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Whether you’re interested in coordinating smaller networking events or large corporate events like conferences, creating an eventmarketing strategy has serious benefits for your business. The post The 2019 Guide to EventMarketing: Strategies, Ideas, and Examples appeared first on Eventbrite US Blog.
Eventmarketing draws on the same principles and strategies as other types of marketing. Use this guide to eventmarketing to discover the best way to market your event. The post The 2019 Guide to EventMarketing appeared first on Eventbrite US Blog.
The new year is well under way, and all of us in the event space are watching out for the new trends that’ll continue to influence our work throughout 2019. of respondents cited “shrinking budgets” as a concern in 2019 – the highest response rate out of any concern reported. Event Personalization.
The stunt had socialmedia users in a frenzy, with content captured from creators at the event totaling 15 million-plus views, and counting. Indeed, Refinery29s popular 29Rooms experience, which was halted in 2019 as the company underwent an acquisition, has resurfaced in 2025 with a nimbler strategy. Moral of the story?
A lot has changed since we published the first edition of The Future of EventMarketing. Events have become the most popular marketing strategy for 2019, with a surge in event experiences and fall in eventmarketing through organic socialmedia.
A social-first marketing philosophy is easy to envision but a lot harder to execute. But Boardroom , the sports business media network founded in 2019 by Kevin Durant’s investment company 35V, is one brand that truly walks the walk. Head to Chief Marketer for the full interview. What was the key to success?
More From HBO’s Event Portfolio: Grand Ex 2019: HBO, Giant Spoon and the Experiential Campaign of the Year. Couples who preferred to enjoy the event from home could participate remotely by creating food and cocktail recipes featured across BLK and partnering restaurant socialmedia channels.
Welcome to your guide to eventmarketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is EventMarketing? Eventmarketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M
Get ready for the most comprehensive list of eventmarketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live eventmarketing for 2019.
We’re kicking off the year with a great topic that’ll set you up for a successful year of eventmarketing. Our recent webinar, Decoding EventMarketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. This is where tailored marketing comes in.
Promotional tools for eventmarketing are powerful assistance for your eventmarketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.
Throughout the three-day festival attendees were using advertising jargon—engaging with brands—sampling products, filling out surveys, signing up for mailing lists, and taking branded photos and uploading them to socialmedia. Engaging with promoters and fellow event professionals is an opportunity to network and learn from others.
Eventmarketing, and by extension marketing itself, is all about attention. In 2019, we spend a lot of time looking at our phones. It’s reflected in the way marketers work—much has changed since the initial dot com boom of the 90s. This includes potential ticket-buyers for your events. Quick Reads.
In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. And, depending on the eventmarketing benefits you choose to focus on, you may charge guests little to nothing to attend your event.
Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . If that isn’t reason enough to live stream your next event, I don’t know what is. .
In 2011, to celebrate Oscar Mayer’s 75 th anniversary , a special 30-foot-long version of the vehicle was added to the brand’s regular fleet and unveiled with an event in Times Square. cities, supported by a dedicated socialmedia strategy and cause marketing efforts. The program then made its way to 12 U.S.
Convene asked a handful of mdg’s in-house experts for resolutions to inspire your eventmarketing campaigns in the coming year. Add this to your marketing resolutions: PR isn’t just about sending a news release and conducting personalized follow-up anymore, according to mdg’s PR strategist, Kate Blom-Lowery. “PR
In 2019, the first all-female spacewalk was postponed because NASA didn’t have enough spacesuits to fit smaller statures. The post A Giant Leap for Womankind: Morgan Stanley Unveils a Spacesuit for Women in Times Square appeared first on EventMarketer. Houston, we have a diversity problem.
Internal meetings were the most scrutinized event type in 2019, Tejado recalled, but now it’s as if the pendulum has swung the other way around. The Importance of Event Measurement One section of the forecast Tejado paid particular attention to is the use of measurement among eventmarketers.
And to the Event Brew hosts, they often look identical to 2019. She notes that, indeed, some events look a lot like 2019 in 2022. What would the Brew Crew have event planners do to plan better events? The Powerful Return To 2019 Might Leave Some Behind. Event Planners Have To Prove Event ROI.
The sold-out, in-person event raised more than $1.2 And from a planning standpoint, the team took on new considerations since the last live event in 2019. “We While “Party on the Pier” is an annual legacy event in L.A. that the community looks forward to, Molenda says, socialmedia plays a big role in spreading the word.
Below you can watch Will Curran of Endless Events , Alex Plaxen of Little Bird Told Media talk all about their favorite 2019Event Tech Trends at GOWEST. We will expand on each of these 2019event tech trends and how you can implement them in more detail in the article below but you can’t miss this presentation!
Meeting and event professionals gained a ton of insights in 2019. We countdown the favorites over the past year and how they can help your event move forward. From examining different options to spatial design, from socialmedia to the over-50 crowd, there was a lot of accessible content that event professionals found helpful.
Marketing and promotion – For creating and deploying event websites, email marketing, event mobile apps, surveys/forms, video marketing and socialmedia promotions. How to choose the best event management software? Enhanced attendee engagement.
As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.
With VidCon returning for its second in-person event since 2019, Meta built a space that gave back to creators, fostered creativity and facilitated connection, both live and on social. It was super fun and translated really well on socialmedia post-event. Agency: MKG.
PCMA Convening Leaders 2019 kicked into high gear Jan. We sell the way it makes us feel to be in the room, to be part of something, to be seen.” — Seth Godin, author and marketing guru, on how speakers and sessions on a conference program are not the real reason people register for an event. Jacob Slaton).
At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. We've compiled a list of 70+ marketing conferences, summits and other events that focus on a wide range of topics from SEO, to socialmedia, to content marketing.
At these pop-up events, a brand will set up their products and services at a temporary location, and through eventmarketing, will hype these events as the ultimate place to be at. In 2019, the pop-up eventmarket is exceeding expectations for growth and projected to bring in $10 billion.
Learn about the biggest event trends that will dominate the space in 2019 from experienced industry professionals. A recent report on 2019event trends shows that events are more effective for achieving business goals than ever before. The Upshot: It's clear that 2019 is going to be a huge year for events.
We are bringing together arguably the best minds in the #eventtech and social spaces to talk all about the top event tech trends in 2019. And now for the main topic in the episode below, 2019Event Tech Trends! Mention – Get live updates about your brand from the web and socialmedia.
Did you know: According to Agency EA , 90% of B2B marketers and 70% of B2C marketers organized in person events in 2022 In 2022 , 33.5 This is a great experiential marketing option if you sell physical products. Pop-ups are often seen as exclusive and limited-time experiences, which can generate socialmedia buzz.
There are seemingly a million ways to go about eventmarketing. In fact, depending on your role in your organization, eventmarketing can take quite a few forms. When it comes to events, promotion is key. What is EventMarketing. That’s why eventmarketing is critical. Email Marketing.
At the very end of the year, every marketing manager takes a closer look at what the upcoming 12 months will bring. 2019 will offer lots of events of all kinds but it will be especially rich in advertising conferences and marketing related events. When: 6-8 January 2019. When: 15 – 17 January 2019.
This session touches on ways to differentiate your eventmarketing strategy, on-day event personalisations, and event follow-up ideas to get ahead of the game. Learn different methods to maximise your events full potential.
Check out Coverage from ComplexCon 2019: Our Photo Tour of Brand Experiences at Streetwear Convention ComplexCon. Attendees were represented by avatars and collected coins throughout the event to upgrade their digital outfits. Reebok’s ComplexCon Booth Sends Attendees to an Ice Cream Shop on the Moon. THE EXPERIENCE.
Learn how to craft a solid and consistent event brand that will wow sponsors, attendees and partners in 2019. Features event branding ideas and tips from leading brands. When people think of your event, what do they think of? What Is Event Branding? Email Marketing: Design. SocialMedia.
MarketingEventmarketing is what turns your carefully cultivated brand into a tool. Through your design, messaging, visuals, and partnerships, you go to market and start driving registrations. Some top promotion tactics include: Running a spectacular announcement (mini-event, anyone?) Chat with our team today!
Event Industry Technology Predictions for 2019. 2019 should be an exciting year for the event industry as new technologies and software systems continue to revolutionize the way in which processes are streamlined and sharped, ultimately resulting in greater ease of use and engagement. Event Management Software.
Venue Search London , the capital’s event specialist, is gearing up to the London Summer Event Show (22 – 23 January) by unveiling the results of their 2019 London Summer Event Survey. The results show a shift towards summer celebrations due to their non-denominational nature and more casual format.
Event technology has developed leaps and bounds in past years. Certain event-tech trends are bound to stay while some technologies will see major updates. Here are our predictions for event-tech trends in 2019 : 1. Facial recognition is definitely an aspect of event-tech that is on its way up. Facial Recognition.
In this guide we'll look at tips, best practices and examples for creating a reliable eventmarketing budget in 2019 and beyond. The many moving parts of a live event strategy are bound together by the event budget. Your event budget is a direct reflection of your event vision and what it is you want to achieve.
Based on my personal experience and the know-how of our event planning partners, I’ve put together a list on what we at Oveit expect to be the 2019event trends. Let’s have a meaningful and successful 2019. Families with small children – one of the 2019Event Trends. Social responsibility.
EventMarketing tends to be integrated hand-in-hand with the technological advancements of the era. Coupling this with the popularity of socialmedia and hashtags, has allowed businesses to build a stronger physical and digital presence than ever before.
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