Event Marketer

OCTOBER 6, 2021

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Best B-to-B Conference or Event. 2021 EX AWARDS.

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EventBank Insights

JANUARY 6, 2020

Here’s what the other marketers have to say will be the biggest marketing opportunity this 2020. AI will play a big role in 2020 — from virtual customer assistants to AI driven marketing campaigns. Direct messaging will be used to streamline customer service and assist sales in 2020. The Rise of AI.

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Eventsforce

DECEMBER 12, 2019

Want the lowdown on all things event tech? In this month’s round up of top tech stories, we look at the latest trends in social media and what event professionals can do to boost their marketing activities in 2020. Related reading: How to Choose the Right Influencers for Your Event Marketing Activities.

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Endless Events

MAY 19, 2020

Who would have known that 2020 would go down as one of the most influential years- if not the most influential year- for virtual events in history? Even as the highest-ranked event trends predictor in the industry, even we couldn’t guess this. Here we go as we make predictions on the hottest trends to hit virtual events!

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Event Marketer

DECEMBER 20, 2021

And while the brand was targeting 18- to 24-year-old Gen Z consumers, the program is part of a larger strategy based on a “trickle-up” phenomenon the brand experienced as it launched in March of 2020. . For 2022, the brand plans to leverage influencer campaigns, college ambassador programs, festivals and events like New York Fashion Week.

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Event Marketer

JANUARY 24, 2022

Visitors could snag never-before-seen collectibles, apparel, music and photos, and attend curated events, partake in social media moments and even leave personal tribute messages to the artist. But Amex is hardly the first brand to incorporate sound baths into brand activations and events.

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GEVME

MAY 15, 2020

And when it comes to organizing online events in 2020, apart from event planning skills, it requires the knowledge of online event management tools and technology. What is Event Management Software in 2020? Choose From the TOP Online Event Management Tools in 2020.

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Endless Events

OCTOBER 18, 2022

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENT MARKETING? Organizations use event marketing to: Promote the brand to a larger audience.

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Nunify

JANUARY 4, 2022

Since 2020 the event industry has aggressively adopted virtual events. What started off as an alternative to live events during the 2020 pandemic, has now become a must have format for event professionals in the future. Virtual events continue to deliver better ROI, Higher lead generation and Better content.

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Event Marketer

JANUARY 20, 2022

Intel famously left the show floor proper in 2020 in favor of taking over a restaurant for an invitation-only, intimate experience for its target audiences—customers, press and analysts, and employees. More From Intel’s Event Portfolio: CES 2018: Intel’s ‘Super Highway’ Exhibit and Social Media Strategy Hit High Notes.

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Event Marketer

JANUARY 22, 2024

To engage fans who couldn’t make it to the IRL experiences, “Love Life Date Night” offered a virtual component where couples could participate at home by creating food and cocktail recipes featured across BLK and partnering restaurant social media channels. Treat consumers to sweet samples. Be a part of fans’ memorable milestones.

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Endless Events

NOVEMBER 15, 2019

Just like that, we blinked and it’s time to talk about the 2020 event trends. This year we stepped it up and surveyed hundreds of #Eventprofs to weigh in on the hottest trends for 2020. Instead, we’re bringing you a curated list of the top event trends for 2020. 2020 Event Trends: Personalization for Attendees.

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Event Marketer

SEPTEMBER 27, 2021

Event Marketer: Why is the US Open an effective platform for engaging consumers? Over the years, however, we’ve been able to expand our reach and meet fans at several different touchpoints, including on-premise, e-commerce and social media. We’re eager to continue exploring this trend for future events and launches.

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Attendease

FEBRUARY 26, 2020

Think #GivingTuesday, but planned specifically to boost energy and awareness leading up to your major event. These campaigns thrive on social media where donors can help spread the word. Market value, starting bid amount, and minimum raise amount. It’s easy to see why it’s one of the top event trends for 2020 !

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Event Marketer

DECEMBER 19, 2022

The sold-out, in-person event raised more than $1.2 And from a planning standpoint, the team took on new considerations since the last live event in 2019. “We While “Party on the Pier” is an annual legacy event in L.A. that the community looks forward to, Molenda says, social media plays a big role in spreading the word.

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Event Marketer

JULY 5, 2021

In 2020, outdoor lifestyle footwear brand Chaco pivoted a mobile tour scheduled to stop at major music festivals into a mask-making program for healthcare workers. Among them: number of repairs made, custom sandals designed, rafting sign-ups, social media engagements and overall impressions. What a difference a year can make.

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Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

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Hubilo Blog

APRIL 17, 2020

What is the next big thing in 2020? . The biggest thing that can happen in the world in 2020 is Virtual Conferences – Online Events. Let’s understand various reasons in detail why virtual conferences – online events will be the next big thing in 2020. Social media presence.

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PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.

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Bizzabo

MARCH 6, 2020

From tech to finance to media—here's a look at 30 of the best conferences for women in 2020. These conferences span a diverse array of industries—from finance to media to tech. In many cases, the missions of these events transcend industry boundaries. Here's a look at 30 of the best conferences for women in 2020.

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Event Leadership Institute

NOVEMBER 18, 2020

CloudBees originally planned DevOps World 2020 for September 21-25, 2020, in Las Vegas. and international audience limited to travel combined with national and international guidelines regarding the COVID-19 pandemic, CloudBees realized it wasn’t going to be possible to hold DevOps World 2020 in-person. Audience Engagement.

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Event Industry News

FEBRUARY 14, 2020

The 37th edition of International Confex will take place on 25 – 26 February 2020 at ExCeL London, bringing together thousands of event professionals for two jam-packed days of learning, networking and inspiration. Workplace Culture, How to build a successful business in the events industry How to truly involve your event community.

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Event Marketer

JULY 5, 2021

ComplexCon is a tentpole event for Complex Networks that attracts nearly 60,000 rabid streetwear fans each year, so when COVID shut down the in-person festival in 2020, cancelling altogether wasn’t an option. Complex Networks Upgrades its Virtual Event Strategy to Better Engage Fans—and Brands appeared first on Event Marketer.

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Event Marketer

FEBRUARY 20, 2023

The brand also employed a complete hotel takeover featuring on-premise activations and events throughout Super Bowl 57 weekend, a tactic that earned Budweiser more than 1 billion impressions in 2020. The lucky winner of Marriott’s season-long social media contest was treated to the ultimate hospitality experience.

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Social Tables

SEPTEMBER 14, 2021

Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees. Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight.

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Eventmobi

FEBRUARY 15, 2019

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.

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InCharged

AUGUST 11, 2019

Event Marketing tends to be integrated hand-in-hand with the technological advancements of the era. Coupling this with the popularity of social media and hashtags, has allowed businesses to build a stronger physical and digital presence than ever before. Contact us for more information.

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Showclix

DECEMBER 9, 2019

Have you utilized TikTok yet for your event marketing? TikTok, for those unfamiliar, is a social network for sharing short videos. That means that this high-engagement social media platform is a ripe resource for event marketers! Read on, and start planning your TikTok marketing strategy today!

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Event Marketer

OCTOBER 20, 2023

Drones provide advertisers a unique platform to showcase products and services, amplifying their brand’s presence across social media and beyond. Since its launch in 2020, the Drone Show Competition has reached over 104 countries, with 469 participants and the honor of recognizing 31 outstanding creators.

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Event Marketer

MARCH 23, 2022

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach. Agency: BMF).

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Hubilo Blog

AUGUST 5, 2020

Keep themselves updated with the current event trends and industry. Top 17 virtual event management companies (event planners & organizers) to partner with in 2020 and beyond. I would love to share the top 17 virtual event management consultants below for you all. Contact Showcase Events.

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Eventsforce

JANUARY 23, 2020

In fact, not making the most out of the content you can create around yours events may mean missing out on a huge opportunity for brand promotion and highlighting what makes your event a “can’t-miss” experience. How to Create Content Around Your Event . Read: How to Create Invites that Draw People to Your Events.

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Expo Pass

OCTOBER 13, 2021

It ensures that organizers get a broad spectrum of input, and create an event that speaks to what’s on people’s minds. Just poll people on social media with a few questions. Do this for a few weeks, and eventually, you’ll know exactly what your virtual community is looking for in an event. The way it should be.

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Prestige Events Magazine

MAY 14, 2021

Lift-off for 2021 UK Skytyping – world-renowned aerial display team partners with experiential event, marketing and ambient media agency to deliver world’s largest Sky Billboards. However, until a change to the aviation law in the UK in 2020 Skytyping has not previously been possible in the UK.

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Bizzabo

JULY 2, 2020

We analyzed proprietary data from over 210 virtual events and 799 sessions that occurred between March and June 2020. In response to COVID-19, thousands of event organizers and brands have turned to virtual events to build communities and drive business goals. 80% of virtual event registrations are free.

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EventBank Insights

NOVEMBER 4, 2019

81% of people in the Philippines use social media to send messages every day. 64% of internet users in the Philippines say that what they read on social media influences their purchasing habits. We retrieved feedback from local professionals in the Philippines from our past event here. Social Media.

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Bizzabo

MARCH 4, 2020

Event marketers are no strangers to last-minute changes and crises. Below are updates on how the coronavirus is impacting RSA Conference and what attendees should know and do while at the event. Here’s an example of how SaaStr’s founder updated attendees on Twitter: [link] 2020 is a GO! March 3, 2020.

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