atEvent

JANUARY 22, 2020

According to a recent survey we conducted with Demand Gen Report, 54% of companies are increasing their budget for in-person events this year. But with bigger investments comes the need for smarter marketing.

2020 138

2020 Marketing Event Marketing B2B 138

Attendease

DECEMBER 23, 2019

What does 2020 hold for the events industry? With rapid innovation and global sharing of ideas entrenched in technology – event managers are not any more afraid of applying new methods in order to find their perfect blueprint for an event. Below are the top 9 event trends that will shape 2020. A lot in fact!

2020 243

2020 Event Apps Social Media Travel 243

GEVME

AUGUST 15, 2019

Even if your 2018 events made an incredible impression, in 2019–2020, you should learn how to make these experiences even more memorable and impressive. The most important goal remains to consider everything—absolutely all modern tips and tactics to improve your event with our current event trends. Engaging technology.

2020 219

2020 2019 Negotiating Technology 219

Event Marketer

JULY 5, 2021

Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. We’re talking, of course, about the 19th annual Experiential Marketing Summit. Stay tuned for part three of EMS 2021, taking place live and in living color at Chicago’s McCormick Place, Oct. DIGITAL DWELL TIME.

Marketing 317

Marketing Trade Shows 2021 2020 317

Event Marketer

JULY 26, 2021

Storytelling has always been the beating heart of experiential marketing. The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. Mark Henneberger , Vice President of Events Solutions at Walmart.

Marketing 312

Marketing 2020 Event Marketing Speakers 312

Event Marketer

JULY 16, 2024

CORA At the 2020 Women’s March in Washington, D.C., At Australian music festival Splendour in the Grass, the company popped up a private luxury bathroom (dubbed a “life-changing loo”) that could be accessed by signing up for its mailing list or purchasing a product from the on-site Modibodi pop-up store.

Apparel 277

Apparel Marketing 2024 2020 277

Event Marketer

JULY 12, 2021

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. But the continued desire for virtual events can’t be downplayed.

2021 334

2021 2020 Event Marketing Hotels 334

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

EventBank Insights

JANUARY 6, 2020

That’s just some of the marketing challenges we’ve encountered over the past year. But to succeed in marketing, you always need to be forward-thinking. Here’s what the other marketers have to say will be the biggest marketing opportunity this 2020. Marketers Should Rely Not Only on Data But Actionable Insights.

2020 139

2020 Marketing Social Media B2B 139

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Event Marketer

OCTOBER 11, 2021

These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer. Alex Sapiz, VP-Global Events, Cisco.

Marketing 246

Marketing 2021 Global Events Technology 246

Event Marketer

AUGUST 14, 2023

Kate Wolff, Co-Founder/Co-Chair, and Arya Davachi, Programming Director, Do the WeRQ Somewhere between 2020’s DEI reckoning and the violent rhetoric queer people are facing in 2023, the level of support provided to the LGBTQ+ community by brands has taken a nosedive.

Marketing 246

Marketing 2023 Advertising 2020 246

Event Marketer

MARCH 21, 2023

But for a brand like White Claw, which was “born out of culture,” according to Kevin Brady, vp-integrated marketing and creative, activating during the music festival portion was a no-brainer (G7 Entertainment Marketing handled). White Claw was born out of culture in 2019 and 2020. Head to Chief Marketer for the full interview.

2023 246

2023 Marketing 2019 2016 246

GEVME

MAY 15, 2020

Knowing from where they will be connecting is crucial to understand online event planning. Today you can find a number of reputable technical suppliers to help you with the software to market the event, conduct registrations online, host and orchestrate the event online. This is essential for online events. .

2020 294

2020 Management Social Media Event Management 294

Conferences that Work

JANUARY 10, 2022

Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. The massive disruption of in-person events since March 2020 has shaken our industry to the core. We have also seen the emergence of new forms of online events, supported by solid business models.

Meetings 367

Meetings Meeting Design 2020 Speakers 367

SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. See also : 2020’s Upcoming Virtual Annual Industry Conferences. Think Virtual First .

2021 138

2021 Event Marketing Marketing Technology 138

Nunify

JANUARY 4, 2022

Since 2020 the event industry has aggressively adopted virtual events. What started off as an alternative to live events during the 2020 pandemic, has now become a must have format for event professionals in the future. Virtual events continue to deliver better ROI, Higher lead generation and Better content.

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Event Marketer

NOVEMBER 14, 2022

In this episode of Event Peeps, we explore the passion projects event marketers are working on outside of their hectic schedules. The post Event Peeps Podcast: Passion Projects—I Built a Nonprofit appeared first on Event Marketer.

2020 264

2020 Event Marketing Marketing Events 264

Event Marketer

NOVEMBER 30, 2022

Event marketers today are grappling with the rising cost of event services, extensive shipping delays and labor shortages. And while there’s a general sense of optimism, the majority of event marketing budgets are not expected to be fully reinstated to 2019 spend levels until next year, or even 2024 for some organizations.

2023 325

2023 Sponsorships 2024 2019 325

Endless Events

MAY 19, 2020

Who would have known that 2020 would go down as one of the most influential years- if not the most influential year- for virtual events in history? Even as the highest-ranked event trends predictor in the industry, even we couldn’t guess this. Here we go as we make predictions on the hottest trends to hit virtual events!

2020 133

2020 Sustainability Events Event Apps 133

Event Marketer

JULY 25, 2024

It wasn’t long ago that force majeure was commonly perceived as insignificant boilerplate language added to the end of an event contract. Then 2020 and a global pandemic hit, and the provision was suddenly viewed as an instrumental clause that could shield event hosts from legal action as a sea of cancellations was sweeping the industry.

Financial 289

Financial Contracts Negotiating 2021 289

Event Marketer

SEPTEMBER 28, 2021

Our annual guide to the top 100 agencies serving the event marketing industry. It’s year two of a global pandemic that has systematically, with every wave, challenged the event industry and stretched its players’ creativity and patience more than anyone ever thought possible. Meet the Top 100 Event Agencies of 2021.

2021 352

2021 Entertainment 2020 Event Marketing 352

Marketo Events

JUNE 2, 2020

Ultimately, by keeping the customer top-of-mind through their speaker and attendee experience, you’ll already have a worthy virtual event. . The post Content Strategy for Virtual Events | 5 Lessons from Adobe Summit 2020 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

2020 211

2020 Speakers Events Tech 211

Event Marketer

DECEMBER 21, 2021

The last 21 months have proven that the challenges women in the event marketing industry face are unique and constantly evolving. The survey revealed that 42 percent of women say they have been “often” or “almost always” burned out in 2021, compared to 32 percent in 2020. Let’s meet this year’s roster of Women in Events.

2021 266

2021 Meetings 2020 Event Marketing 266

EventMB

OCTOBER 11, 2022

Skift Take: As the industry gathers together for IMEX in Las Vegas, news broke that Kimberley Gishler, president and CEO, and Olga Rosenbrook, director of programming and member services of the Corporate Event Marketing Association (CEMA) — an organization that PCMA acquired in December 2020 have resigned.

Corporate Events 227

Corporate Events 2020 Event Marketing Marketing 227

Event Marketer

SEPTEMBER 20, 2021

Experts across the board have pointed to the lower risk of virus transmission in outdoor settings, prompting event marketers to tap into a fresh variety of outdoor venues and programming that allows for social distancing while keeping attendees engaged. This article was originally published in 2020 and is updated periodically.

Venues 336

Venues 2020 Marketing Event Marketing 336

Event Marketer

MAY 16, 2022

For event marketers, keeping track of these ever-changing variants is like keeping up with the Kardashians. Fortunately, it’s not 2020 anymore, and experience builders have been through enough planning, pivoting and canceling to know how to build rock-solid backup strategies and nimble methodologies that stand up to the times.

2022 352

2022 Trade Shows Marketing Consulting 352

Event Marketer

MAY 20, 2024

The combined digital and physical expressions of the brand in a new event identity leverages smart, modular construction designed to be repurposed across the brand’s entire 2024 event program, including Blackhat, AWS and Money 2020, hitting sustainability and value-over-time objectives and delivering value and equity for the brand.

2024 306

2024 2020 Sustainability Conference 306

Event Marketer

APRIL 25, 2021

Five insights on COVID-proofing your indoor events. Among the countless aspects of events that marketers have had to rethink in the wake of the pandemic is how social distancing impacts experience design. More on Experience Design: Design Ideas for Outdoor Micro Event Venues. Photo credit: CORT Events.

2020 359

2020 2019 Events Marketing 359

Endless Events

FEBRUARY 3, 2020

?? The Best of the Best: Event Marketing: How to Measure Event Marketing Success. Mic Up: Microphones For Events – How Many Do You Need? ? Need some additional help making sure you budget for event marketing? Download our Event Budget Spreadsheet Template! . ???? Upcoming events.

Event Marketing 88

Event Marketing Marketing 2020 2016 88

Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . In fact, a 2020 study by the Capgemini Research Institute found that 46 percent of consumers want to search for and purchase cars online rather than visit dealerships.

Automotive 299

Automotive 2022 2020 Sponsorships 299

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Event Marketer

SEPTEMBER 27, 2021

First, organizers delayed the games by a year in deference to the COVID-19 pandemic (yet kept the name Tokyo 2020). New this year was the Samsung Galaxy Tokyo 2020 Media Center, a virtual experience that served as the center of all Samsung p.r. activities throughout Tokyo 2020. Then they announced a ban on nearly all spectators.

Airlines 289

Airlines 2020 Sponsorships Sports 289

Tigris Events

DECEMBER 2, 2020

[…]. The post Top Event Marketing Company: Clutch Global Awards Tigris Events for 2020 appeared first on Leading the Canadian Industry in Dynamic Event Staffing & Experiential Marketing.

2020 72

2020 Event Marketing Marketing Events 72

Event Marketer

APRIL 21, 2021

Outdoor sports enthusiasts will return to Vail this year to compete in the GoPro Mountain Games after the event went virtual in 2020. There will be fewer athletic activities involved at the 2021 event, but attendees can still expect plenty of competitive action, in addition to live music performances and art experiences.

2020 331

2020 2022 2021 Insurance 331

Event Marketer

OCTOBER 25, 2022

Talib Abdullahi, National Events Coordinator, Tito’s Handmade Vodka. In this episode of Event Peeps, we explore the passion projects event marketers are working on outside of their hectic schedules. Read more about Talib in Event Marketer’s 2022 Diversity in Color special report.). Let us know.

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2022 Sports 2020 Event Marketing 246

PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.

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Event Marketing Marketing Trade Shows Social Media 98