Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

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Event Marketer

MAY 17, 2021

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Facial recognition technology, widely used in airports, is expected to support touchless events.

Tech 363

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Eventmobi

JUNE 13, 2019

In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. And, depending on the event marketing benefits you choose to focus on, you may charge guests little to nothing to attend your event.

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Event Marketer

JULY 5, 2021

Check out Coverage from ComplexCon 2019: Our Photo Tour of Brand Experiences at Streetwear Convention ComplexCon. Attendees were represented by avatars and collected coins throughout the event to upgrade their digital outfits. See the environment in action: SPONSORSHIP. THE EXPERIENCE. For ComplexLand 2.0,

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Apparel Sponsorships Retail Social Media 264

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

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Event Marketer

SEPTEMBER 6, 2021

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. The brand discovered that cardmembers purchased 56 percent more tickets during its 2021 US Open pre-sale compared to the same window in 2019, demonstrating that consumers were ready to return to the action. Let’s take a look at the brands making a racket.

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2021 Food and Beverage Sports Hotels 359

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. This is where tailored marketing comes in.

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Event Marketing Marketing Social Media Events 157

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

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Event Marketer

OCTOBER 30, 2024

The event also featured entertainment from 75 performers, spanning djs, musicians, martial arts experts and traditional dance performances. Sponsorship-wise, attendees could grab the mic in karaoke sessions sponsored by Minus 196 and try their hand at Mahjong with influencer group Mahjong Mistress, sponsored by Suntory.

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Marketing Entertainment 2024 Sponsorships 289

Bizzabo

JANUARY 15, 2019

Learn about the biggest event trends that will dominate the space in 2019 from experienced industry professionals. A recent report on 2019 event trends shows that events are more effective for achieving business goals than ever before. The Upshot: It's clear that 2019 is going to be a huge year for events.

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Bizzabo

FEBRUARY 22, 2019

Sometimes event sponsorship can mean the difference between a widely successful event and a gut-wrenching failure. Unfortunately, not every event planner knows how to find and secure these all-important partnerships. Keep reading to learn: What event sponsorships are and why they're so valuable.

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Expo Pass

NOVEMBER 20, 2018

Chances are if you are hosting an event, you plan to rely on sponsorship to generate a lion’s share of your revenue. For many successful events, this means offering a robust set of packages that will entice new and returning clients to sign on every year. As an event planner, what do you do? (4 Minute Read).

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Sponsorships 2019 Social Media Technology 113

Planning Pod

JULY 25, 2019

Studies and individual use cases have shown that event management software saves users considerable time and resources and can improve revenues through more efficient billing and registration processes. How to choose the best event management software? Enhanced attendee engagement.

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Event Management Management 2019 Social Media 112

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Event website.

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Event Marketing Marketing 2019 Social Media 55

Event Marketer

AUGUST 14, 2023

With VidCon returning for its second in-person event since 2019, Meta built a space that gave back to creators, fostered creativity and facilitated connection, both live and on social. Our goal is to be connected to creators, the ones we have relationships with and the ones who are not that close to our platforms. Agency: MKG.

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2023 2015 Social Media 2019 246

Eventbase

JANUARY 30, 2020

Sponsorship sales make up a significant chunk of the production budget of most enterprise events. Therefore, it’s incredibly important that sponsors have a good experience at your event and return year after year. Here are three innovative ways to breathe new life into your sponsorship programs: 1.

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Event Marketer

MARCH 23, 2022

Check Out Our SXSW Archives: Big Bets in Experiential at SXSW 2019, from Netflix to Sony to Lululemon. SXSW 2018: Brand Experiences From Austin’s Flagship Event. Commencing a three-year sponsorship with SXSW, Volkswagen revealed its new ID. ALLY FINANCIAL. Agency: Pink Sparrow.). VOLKSWAGEN.

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Event Marketer

DECEMBER 27, 2021

Kohl’s began its sponsorship in 2019 when it introduced adaptive apparel to its three largest kids’ brands and became the show’s presenting sponsor this year. At the event, participants of different physical abilities, age, race and gender were cast as models. “We Agency: GDX Studios).

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Plan Your Meetings

DECEMBER 3, 2018

RELATED STORY: Event website and SEO best practices for meeting pros. To think about SEO for events in 2019, start by appreciating that the amount of content being created on the world wide web every day is greater than 2.5 RELATED STORY: Event marketing strategies for tough economic times. quintillion bytes.

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2019 Social Media Trade Shows Banking 58

Event Marketer

DECEMBER 26, 2023

See Jake’s Jingle Quest in action: Photo credit: State Farm The post State Farm Offers up Six Insights on Engaging Gen Z in the Gaming and Fan Con Space appeared first on Event Marketer.

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Insurance 2011 Sports Marketing 278

Expo Pass

SEPTEMBER 28, 2018

Take all feedback you’ve gathered from your event attendees and assess whether or not a rebrand is in order – and how your current audience will react. You’ve probably developed several relationships with partners over the years who see so many benefits from joining your sponsorship lineup. Event Execution.

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Sponsorships 2019 Technology Events 97

Event Industry News

JANUARY 21, 2020

AIM Group International, a leading company specialised in congresses, events and communication, is proud to announce that 2019 was a successful year, with very positive results reflecting the huge number of events organised during the year. We are really satisfied with this year’s achievements.

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2019 Management 2020 Sponsorships 52

Eventory

DECEMBER 6, 2018

So how to approach the event marketing strategy and the event calendar for 2019? How to choose the best events for employees, for the company and how to plan the organization of own events during the year? Is ‘event season’ a real thing? When you should host an event in 2019?

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2019 Fashion Sports Events 69

GEVME

MAY 1, 2021

Since the pandemic, virtual events increased by ~1000%. The global virtual events market size valued at $77.98B in 2019 is expected to grow at a CAGR rate of 23.2% People are also more interested in virtual events. For instance for SWITCH 2020, the event was 24 hours. from 2020 to 2027.

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Expo Pass

OCTOBER 26, 2018

What to Do When Your Event Becomes Too Successful. Until this point, the uphill battle has been crafting a perfect event. From ideation, to marketing, to sponsorship, to on-site logistics, you’ve been hustling to create a standout attendee experience. Nurturing Sponsorship. Event Execution. Event Marketing.

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Sponsorships 2019 Event Apps Technology 74

Expo Pass

OCTOBER 31, 2018

4 Minute Read) Panic Mode – 5 Things to Consider if You Lose an Annual Sponsor Chances are if you are hosting an event, you plan to rely on sponsorship to generate a lion's share of your revenue. For many successful events, this means offering a robust set of. Event Execution. Event Marketing. Categories.

Retail 97

Retail 2019 Technology Tech 97

Planning Pod

JULY 25, 2019

Studies and individual use cases have shown that event management software saves users considerable time and resources and can improve revenues through more efficient billing and registration processes. How to choose the best event management software? Enhanced attendee engagement.

Event Management 60

Event Management Management 2019 Social Media 60

Eventsforce

OCTOBER 2, 2019

Visiting EventLab 2019 this year? Hire Space has partnered with Eventsforce for the second consecutive year to provide registration, check-in and on-site management for the 1,000+ event organisers it is expecting to its flagship ‘EventLAB 2019’ show in London this month.

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2019 Sponsorships Marketing Event Marketing 40

Bizzabo

FEBRUARY 27, 2019

Find out how to supercharge all areas of your online marketing plan and boost registrations in this practical event registration guide. According to these 2019 event marketing statistics , 36% of marketers said their biggest challenge is increasing event ticket sales and registration. Source: Moz.

2019 54

2019 Social Media Advertising Marketing 54

Bizzabo

DECEMBER 13, 2018

Event organizing ain’t easy. In this guide you’ll find what you need to know about event strategy in 2019—from planning an event, to promoting an event and more! Event professionals have a million and one things on their plate. Why You Need an Event Strategy. Event Success KPIs. 500 - 1000.

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2019 Social Media Event Apps Events 57

Bizzabo

MARCH 31, 2020

Book an amazing venue, engage all attendee senses (not just sight and sound), keep them guessing with surprise content, and allow event-goers to customize their event experiences in some way. Knowing this, Netflix planned a creative event marketing activation to celebrate and promote the release of the Gilmore Girls reunion season.

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Sponsorships 2019 Entertainment Speakers 77

Bizzabo

FEBRUARY 4, 2019

Looking to take your event on the road? This guide is full of examples, case studies and best practices for planning an event roadshow in 2019—and beyond. One of the biggest event trends of event of 2019 is the event roadshow. Laying the Blueprint for Your Event Roadshow. Attendee Promotion.

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2019 Social Media Speakers Travel 55

Eventbase

FEBRUARY 5, 2019

With live events occupying 24% of marketing budgets on average, expect fierce competition to keep this spend moving forward. In this blog, we’ll explore what event marketers need to do utilize their event data. For event marketers, it’s not as straightforward. Can you show ROI? What’s next?

Event Marketing 40

Event Marketing Marketing 2019 Sponsorships 40

Expo Pass

OCTOBER 19, 2018

4 Minute Read) Panic Mode – 5 Things to Consider if You Lose an Annual Sponsor Chances are if you are hosting an event, you plan to rely on sponsorship to generate a lion's share of your revenue. For many successful events, this means offering a robust set of. Event Execution. Event Marketing. Categories.

2019 74

2019 Sponsorships Corporate Meetings Transportation 74

Cvent: Event Marketing

APRIL 10, 2019

It takes a great deal of time and effort to manage an event and involves communication with multiple teams and vendors. Event planning encompasses tasks at all stages of the event cycle, like event marketing, event sponsors, venue sourcing, event branding, building an event website, and more.

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Event Planning 2019 Food and Beverage Social Media 46

Expo Pass

NOVEMBER 30, 2018

4 Minute Read) Panic Mode – 5 Things to Consider if You Lose an Annual Sponsor Chances are if you are hosting an event, you plan to rely on sponsorship to generate a lion's share of your revenue. For many successful events, this means offering a robust set of. Event Execution. Event Marketing. Categories.

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Tech Social Media Event Apps 2019 79

Social Tables

MAY 14, 2019

Marketer(s) We’ll touch on everything that goes into a good marketing plan a bit later in this post, but trust us when we say you might want an expert to help you promote your event. This is where a strong event marketing plan comes into play — but there’s no one-size fits all. You might get rejected.

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Negotiating Sponsorships Social Media Education 141