GEVME

JANUARY 4, 2022

When asked about the virtual events taking over the in-person ones, Sara Lieber, Event Marketing Manager at Drift said that ‘’While we are looking for the in-person events to be back in 2022, the virtual component is going to be there to reach larger audiences’’. .

Sponsorships 317

Sponsorships 2022 2021 Events 317

Event Marketer

JUNE 28, 2021

Brands did their best to commemorate Pride Month virtually in 2020. Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.” The post How Five Brands Supported the LGBTQ+ Community with In-person Experiences appeared first on Event Marketer. Agency: LOUDER Experiences, Dallas.

Apparel 331

Apparel Retail Sponsorships 2021 331

Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. DIRECT-TO-CONSUMER MINDSET. 11, the Bronco’s 55th anniversary.

Automotive 299

Automotive 2022 2020 Sponsorships 299

Event Marketer

JULY 16, 2024

CORA At the 2020 Women’s March in Washington, D.C., organic feminine care company Cora leveraged its sponsorship to sample product and broadcast its advocacy of a woman’s right to govern her own body. In addition to relaying its brand ethos and offering samples, Cora delivered a much-needed service at the event: clean bathrooms.

Apparel 271

Apparel Marketing 2024 2020 271

Event Marketer

JUNE 21, 2021

Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App. What: Launched in March 2020, Clubhouse now boasts 10 million users, from celebrities and ceos to everyday people. There’s plenty of evidence that brands are paying influencers to sponsor their rooms, but there’s no official sponsorship platform.

Social Media 356

Social Media Advertising Speakers 2020 356

Nunify

JANUARY 4, 2022

Since 2020 the event industry has aggressively adopted virtual events. What started off as an alternative to live events during the 2020 pandemic, has now become a must have format for event professionals in the future. Virtual events continue to deliver better ROI, Higher lead generation and Better content.

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Event Marketer

JULY 5, 2021

ComplexCon is a tentpole event for Complex Networks that attracts nearly 60,000 rabid streetwear fans each year, so when COVID shut down the in-person festival in 2020, cancelling altogether wasn’t an option. See the environment in action: SPONSORSHIP. For ComplexLand 2.0, The post ComplexLand 2.0:

Apparel 264

Apparel Sponsorships Retail Social Media 264

Bizzabo

NOVEMBER 18, 2020

Looking to secure sponsors for your next virtual event? Writing an effective sponsorship proposal is the key to standing out to your potential partners. Finding event sponsorships is one of the top challenges among event marketers. After all, if Company X is sponsoring your event, it must be good, right?

Sponsorships 94

Sponsorships 2020 Speakers Healthcare 94

Event Marketer

JANUARY 12, 2022

But as part of its strategy for 2020, Visible signed on as sponsor of the iconic Red Rocks Amphitheatre. And when the world was put on hold, so was that key sponsorship opportunity, lost along with the Red Rocks in-person concert season. Doggies included. . We see you, Visible. .

2021 299

2021 Wireless 2018 Sponsorships 299

SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. See also : 2020’s Upcoming Virtual Annual Industry Conferences. Think Virtual First .

2021 138

2021 Event Marketing Marketing Technology 138

Event Marketer

FEBRUARY 7, 2022

Following the brand’s inaugural partnership in 2020 around a 1990 964 Carrera 4 911, Aimé Leon Dore and Porsche, the official automobile of Scope, collaborated on a fully restored 1978 Porsche 911SC on display. The post Hot Property: Brand Experiences at Scope for Miami Art Week appeared first on Event Marketer.

2021 321

2021 Fashion 2020 Tech 321

Event Leadership Institute

NOVEMBER 18, 2020

CloudBees originally planned DevOps World 2020 for September 21-25, 2020, in Las Vegas. and international audience limited to travel combined with national and international guidelines regarding the COVID-19 pandemic, CloudBees realized it wasn’t going to be possible to hold DevOps World 2020 in-person. Sign in to view).

2020 98

2020 Speakers Consulting 2021 98

GEVME

MAY 1, 2021

business was dependent on physical events. In 2020, revenue dropped to zero in a matter of weeks. The entire event industry was adversely affected and nobody was optimistic about the future. Travel Association, 2020). Pivoting to Virtual through Event Technology. from 2020 to 2027. CASE STUDY: SWITCH 2020.

Event Technology 156

Event Technology Technology 2020 2027 156

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Event Marketer

JULY 12, 2021

Surprise content, concierge service and a sense of place and mission—these were among the elements that led to the success of the Essence Festival of Culture, which took place as a hybrid event over two weekends, June 25 to 27 and July 2 to 4. Photo credit: Colin Miller.

Food and Beverage 357

Food and Beverage Travel Events Technology 357

Event Marketer

FEBRUARY 20, 2023

Here, we tackle the sponsorship activations that went the distance for the biggest sporting event of the year. The brand also employed a complete hotel takeover featuring on-premise activations and events throughout Super Bowl 57 weekend, a tactic that earned Budweiser more than 1 billion impressions in 2020.

Sports 246

Sports Hospitality Social Media Sponsorships 246

SmartMeetings

SEPTEMBER 21, 2020

Event organizers and meeting planners are still exploring how they should monetize their virtual events. But, the question behind paid or free isn’t just a monetization question—it ties into every step of the event marketing journey and has a major impact on long-term event and organizational strategy.

Sponsorships 122

Sponsorships Marketing Events Event Marketing 122

Event Industry News

AUGUST 20, 2020

One of the leading venues in the re-opening of the events industry, the Business Design Centre has announced it will be hosting The Exhibition Marketers Masterclass, a brand-new, one day training course dedicated to the exhibition industry, it has been announced.

Marketing 116

Marketing Sponsorships Trade Shows 2020 116

Event Industry News

JUNE 5, 2020

The judging panel for the awards is a stellar line-up of experts and we’d like to introduce them to you in our Meet the Judges series, this week we present Aleksandra Panyukhina, head of event marketing at Userlane. The year 2020 has been the best example of how agile and proactive this industry is. Best (and worst?)

2020 81

2020 Meetings Tech Sponsorships 81

Eventbase

JANUARY 30, 2020

Sponsorship sales make up a significant chunk of the production budget of most enterprise events. Therefore, it’s incredibly important that sponsors have a good experience at your event and return year after year. Here are three innovative ways to breathe new life into your sponsorship programs: 1.

Sponsorships 52

Sponsorships Advertising Event Apps 2019 52

Event Marketer

MARCH 23, 2022

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach. VOLKSWAGEN.

2022 340

2022 Entertainment Tech 2001 340

Event Industry News

NOVEMBER 29, 2019

It will allow organisers of large-scale events to monitor attendance. CEO, Chris Newlands, told Event Industry News: “Spelfie aims to positively disrupt the $144 billion events marketing and sponsorship industry, allowing brands to increase revenues by driving event attendees, influencers and their traffic directly to the brands’ websites.

Sports 107

Sports Event Tech 2020 Tech 107

Bizzabo

APRIL 20, 2020

Welcome to your guide on virtual events in 2020 and beyond. What are virtual events? While nothing can compare to the power of in-person, unprecedented circumstances have had a major impact on the future of events. The differences between webinars and virtual events. Types of virtual events.

2020 67

2020 Conference Speakers Sponsorships 67

Event Marketer

DECEMBER 26, 2023

Marketers who have that age as a target cannot ignore this audience and should probably start working to understand them and get that relationship going sooner rather than later.” Alyson Griffin, Head of Marketing, State Farm From a viral 2011 commercial to a revival in 2020, Jake from State Farm is a household name and internet sensation.

Insurance 277

Insurance 2011 Sports Marketing 277

CadmiumCD

DECEMBER 29, 2020

We’ve put together a comprehensive guide for planning hybrid events and engaging your attendees no matter how they tune in. We got in the habit of doing weekly webinars in 2020 (sometimes more), and there’s no end in sight. Get Inspired to Create the Perfect Event Website. Brush Up On Your Tech Skills.

Trade Shows 104

Trade Shows Conference 2021 2020 104

Expo Pass

JANUARY 13, 2022

Hybrid events also allow for a really unique structure. For example, at the AWS 2020, the in person keynote involved virtual attendees into the mix by projecting them on the stage, how cool! Hybrid has really proven to be a win-win for any event. Event marketing is going next-level. That’s where marketing comes in.

2022 139

2022 2021 Sponsorships Marketing 139

Socio Events

JUNE 14, 2021

If you are an event manager, the urgency to pivot from in-person events to digital experiences in 2020 was likely a big challenge. Virtual events have now become commonplace, and they remain popular among event organizers. What is a Hybrid Event? Example of a Successful Hybrid Event. More sales?

Sponsorships 98

Sponsorships 2020 Speakers Events 98

Event Industry News

MAY 7, 2020

A brand-new, one day training course has been launched today dedicated to providing essential training to marketing teams working within the exhibition industry. The event will be fully hosted for qualified exhibition teams with 10 additional spaces made available for individuals who have been made redundant due to COVID-19 crisis.

Marketing 78

Marketing Sponsorships 2020 Education 78

Social Tables

NOVEMBER 12, 2021

Event signage is used in a variety of ways. For example, event signage can be used to: Advertise sponsorships Display product information Drive brand awareness Interact with event attendees Guide customers to a location Promote products and events Encourage attendees to share content on social media .

Advertising 148

Advertising Trade Shows Social Media Events 148

Bizzabo

DECEMBER 15, 2020

As a result of the Coronavirus Pandemic in 2020, many event professionals found themselves in a place they never imagined. Event professionals pivoted learning about virtual events and safety. It was an incredibly hard time but the events industry is resilient. What we saw in 2020 was a renaissance.

Conference 83

Conference 2021 Sponsorships 2020 83

Expo Logic

FEBRUARY 5, 2020

Download this guide to learn how technology is being used to provide new opportunities focusing on increasing engagement among attendees, providing sponsorship opportunities, creating additional event revenue streams and more.

2020 36

2020 Tech Event Tech Sponsorships 36

Expo Logic

FEBRUARY 5, 2020

Download this guide to learn how technology is being used to provide new opportunities focusing on increasing engagement among attendees, providing sponsorship opportunities, creating additional event revenue streams and more.

2020 36

2020 Tech Event Tech Sponsorships 36

Nunify

JUNE 7, 2021

The year 2020 saw an unprecedented change in the way events were held. All pre-planned events had to either be pushed ahead indefinitely, or canceled. Many organizations, businesses, and content creators shifted their events to online platforms where they could take place virtually.

2021 98

2021 Event Apps Sponsorships Events 98

Bizzabo

MAY 19, 2020

Get ready to discover KPIs that will help you both achieve event success and justify your event strategy. According to 2020 Event Marketing Report , the majority of marketers believe that events are the most critical marketing channel over digital advertising, email marketing and content marketing.

Social Media 84

Social Media Sponsorships B2B Speakers 84

Bizzabo

FEBRUARY 4, 2021

Goals will guide what you should measure to determine event success. Whether your main objective is to increase audience engagement , maximize revenue, or obtain more event sponsorships , this list will help you gauge event success. This number is pretty impressive, considering that 80% of virtual events are free.

Sponsorships 89

Sponsorships Social Media B2B Speakers 89

Endless Events

APRIL 24, 2020

Well, that’s why we came out with a graphic guide to show you exactly how to promote your virtual event! ? How to Measure Event Marketing Success. The Ultimate Event Marketing Plan: A Six-Step System. ?? Did you know Endless can help convert your in-person event into a virtual one? ( see what we do ).

Event Tech 96

Event Tech Sponsorships Tech 2020 96

Expo Pass

NOVEMBER 14, 2018

Will augmented reality have an impact on the event industry in 2019? Enhanced Sponsorship Opportunities. Customize your exhibitor and sponsorship packages with innovative and interactive technologies including artificial intelligence, social media walls and opinion mining. Event Execution. Event Marketing.

2019 74

2019 Technology Sponsorships Tech 74