EventBank Insights

JANUARY 6, 2020

That’s just some of the marketing challenges we’ve encountered over the past year. But to succeed in marketing, you always need to be forward-thinking. Here’s what the other marketers have to say will be the biggest marketing opportunity this 2020. Marketers Should Rely Not Only on Data But Actionable Insights.

2020 139

2020 Marketing Social Media B2B 139

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Event Marketer

JULY 12, 2021

Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing. So as the industry begins to emerge from COVID’s fog, event marketers looking to cultivate career growth should be keeping their established skills sharp while embracing the new set of tools they’ve added to their arsenal.

Event Marketing 142

Event Marketing Marketing Social Media 2021 142

GEVME

MAY 15, 2020

Knowing from where they will be connecting is crucial to understand online event planning. Today you can find a number of reputable technical suppliers to help you with the software to market the event, conduct registrations online, host and orchestrate the event online. This is essential for online events. .

2020 294

2020 Management Social Media Event Management 294

SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. See also : 2020’s Upcoming Virtual Annual Industry Conferences. Think Virtual First .

2021 138

2021 Event Marketing Marketing Technology 138

Nunify

JANUARY 4, 2022

Since 2020 the event industry has aggressively adopted virtual events. What started off as an alternative to live events during the 2020 pandemic, has now become a must have format for event professionals in the future. Virtual events continue to deliver better ROI, Higher lead generation and Better content.

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Event Marketer

JUNE 14, 2021

Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make the difference between an event that falls a little flat or one that wraps leaving everyone with all the feels. This article was originally published in 2020 and is updated periodically.

Event Marketing 141

Event Marketing Marketing Food and Beverage Travel 141

Conferences that Work

JANUARY 10, 2022

Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. The massive disruption of in-person events since March 2020 has shaken our industry to the core. We have also seen the emergence of new forms of online events, supported by solid business models.

Meetings 336

Meetings Meeting Design 2020 Speakers 336

Endless Events

MAY 19, 2020

Who would have known that 2020 would go down as one of the most influential years- if not the most influential year- for virtual events in history? Even as the highest-ranked event trends predictor in the industry, even we couldn’t guess this. Here we go as we make predictions on the hottest trends to hit virtual events!

2020 133

2020 Sustainability Events Event Apps 133

Marketo Events

JUNE 2, 2020

Ultimately, by keeping the customer top-of-mind through their speaker and attendee experience, you’ll already have a worthy virtual event. . The post Content Strategy for Virtual Events | 5 Lessons from Adobe Summit 2020 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

2020 211

2020 Speakers Events Tech 211

Endless Events

FEBRUARY 3, 2020

?? The Best of the Best: Event Marketing: How to Measure Event Marketing Success. Mic Up: Microphones For Events – How Many Do You Need? ? Need some additional help making sure you budget for event marketing? Download our Event Budget Spreadsheet Template! . ???? Upcoming events.

Event Marketing 88

Event Marketing Marketing 2020 2016 88

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Tigris Events

DECEMBER 2, 2020

[…]. The post Top Event Marketing Company: Clutch Global Awards Tigris Events for 2020 appeared first on Leading the Canadian Industry in Dynamic Event Staffing & Experiential Marketing.

2020 72

2020 Event Marketing Marketing Events 72

EventMB

OCTOBER 11, 2022

Skift Take: As the industry gathers together for IMEX in Las Vegas, news broke that Kimberley Gishler, president and CEO, and Olga Rosenbrook, director of programming and member services of the Corporate Event Marketing Association (CEMA) — an organization that PCMA acquired in December 2020 have resigned.

Corporate Events 211

Corporate Events 2020 Event Marketing Marketing 211

PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.

Event Marketing 98

Event Marketing Marketing Trade Shows Social Media 98

Endless Events

NOVEMBER 15, 2019

Just like that, we blinked and it’s time to talk about the 2020 event trends. This year we stepped it up and surveyed hundreds of #Eventprofs to weigh in on the hottest trends for 2020. Instead, we’re bringing you a curated list of the top event trends for 2020. 2020 Event Trends: Personalization for Attendees.

2020 125

2020 Tech Sustainability Hotels 125

GEVME

MAY 15, 2020

Planning and managing an event requires effort, dedication, and a lot of attention. With the progress of time and technology, events alike are also becoming more complex to plan and manage. What is Event Management Software in 2020? Engagement features to keep your online event audience engaged.

Event Management 156

Event Management 2020 Management Social Media 156

Picatic by Eventbrite

MAY 5, 2021

In spring 2020, the global pandemic played orca to the moose of live events. Orcas prey on moose. Yes, they’re apex predators — animals at the top of the food chain — but it’s still unnerving to consider a six-ton aquatic mammal going after an overgrown deer. But for Chicago’s Lincoln Park Zoo, the upset […].

2020 360

2020 Events Event Marketing Marketing 360

Eventmobi

FEBRUARY 15, 2019

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.

Marketing 152

Marketing Social Media Speakers 2018 152

Endless Events

DECEMBER 24, 2019

The trends keep on coming, and today we’re tackling 2020 event design trends! And we’ve already covered business and marketing trends, so it’s time to get a little more creative. And Susie has decades of experience in events, a thirst to travel the world and a curiosity to explore trends pertaining to design.

2020 111

2020 Event Design Speakers Travel 111

Smart Meetings

FEBRUARY 15, 2022

So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? This is according to a recent study by CMO Council, in collaboration with Cvent, titled “ NextGen Events: Optimized for Outcomes. ”. Hybrid is Hard.

Event Marketing 98

Event Marketing Marketing Healthcare 2019 98

Attendease

FEBRUARY 4, 2020

For them, these events serve as an extremely specialized branch of promotion and marketing, bringing together brands and potential customers/business leaders on a face to face basis. The event marketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences.

Sponsorships 312

Sponsorships B2C Financial Event Ideas 312

e2m.live

MARCH 2, 2021

To make the event seamless, UAK needed a user-friendly, stable and secure virtual event platform that would do more than just allow them to host sessions – it would come with a suite of networking features and customized virtual lobbies. e2m OnAir turned UAKON 2020, their 34th annual conference into a virtual event.

2020 98

2020 Education Conference Speakers 98

GEVME

JANUARY 14, 2020

A properly planned pricing strategy takes into account the cost of the product, the amount of labour, the expenses made on advertising, trade margins and the market conditions, on the whole, are essential to zero down on the sale price. The wrong way to price events. Not marketing your event enough.

2020 156

2020 Events Advertising Travel 156

Event Industry News

AUGUST 20, 2020

One of the leading venues in the re-opening of the events industry, the Business Design Centre has announced it will be hosting The Exhibition Marketers Masterclass, a brand-new, one day training course dedicated to the exhibition industry, it has been announced. Tickets cannot be purchased for the Exhibition Marketer’s Masterclass.

Marketing 116

Marketing Sponsorships Trade Shows 2020 116

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

Marketing 118

Marketing Social Media Trade Shows Event Marketing 118

Bizzabo

OCTOBER 29, 2020

We’re highlighting event marketing professionals behind 2020's top 100 cloud companies around the world. We’re highlighting senior event and marketing professionals whose work has caught our attention. The Cloud 100 Event Marketing Heroes are the leaders to watch as these organizations continue to grow.

Marketing 112

Marketing Retail 2020 Tech 112

Hubilo Blog

APRIL 17, 2020

What is the next big thing in 2020? . The biggest thing that can happen in the world in 2020 is Virtual Conferences – Online Events. Let’s understand various reasons in detail why virtual conferences – online events will be the next big thing in 2020. Customizing strategies is key to marketing .

2020 95

2020 Social Media Conference Education 95

Expo Pass

JULY 10, 2024

Event marketing runs on content, whether videos, photos, audio, or written content. It’s how you share your story and connect with audiences during the event experience. Don’t waste your A+ event content just because the attendees have left! Repurposing content is a common strategy in event marketing.

Marketing 125

Marketing Social Media Speakers Events 125

Expo Pass

DECEMBER 29, 2020

2020 was a year of adapting, reinventing, and coming up with plenty of creative solutions (mostly while talking to people on tiny screens). Introducing a more powerful way to bring your event to life with virtual technology. We solved a space crime for our 2020 holiday party. Event Execution. Event Marketing.

2020 148

2020 Entertainment Technology Hospitality 148

Event Industry News

FEBRUARY 19, 2020

Topics covered include how to build your event story; the difference between your marketing message and your PR hook; and how to leverage existing data to build your story. 52eight3 is a highly skilled marketing and PR agency focused on getting technology and suppliers seen, known and loved by event organisers.

2020 97

2020 Event Tech Education Global Events 97

Event Smart

OCTOBER 1, 2022

Business events and the event industry, in general, have both taken a break, a long break at that one. Revenues from live events fell as the pandemic caused a worldwide cancellation of events. The […].

Event Planning 105

Event Planning Event Marketing 2020 Marketing 105

Gallus Events

OCTOBER 15, 2019

Every event organiser and event marketer knows this right? You would therefore expect to find the “best in class” at our events. Attending this unique event is your chance for face to face networking, in depth education, event inspiration, and tons of opportunities to bolster business!

2012 178

2012 Event Marketing Marketing Events 178

Event Marketer

JULY 5, 2021

Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. We’re talking, of course, about the 19th annual Experiential Marketing Summit. Stay tuned for part three of EMS 2021, taking place live and in living color at Chicago’s McCormick Place, Oct. DIGITAL DWELL TIME.

Marketing 122

Marketing Trade Shows 2021 2020 122

Event Leadership Institute

NOVEMBER 18, 2020

CloudBees originally planned DevOps World 2020 for September 21-25, 2020, in Las Vegas. and international audience limited to travel combined with national and international guidelines regarding the COVID-19 pandemic, CloudBees realized it wasn’t going to be possible to hold DevOps World 2020 in-person.

2020 98

2020 Speakers Consulting 2021 98

Event Industry News

DECEMBER 17, 2019

by Brecht Fourneau, senior director, EMEA & APAC Marketing, Aventri. Event technology is a fast-changing landscape. To this end, here are three top trends that will drive opportunity and growth in 2020 and beyond. Trend #1: Rise of the integrated event management software (EMS) platform. And this is huge.

2020 96

2020 Event Tech Tech Event Apps 96

Event Marketer

JULY 26, 2021

Storytelling has always been the beating heart of experiential marketing. The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. Mark Henneberger , Vice President of Events Solutions at Walmart.

Marketing 124

Marketing 2020 Event Marketing Speakers 124