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Small is the new big—for meetings!

Conferences that Work

10 years ago, I pointed out that most meetings are small meetings. It seems the meeting industry is finally catching on to this reality and its benefits. Smaller meetings, known by industry experts as micro events, continue strong growth. These are smaller (< 100 attendees) meetings, often held offsite.

Meetings 218
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Does Your Conference Need an Emcee?

Velvet Chainsaw

Having an emcee at your event was a nice-to-have prior to 2020. Talk to any meeting owner who has managed a large virtual event this past year using a skilled emcee and he or she will tell you it made all the difference. Bottom line: Having an emcee allows you, the meeting owner, to sleep better at night. Now it’s a must-have.

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[Webinar] INFLUENCE 2020, National Speakers Association Virtual Experience

Velvet Chainsaw

Meet the brains behind the design of the highly successful National Speakers Association’s INFLUENCE 2020 Virtual in August. Hear testimonials from first-hand attendees–experts in the meeting and event space–who can’t stop singing the virtual experience’s praises! EDT, for an interactive webinar. REGISTER NOW.

2020 370
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Make the meeting bigger!

Conferences that Work

Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. The massive disruption of in-person events since March 2020 has shaken our industry to the core. Online and hybrid meetings have seen less drastic reductions. Instead, make the meeting design right. (

Meetings 367
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2022 Conference Registration Pacing

Velvet Chainsaw

Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. It’s expected that meetings in Q3 or Q4 will outperform those held in the first half of this year. A lot of meetings operating in Q1 and Q2 ended up extending their early-bird deadlines multiple times. Adjust your date fees.

2022 397
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The meeting industry new normal — Part 2

Conferences that Work

The meeting industry old normal is over, and many event professionals are hoping and waiting for a new normal. What will the meeting industry new normal look like? The meeting industry old normal. For most of human history, of course, this has been the only meeting option. The meeting industry new normal.

Meetings 380
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Make your entire conference a braindate

Conferences that Work

Why not make your entire conference a braindate? One of Skift’s “ 10 event trends for 2020 ” is networking. ” The author, Julius Solaris , tweeted: “…braindates are in our top 10 trends for 2020…Too much of an undervalued tool and approach. Instead make your entire conference a braindate!