketing and advertising industry’s most outstanding work. From the Cannes Archives: Interactive Feature: Our Full Report on Brand Experiences at Cannes Lions 2019.

2022 317

2022 2019 Advertising Entertainment 317

Event Marketer

OCTOBER 18, 2021

Bonnaroo 2019: Five Brand Experiences That Caught Our Eye at The Farm. The post How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball appeared first on Event Marketer. More Music Festival Strategies: Lollapalooza 2021: Good Vibes and Music Lovers Kick Off an In-person Festival Season. Featured photo credit: Bacardi.

2021 340

2021 2019 Event Marketing Marketing 340

atEvent

JANUARY 17, 2019

We are in 2019 and event marketing has not slowed down yet, in fact, it looks to be ramping up according to the newest data from last year. For savvy businesses, the new year brings new opportunities for growth and here’s what I predict will be the biggest event marketing challenges and opportunities in 2019.

2019 90

2019 Event Marketing Marketing Trade Shows 90

Prestige Events Magazine

MARCH 19, 2025

All applicants were evaluated based on their achievements to date, drive and ambition, and resilience in facing challenges. This year, the judges were especially impressed by how the winners are driving change and actively shaping a positive future for the industry.

2025 176

2025 2024 Financial 2019 176

PCMA Convene

DECEMBER 7, 2018

Convene asked a handful of mdg’s in-house experts for resolutions to inspire your event marketing campaigns in the coming year. The marketing landscape is changing at such a rapid pace that we’re all operating in uncharted territory. Anjia Nicolaidis, International Marketing Specialist. More on Marketing.

Event Marketing 102

Event Marketing Marketing 2019 B2B 102

Event Marketer

NOVEMBER 8, 2021

Stand Together, a philanthropic organization focused on immigration awareness, is taking its “Common Ground” cause marketing installation on tour. More Cause Marketing Strategies: Pin It: Pinterest Inspires Wellness With Digital Program, Pop-Up. Tazo Tea Embraces Climate Justice With a Tree-Planting Cause Marketing Initiative.

Food and Beverage 338

Food and Beverage 2022 2019 Marketing 338

Event Marketer

NOVEMBER 30, 2022

Event marketers today are grappling with the rising cost of event services, extensive shipping delays and labor shortages. And while there’s a general sense of optimism, the majority of event marketing budgets are not expected to be fully reinstated to 2019 spend levels until next year, or even 2024 for some organizations.

2023 325

2023 Sponsorships 2024 2019 325

Event Marketer

JULY 12, 2021

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. But the continued desire for virtual events can’t be downplayed.

2021 334

2021 2020 Event Marketing Hotels 334

Event Marketer

OCTOBER 2, 2023

Your monthly event sustainability update T he Advertising Specialty Institute found in its 2019 Global Ad Impressions Study that consumers hold on to a typical promotional item for, on average, one year and 23 percent of products are thrown away. Gone are the days of the stress ball you found on the trade show floor.

Sustainability 312

Sustainability 2013 Trade Shows Advertising 312

Eventmobi

SEPTEMBER 21, 2023

Have you ever felt overloaded by colorful ads, marketing emails, notifications, and promotional posts? Modern marketing can feel impersonal and unconvincing when it all blurs together. If you’re wondering how to get into experiential marketing, read on to understand the benefits of this strategy and examples of it at play.

Marketing 195

Marketing B2C Ecommerce Social Media 195

GEVME

JANUARY 21, 2020

In this blog, we have collected the top GEVME blogs of 2019, which were all voted by the readers and brought the most number of views. In this blog, we have collected the top GEVME blogs of 2019, which were all voted by the readers and brought the most number of views. Event Trends for 2019–2020. The post Reader’s Choice.

2019 156

2019 2020 Sustainability Conference 156

PCMA Convene

FEBRUARY 26, 2019

While there is no single thing that is going to attract high-profile exhibitors, pack our aisles with quality attendees, and ensure our show is an unqualified success, there is a mindset that can drastically transform event-marketing efforts into successful results within an organization: fearlessness. Maggie Stevens.

Event Marketing 99

Event Marketing Marketing B2B 2019 99

atEvent

DECEMBER 19, 2018

With 2019 right around the corner, events budgeting is in full swing, and the decisions you make now will affect your entire year. Scroll below to see the eye-opening data that will help your company make the big decisions regarding your budget, and plan your 2019 events strategy.

2019 79

2019 Event Marketing Marketing 2018 79

atEvent

MARCH 25, 2019

ATEVENT COLLABORATES WITH MARKETO TO EXTEND ACCOUNT-BASED MARKETING CAPABILITIES TO EVENT MARKETING. San Ramon, CA – March 25, 2019 – atEvent , a leading business-to-business event lead management solution, has joined LaunchPoint by Marketo, an Adobe company, as part of the Innovate partner program.

Marketing 96

Marketing Event Marketing 2019 Events 96

GEVME

JANUARY 21, 2020

In this blog, we have collected the top GEVME blogs of 2019, which were all voted by the readers and brought the most number of views. In this blog, we have collected the top GEVME blogs of 2019, which were all voted by the readers and brought the most number of views. Event Trends for 2019–2020.

2019 156

2019 2020 Sustainability Conference 156

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Co-host the event.

2019 150

2019 Food and Beverage B2B Social Media 150

Picatic by Eventbrite

OCTOBER 22, 2021

People in the UK spent £474 million celebrating Halloween in 2019, making it the nation’s top profit-generating holiday after Christmas and Easter. Halloween 2021 may be hurtling towards us but there’s still time to throw a spooktacular shindig. This is welcome news.

Venues 368

Venues 2021 2019 Events 368

Event Marketer

JUNE 15, 2022

A social-first marketing philosophy is easy to envision but a lot harder to execute. But Boardroom , the sports business media network founded in 2019 by Kevin Durant’s investment company 35V, is one brand that truly walks the walk. Boardroom launched just prior to the pandemic in 2019 and yielded impressive results.

Social Media 344

Social Media Sports 2019 Entertainment 344

Event Marketer

NOVEMBER 1, 2021

More From HBO’s Event Portfolio: Grand Ex 2019: HBO, Giant Spoon and the Experiential Campaign of the Year. Couples who preferred to enjoy the event from home could participate remotely by creating food and cocktail recipes featured across BLK and partnering restaurant social media channels.

Social Media 306

Social Media Fashion 2019 Sports 306

Bizzabo

DECEMBER 26, 2018

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. Expo - A global event that strives to promote progress and foster cooperation. Start Date.

2019 81

2019 Marketing Conference Social Media 81