Remove 2020 Remove Event Marketing Remove Global Events
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End Game: How Event Marketers are Keeping Attendees from Leaving Early

Event Marketer

Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. This article was originally published in 2020 and is updated periodically.

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Hamilton Event Agency Awarded for “Pivot” to Help Save Lives

Smart Meetings

The global event marketing agency Hamilton has been recognized with an EDDIE award for an exceptionally smart move in February. The company transitioned from immersive brand events to vaccination events. Event on Ivy Tech Community College campus in Sellersburg; Photo credit: Courtney Cantor.

2021 244
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Post-COVID Storytelling: How Marketers are Activating Their Brand’s Stories in the Year Ahead

Event Marketer

The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. It’s that connective tissue that holds your event together. Mark Henneberger , Vice President of Events Solutions at Walmart.

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Live from Chicago: Inside the 19th Annual Experiential Marketing Summit

Event Marketer

The “family reunion,” in-person for the first time since the 2019 event, offered education, discussion forums, networking experiences, a Hall of Ideas featuring solutions providers and the 2021 combined Ex Awards + Experience Design & Technology Awards ceremony. Alex Sapiz, VP-Global Events, Cisco. Start something new.

Marketing 246
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52eight3 asks “Is your event PR-worthy?” at International Confex 2020

Event Industry News

This practical session will also give attendees vital tips and takeaways on how to get greater coverage, build engagement and ultimately achieve greater exposure for their events and brand. 52eight3 is a highly skilled marketing and PR agency focused on getting technology and suppliers seen, known and loved by event organisers.

2020 97
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ELI Virtual Event Profile: CloudBees DevOps 2020

Event Leadership Institute

CloudBees originally planned DevOps World 2020 for September 21-25, 2020, in Las Vegas. and international audience limited to travel combined with national and international guidelines regarding the COVID-19 pandemic, CloudBees realized it wasn’t going to be possible to hold DevOps World 2020 in-person. Sign in to view).

2020 98
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Event Techonology Awards 2020 Meet the Judges: Aleksandra Panyukhina

Event Industry News

The judging panel for the awards is a stellar line-up of experts and we’d like to introduce them to you in our Meet the Judges series, this week we present Aleksandra Panyukhina, head of event marketing at Userlane. The year 2020 has been the best example of how agile and proactive this industry is. Best (and worst?)

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