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Small is the new big—for meetings!

Conferences that Work

10 years ago, I pointed out that most meetings are small meetings. It seems the meeting industry is finally catching on to this reality and its benefits. Smaller meetings, known by industry experts as micro events, continue strong growth. These are smaller (< 100 attendees) meetings, often held offsite.

Meetings 218
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Top 2020 Event Conferences

Attendease

The events industry has been behind some of the most innovative tech conferences in the past decade. Opening the doors for new business prospects, these conferences are places where the top professionals meet and showcase their innovative concepts and bold theories for the future. Event Planner Expo. C2 Montréal 2020.

2020 293
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[Webinar] INFLUENCE 2020, National Speakers Association Virtual Experience

Velvet Chainsaw

Meet the brains behind the design of the highly successful National Speakers Association’s INFLUENCE 2020 Virtual in August. Understand the strategy behind transforming a 3-day event into an 8-week virtual experience that launched their new digital vault. Why creating memorable experiences makes a virtual event stick.

2020 370
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Trends in the Events Industry for 2025: Key Insights and Data

Prestige Events Magazine

by Adam Quigley, Founder & CEO The Events Consultant As we move into 2025, the events industry is facing both challenges and opportunities. Below is a comprehensive analysis of these trends, with a focus on the implications for event organisers and venues. This marks the baseline from which subsequent trends can be measured.

2025 263
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2020 Event Strategy Guide

Attendease

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Adopting a clear event strategy will be critical to seize this great opportunity. Planning the Event.

2020 293
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Key Takeaways from PCMA’s Convening Leaders 2020

Velvet Chainsaw

The sponsor and partner activations were a key feature and a hub for the meeting. Although PCMA has long resisted the traditional expo hall, this new central area allowed attendees to find one another more effectively than in the more diffused settings in previous events.

2020 396
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Make the meeting bigger!

Conferences that Work

Most of the event industry and our clients continue to assume that if you can make the meeting bigger it’s a good thing. The massive disruption of in-person events since March 2020 has shaken our industry to the core. Online and hybrid meetings have seen less drastic reductions. It ain’t necessarily so.

Meetings 367