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The events industry has been behind some of the most innovative tech conferences in the past decade. Needless to say, 2020 is set to be another bar-raising year for event management professionals. Needless to say, 2020 is set to be another bar-raising year for event management professionals. IMEX America.
In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Make sure the registration software offers on-site event registrations. Attendee tracking.
Even if your 2018 events made an incredible impression, in 2019–2020, you should learn how to make these experiences even more memorable and impressive. The most important goal remains to consider everything—absolutely all modern tips and tactics to improve your event with our current event trends. Engaging technology.
London and New York-based eventtech company Glisser raised $4.9 Australian events management software provider EventsAIR has received a significant private equity investment, believed to be over $100 million, led by The Riverside Company. The platform came online for PCMA’s Convening Leaders that took place in January.
The editors of EventMarketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Best B-to-B Conference or Event. 2021 EX AWARDS.
The Fundamentals of Planning Big Online Events. The rise and popularity of virtual events have been heightened since the recent outbreak of COVID-19. The pandemic has led more and more companies to rely heavily on tech tools to communicate with partners, employees, and clients across the globe.
Who would have known that 2020 would go down as one of the most influential years- if not the most influential year- for virtual events in history? Even as the highest-ranked event trends predictor in the industry, even we couldn’t guess this. Here we go as we make predictions on the hottest trends to hit virtual events!
It’s understandable and potentially expected that others more immersed in the tech-side of things will make the final call on what platform is best. Ultimately, by keeping the customer top-of-mind through their speaker and attendee experience, you’ll already have a worthy virtual event. .
The combined digital and physical expressions of the brand in a new event identity leverages smart, modular construction designed to be repurposed across the brand’s entire 2024 event program, including Blackhat, AWS and Money 2020, hitting sustainability and value-over-time objectives and delivering value and equity for the brand.
Just like that, we blinked and it’s time to talk about the 2020event trends. This year we stepped it up and surveyed hundreds of #Eventprofs to weigh in on the hottest trends for 2020. Instead, we’re bringing you a curated list of the top event trends for 2020. 2020Event Trends: Personalization for Attendees.
More Art-centric Event Strategies: How Nine Brands Painted the Town Red at Art Basel Miami Beach. Art, Emerging Tech: Five Insights on Bombay Sapphire’s Stir Creativity Platform. The post Hot Property: Brand Experiences at Scope for Miami Art Week appeared first on EventMarketer. Location: South Beach Lounge.
The global eventmarketing agency Hamilton has been recognized with an EDDIE award for an exceptionally smart move in February. The company transitioned from immersive brand events to vaccination events. Event on Ivy Tech Community College campus in Sellersburg; Photo credit: Courtney Cantor.
Since 2020 the event industry has aggressively adopted virtual events. What started off as an alternative to live events during the 2020 pandemic, has now become a must have format for event professionals in the future. Virtual events continue to deliver better ROI, Higher lead generation and Better content.
But for automotive eventmarketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . In fact, a 2020 study by the Capgemini Research Institute found that 46 percent of consumers want to search for and purchase cars online rather than visit dealerships.
The eventmarketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences. Why Event Sponsorships Are Valuable. 57% of the event professionals who took part in the survey stated that the budget needs to increase in order to improve the event experience.
For eventmarketers, keeping track of these ever-changing variants is like keeping up with the Kardashians. Fortunately, it’s not 2020 anymore, and experience builders have been through enough planning, pivoting and canceling to know how to build rock-solid backup strategies and nimble methodologies that stand up to the times.
The role of technology in meetings and events has moved beyond its initial purpose of simply providing convenience. While convenience is important, there’s more room now to get creative with tech offerings that will leave lasting impressions and engage audiences.
To this end, here are three top trends that will drive opportunity and growth in 2020 and beyond. Trend #1: Rise of the integrated event management software (EMS) platform. These trends will pick up speed as new AI-driven technologies come to market in 2020. It can be tough to keep up with all the latest advances.
There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era EventMarketing Plan. See also : 2020’s Upcoming Virtual Annual Industry Conferences. Think Virtual First .
From tech to finance to media—here's a look at 30 of the best conferences for women in 2020. These conferences span a diverse array of industries—from finance to media to tech. In many cases, the missions of these events transcend industry boundaries. Here's a look at 30 of the best conferences for women in 2020.
Cisco’s announcement in November that it was buying the virtual interaction company Slido may have been a foreshadowing of eventtech mergers to come in 2021 according to eventtech experts. The two had partnered in years past on an event management product and the merger was billed as an end-to-end solution.
The city’s challenges related to homelessness, crime and drugs are part of a combination of factors that are impacting the city’s event business, with a number of big tech conferences announcing historic moves out of the city and to Las Vegas. But since 2020, all the numbers have been going down.
Want the lowdown on all things eventtech? In this month’s round up of top tech stories, we look at the latest trends in social media and what event professionals can do to boost their marketing activities in 2020. Related reading: How to Choose the Right Influencers for Your EventMarketing Activities.
It was something that might be of even greater impact than their work on hybrid events and arguably may become their legacy in the industry: Event Design Canvas. Read More : Virtual and Hybrid Meeting Tech Updates You Need Now. Read More : From Planners to Producers: Tech Tips for Virtual Event Success.
?? The Best of the Best: EventMarketing: How to Measure EventMarketing Success. Mic Up: Microphones For Events – How Many Do You Need? ? Need some additional help making sure you budget for eventmarketing? Download our Event Budget Spreadsheet Template! . ???? Upcoming events.
But for a brand like White Claw, which was “born out of culture,” according to Kevin Brady, vp-integrated marketing and creative, activating during the music festival portion was a no-brainer (G7 Entertainment Marketing handled). White Claw was born out of culture in 2019 and 2020. Head to Chief Marketer for the full interview.
The company also provide specialist PR services to event organisers who are looking to increase their brand exposure and build on their event story. Katie explained: “At 52eight3 we believe that the future of the events industry starts with empowered individuals who can bring events to life.
2-4, marking the triumphant return of the star-studded, ostentatious event, which was canceled in 2020 as a result of the pandemic. LG Electronics’ premium tech brand, LG Signature, served as a lead sponsor of The Gateway, an exclusive NFT exhibition at Art Basel presented by nft now and Christie’s.
The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach.
If you didn’t produce or attend a virtual event in 2020, are you really an eventmarketer? But as in-person experiences make a comeback, many event professionals are tasked with a new challenge: shifting the virtual events they developed during the pandemic into real-world experiences.
Two forces driving innovation are (1) the demand for something new and interesting, and (2) the shift from tech designed for the event organizer to tech designed for the audience experience. Collision’s focus is a fresh take within the tech-event space, and the world’s leading brands have taken notice.
Discover this year's best virtual events focused on diversity, equity, and inclusion and learn how you can support and amplify the voices of those who need to be heard. Many companies are pivoting to virtual events. More than 90% of eventmarketers plan to make virtual a key part of their strategy going forward.
CloudBees originally planned DevOps World 2020 for September 21-25, 2020, in Las Vegas. and international audience limited to travel combined with national and international guidelines regarding the COVID-19 pandemic, CloudBees realized it wasn’t going to be possible to hold DevOps World 2020 in-person. Sign in to view).
The judging panel for the awards is a stellar line-up of experts and we’d like to introduce them to you in our Meet the Judges series, this week we present Aleksandra Panyukhina, head of eventmarketing at Userlane. The year 2020 has been the best example of how agile and proactive this industry is. Best (and worst?)
Check out these top 7 event technology trends to look for in 2020 and beyond as event planners continue to navigate a new world of virtual, hybrid, and in-person events. As you begin planning your next big event, it’s important to learn about these trends that may be here to stay. Live translation.
The 37th edition of International Confex will take place on 25 – 26 February 2020 at ExCeL London, bringing together thousands of event professionals for two jam-packed days of learning, networking and inspiration. Workplace Culture, How to build a successful business in the events industry How to truly involve your event community.
The first EventTech Live (ETL) US & Canada wrapped on Thursday 10th June, content keeping to the high mark set on days one and two, Top Tech to Embrace to Achieve Effective Gamification and Back to the Future, Perhaps among the sessions and Canapii winning gold in the coveted Start-Up Competition. Podium finishers.
Organisers have posted the content agenda, topics, speakers and panels, for the inaugural EventTech Live (ETL) USA & Canada at [link]. Why We Need Diversity, Equity & Inclusion (DEI) in Events and the Role of Technology’, an evening session – we’re talking Central Standard Time – speaks for itself. ‘Why
That was back in the day when the streaming tech neighborhood of IMEX America sprawled across the middle of the show floor, and VCs were throwing money at companies with names like TeeVid, Eventory and ShoFlo. Insights resource Crunchbase estimated that in 2020 and 2021, more than $1.5
Participants from all over the world , including drone show providers, tech teams, designers, vendors, event and marketing agencies, light and integrated show organizers, and drone show fans, can now submit their projects for a chance to win special recognition for innovation in the drone show world and a number of special prizes.
Keep themselves updated with the current event trends and industry. Top 17 virtual event management companies (event planners & organizers) to partner with in 2020 and beyond. I would love to share the top 17 virtual event management consultants below for you all. Execute your event just as you envisioned.
Kansas City Tech Council. The KC Tech Council organized a virtual career fair for local tech companies to meet top-tier candidates that are enthusiastic about tech in Kansas City. This event also included pre-built student skill profiles integrated into the event. Event Execution. EventMarketing.
We’re highlighting eventmarketing professionals behind 2020's top 100 cloud companies around the world. For the 5th consecutive year, Forbes - Along with Bessemer Venture Partners and Salesforce Ventures - has released The Cloud 100 - the top 100 brands that are leading the way in tech. These are the heroes to watch.
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