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Event Marketer Launches a BIPOC Mentorship Program to Elevate Careers

Event Marketer

The event industrys leading information resource on face-to-face marketing,Event Marketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals.

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Monetizing Your Virtual Conference When Competing with Free

Velvet Chainsaw

The dynamics that we’re seeing impact conferences and their business models are very similar to the Freemium movement we experienced way back in 2009. It’s the essence of content marketing and is being taken to new extremes in this crisis. Go ahead and read Seth’s post and then come back for the linkage to conference monetization.

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2022 Conference Registration Pacing

Velvet Chainsaw

Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. Market differently. One of the most effective tactics for moving fence sitters to registrants is influencer-marketing campaigns. The post 2022 Conference Registration Pacing appeared first on Velvet Chainsaw.

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Why EventMobi + Zoom is the Winning Combination for Virtual Conferences

Eventmobi

Zoom has seen a huge rise in popularity during 2020, to the point where its name has become synonymous with video conferencing. So for many event planners looking for the right tool to host a virtual conference, Zoom is the first thing that comes to mind. 5 Reasons for Running Your EventMobi Virtual Conference Sessions via Zoom.

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2021 Virtual-Conference Big Ideas

Velvet Chainsaw

In 2020, attendees, sponsors, and exhibitors were more forgiving of our virtual conferences than they will be in 2021. They, like you, are all experiencing Zoom fatigue and will have much higher expectations for conferences this coming year — especially those they are investing their precious time and money.

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Lessons from Dubai’s Massive, Rescheduled 2020 World Expo

Smart Meetings

We asked Kailash Nagdev, senior vice president of sales and analytics for EXPO 2020 Dubai , to shine a light on the seven years of work required to coordinate input from 200 stakeholders in 191 countries with the goal of “driving innovation and inspiring action to deliver real-life solutions to real-world problems.”

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End Game: How Event Marketers are Keeping Attendees from Leaving Early

Event Marketer

Over the years, event marketers have relied on traditional tactics to sustain event engagement, like wrapping the event with a concert by a Grammy Award-winning artist or offering major incentives like free travel. More Conference Coverage: To Stay or To Go: Brands Weigh the Pros and Cons of Moving a Flagship Conference.