This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The event industrys leading information resource on face-to-face marketing,EventMarketer, is expanding the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of event industry professionals.
Needless to say, 2020 is set to be another bar-raising year for event management professionals. Here’s a complete round-up of the ten best event tech conferences that you should be excited for in 2020. Event Planner Expo. C2 Montréal 2020. What to look forward to -. IMEX America. Wedding MBA.
If you use an event management platform like Attendease, selling tickets directly on Facebook becomes easier. Attendease allows event managers to use global fields to track and assess information across multiple events. How to Promote an Event on Twitter. Need professional help with planning your 2020events?
In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Make sure the registration software offers on-site event registrations. Attendee tracking.
But in the midst of this tumultuous time a silver lining has surfaced: Eventmarketers have come out the other side with a more diverse skillset, a more sophisticated understanding of the customer journey and overall marketing mix and the ever-important ability to pivot on a dime. Embrace Integrated Marketing.
Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. This article was originally published in 2020 and is updated periodically.
What does 2020 hold for the events industry? With rapid innovation and global sharing of ideas entrenched in technology – event managers are not any more afraid of applying new methods in order to find their perfect blueprint for an event. Below are the top 9 event trends that will shape 2020. A lot in fact!
Even if your 2018 events made an incredible impression, in 2019–2020, you should learn how to make these experiences even more memorable and impressive. The most important goal remains to consider everything—absolutely all modern tips and tactics to improve your event with our current event trends. Engaging technology.
It’s time to dive deep into the world of 2020eventmarketing trends! So today, we kickstart this series of episodes with 2020eventmarketing trends. As event professionals, marketing is an enormous part of what we do. 2020 Business Trends and How They Impact Events.
According to a recent survey we conducted with Demand Gen Report, 54% of companies are increasing their budget for in-person events this year. But with bigger investments comes the need for smarter marketing.
The last two years served as a chance to learn the ins and outs of virtual events. So why have 64 percent of surveyed eventmarketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? In the study, hybrid events were found to be the least effective event form. “A
The following insights were derived from the EventMarketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. But the continued desire for virtual events can’t be downplayed.
How to Manage Large Online Events With Gevme. GEVME is a certified and reliable event management software to manage and enhance your large online event with the newest eventmarketing technology. Recently launched GEVME live allows you to run secure big virtual events.
Who would have known that 2020 would go down as one of the most influential years- if not the most influential year- for virtual events in history? Even as the highest-ranked event trends predictor in the industry, even we couldn’t guess this. Here we go as we make predictions on the hottest trends to hit virtual events!
Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. The massive disruption of in-person events since March 2020 has shaken our industry to the core. We have also seen the emergence of new forms of online events, supported by solid business models.
Ultimately, by keeping the customer top-of-mind through their speaker and attendee experience, you’ll already have a worthy virtual event. . The post Content Strategy for Virtual Events | 5 Lessons from Adobe Summit 2020 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
In this episode of Event Peeps, we explore the passion projects eventmarketers are working on outside of their hectic schedules. The post Event Peeps Podcast: Passion Projects—I Built a Nonprofit appeared first on EventMarketer.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
The editors of EventMarketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Best B-to-B Conference or Event. 2021 EX AWARDS.
Just like that, we blinked and it’s time to talk about the 2020event trends. This year we stepped it up and surveyed hundreds of #Eventprofs to weigh in on the hottest trends for 2020. Instead, we’re bringing you a curated list of the top event trends for 2020. 2020Event Trends: Personalization for Attendees.
Here’s what the other marketers have to say will be the biggest marketing opportunity this 2020. AI will play a big role in 2020 — from virtual customer assistants to AI driven marketing campaigns. Direct messaging will be used to streamline customer service and assist sales in 2020. The Rise of AI.
In spring 2020, the global pandemic played orca to the moose of live events. Orcas prey on moose. Yes, they’re apex predators — animals at the top of the food chain — but it’s still unnerving to consider a six-ton aquatic mammal going after an overgrown deer. But for Chicago’s Lincoln Park Zoo, the upset […].
First, organizers delayed the games by a year in deference to the COVID-19 pandemic (yet kept the name Tokyo 2020). New this year was the Samsung Galaxy Tokyo 2020 Media Center, a virtual experience that served as the center of all Samsung p.r. activities throughout Tokyo 2020. Then they announced a ban on nearly all spectators.
Our annual guide to the top 100 agencies serving the eventmarketing industry. It’s year two of a global pandemic that has systematically, with every wave, challenged the event industry and stretched its players’ creativity and patience more than anyone ever thought possible. Meet the Top 100 Event Agencies of 2021.
It wasn’t long ago that force majeure was commonly perceived as insignificant boilerplate language added to the end of an event contract. Then 2020 and a global pandemic hit, and the provision was suddenly viewed as an instrumental clause that could shield event hosts from legal action as a sea of cancellations was sweeping the industry.
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
Skift Take: As the industry gathers together for IMEX in Las Vegas, news broke that Kimberley Gishler, president and CEO, and Olga Rosenbrook, director of programming and member services of the Corporate EventMarketing Association (CEMA) — an organization that PCMA acquired in December 2020 have resigned.
The trends keep on coming, and today we’re tackling 2020event design trends! And we’ve already covered business and marketing trends, so it’s time to get a little more creative. And Susie has decades of experience in events, a thirst to travel the world and a curiosity to explore trends pertaining to design.
The last 21 months have proven that the challenges women in the eventmarketing industry face are unique and constantly evolving. The survey revealed that 42 percent of women say they have been “often” or “almost always” burned out in 2021, compared to 32 percent in 2020. Let’s meet this year’s roster of Women in Events.
When the 810 Seventh Avenue venue opens for business later this year, the leading provider of urban non-residential event venues in the UK and New York City will offer an extra 7 meeting spaces across two floors, 22nd & 23rd, with the largest room able to accommodate up to 140 theater style. corporate eventmarket has been valued at $95.3
Eventmarketers today are grappling with the rising cost of event services, extensive shipping delays and labor shortages. And while there’s a general sense of optimism, the majority of eventmarketing budgets are not expected to be fully reinstated to 2019 spend levels until next year, or even 2024 for some organizations.
Planning and managing an event requires effort, dedication, and a lot of attention. With the progress of time and technology, events alike are also becoming more complex to plan and manage. What is Event Management Software in 2020? Choose From the TOP Online Event Management Tools in 2020.
Since 2020 the event industry has aggressively adopted virtual events. What started off as an alternative to live events during the 2020 pandemic, has now become a must have format for event professionals in the future. Virtual events continue to deliver better ROI, Higher lead generation and Better content.
To make the event seamless, UAK needed a user-friendly, stable and secure virtual event platform that would do more than just allow them to host sessions – it would come with a suite of networking features and customized virtual lobbies. e2m OnAir turned UAKON 2020, their 34th annual conference into a virtual event.
The combined digital and physical expressions of the brand in a new event identity leverages smart, modular construction designed to be repurposed across the brand’s entire 2024 event program, including Blackhat, AWS and Money 2020, hitting sustainability and value-over-time objectives and delivering value and equity for the brand.
More on Experience Design: Design Ideas for Outdoor Micro Event Venues. Full Coverage: The 2020 Experience Design & Technology Awards. In the b-to-b world, in particular, “owned” spaces are going to be the new norm, according to Kevin Dana, executive director-merchandising and product at CORT Events.
There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era EventMarketing Plan. See also : 2020’s Upcoming Virtual Annual Industry Conferences. Think Virtual First .
But for automotive eventmarketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . In fact, a 2020 study by the Capgemini Research Institute found that 46 percent of consumers want to search for and purchase cars online rather than visit dealerships.
[…]. The post Top EventMarketing Company: Clutch Global Awards Tigris Events for 2020 appeared first on Leading the Canadian Industry in Dynamic Event Staffing & Experiential Marketing.
Experts across the board have pointed to the lower risk of virus transmission in outdoor settings, prompting eventmarketers to tap into a fresh variety of outdoor venues and programming that allows for social distancing while keeping attendees engaged. This article was originally published in 2020 and is updated periodically.
In January 2020, Bloomberg Media launched Bloomberg Green, a multiplatform editorial brand focused on climate change news, analysis and solutions, with the first Bloomberg Green event at Davos 2020 and plans to continue incorporating programming into other Bloomberg Live events throughout the year—until they were put on pause due to COVID.
Talib Abdullahi, National Events Coordinator, Tito’s Handmade Vodka. In this episode of Event Peeps, we explore the passion projects eventmarketers are working on outside of their hectic schedules. Read more about Talib in EventMarketer’s 2022 Diversity in Color special report.). Let us know.
To get a clear picture on what it takes to set the stage in modern events, we turned to three experts in the space for their perspectives on what’s trending and how what we know about design is changing in the virtual landscape. More Experience Design Inspiration: Full Coverage: The 2020 Ex Awards. Photo credit: Walmart/Leo Events.
The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. It’s that connective tissue that holds your event together. Mark Henneberger , Vice President of Events Solutions at Walmart.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content