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Trade Show Recovery Picks Up Pace: New Research

EventMB

Skift Take: New data predicts a steady recovery for trade shows globally with almost all markets reaching two-thirds of 2019 revenue by the first half of 2023. Face-to-face meetings remain a priority as we overcome the direct impact of the Covid pandemic. Andrea Doyle Read the Complete Story On Skift Meetings.

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Trade Shows Boosted by Strong Asian Interest

EventMB

Skift Take: Increased business travel from Asia is good news for global trade shows. MWC Barcelona 2023 is seeing a solid increase in overall attendance, but it is still far from 2019 levels. Meanwhile, IMEX reports strong buyer demand from Korea and China. Miguel Neves Read the Complete Story On Skift Meetings

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The Impact on Small Businesses From All of the Cancelled Trade Shows

EventMB

In 2019, events were widely considered one of the most effective B2B marketing strategies. With so many small- to medium-sized enterprises (SMEs) already struggling to maintain profits, how are they coping without the benefit of traditional trade shows?

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3 Trade Show Booth Design Trends You Don’t Want to Miss in 2019

Eventmobi

In this blog, we’ll be highlighting three major trends for trade show booth design in 2019. There’s an overall tendency to turn trade shows into big, sometimes outrageous, events that hit attendees with that ‘wow’ factor. Design your 2019 trade show booth experience according to your goals.

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Small Meetings Revive While Trade Shows Toil

EventMB

Skift Take: Although small meetings are close to 2019 levels, larger gatherings are down over 23 percent. Andrea Doyle Read the Complete Story On Skift Meetings.

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AMEX: Meetings Will Grow in 2019

Smart Meetings

Planners in the United States expect all types of meetings to grow in attendance in 2019, noting an anticipated 1.24 percent) is expected for conferences, trade shows, senior leadership meetings and board meetings. The post AMEX: Meetings Will Grow in 2019 appeared first on Smart Meetings.

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Expos Don’t Work Well in a Virtual Environment

Velvet Chainsaw

Nearly every conference and trade show professional is searching for that perfect virtual platform or pricing model for replacing lost expo revenue. In the February 2019 issue of Convene, I wrote about Why the Sustainability of the Trade-Show Business Model is in Question. Virtual Expo Truths. Corporate Booth.